What is the best way to promote a brand, a launch, or a service nowadays? Magazine? Internet? Radio spots? If the idea is to go viral with low investment, the answer is WHATSAPP!

No other resource is as embedded in consumers' lives as the messaging app, and this factor guarantees mass visibility in a short time and with high engagement power.

However, since this tool is mostly for personal use, dealing with commercial matters requires some care so that the communication is well received and, most importantly, absorbed by the person. With this in mind, we have listed some tips so that your approach is not unwelcome.

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1. Invest in relationship and cordiality on WhatsApp.

Sending information about discounts and launches via WhatsApp is an excellent opportunity to get to know your clientele better and start conversations that help outline new marketing and sales strategies. But to reach this point, the first step is to ask the customer if they are willing to receive such notifications from your store or company.

Even if the customer has left personal details in some registration at your company, only start sending messages after they have expressly authorized it. The first conversation should be precisely to request this permission so that the subsequent messages are not rejected.

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2. Reserve a number and a device for promotions.

This practice allows easy identification of your contact by customers, and it is also possible to create a store or catalog that enhances the consumer experience, generating leads.

The stories can be well utilized for content updates. This space is ideal for information about opening hours, announcements of launches, promotions, relationship actions, etc.

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3. Create broadcast lists.

This feature is little known, but it optimizes the mass sending of information all at once. To use it, simply click "create broadcast list" and add the contacts of your interest.

This is the best way to send information to customers, who will receive the messages individually without needing to participate in a group, which often ends up being unpleasant due to the volume of interruptions from participants all the time.

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4. Offer support.

In addition to using it for promotional purposes, WhatsApp should also be thought of as a service channel. Therefore, it is necessary to structure the operation.

Invest in personalized contact with your audience, which will certainly create a new relationship with your brand!

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5. Monitor conversations to ensure compliance with company policies.

Once WhatsApp also gains the function of a relationship and service channel, it is interesting to think of strategies that enhance the quality of this service and avoid problems with consumers.

This journey should start with training for attendants and guidance on posture and approaches. Next, it is advisable to monitor contacts.

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Manage Corporate Communication on WhatsApp

The ideal tool for this case is Zapper, the first in Latin America to monitor conversations that occurred through corporate WhatsApp, with the aim of ensuring good communication, in an appropriate language, without deviations in conduct and infractions against company policies.

Zapper detects suspicious conversations and issues a notification to the manager who can assess the context and intervene if necessary. The information collected from this monitoring is saved in the cloud, with maximum security, and makes up qualitative reports for further analysis.

As we can see, it is not complicated to use the messaging app for commercial promotion. With information, guidance for the team, and the assistance of technology, it is possible to use WhatsApp in favor of your business and explore all the possibilities that this resource brings. Count on Zapper in this mission!

Click here and schedule a demonstration of the tool now.