The "Old Warrior", Chacrinha, a famous TV presenter from the 80s, used to say: "Those who do not communicate, stumble"! This playful phrase, said nonchalantly during his shows, has never made as much sense as it does today, especially in the corporate world.

Companies that do not invest in communication with their customers are doomed to failure and oblivion. And what is the most effective way to interact with the public? Through WhatsApp! An omnipresent tool in the consumer's life that allows free access to brands, full time.

Creating an active contact channel with people, however, poses challenges: managing the high volume of messages and protecting customers' confidential data, situations that only monitoring conversations via WhatsApp can promote.

In this article, we outline five reasons for you to start monitoring now your corporate WhatsApp. Check it out!

1 - Enhance your service

Providing a WhatsApp number to assist customers is the first step to making the relationship with the consumer closer and more beneficial for the business, but this requires a well-trained team to interact appropriately or AI solutions that automate the simpler steps of service.

As conversations happen, if there is monitoring of messages, the company can identify areas for improvement in products and services, respond more quickly to consumer requests, and enhance the customer experience.

2 - Identifying Trends

You know that saying, "it’s by talking that we understand each other"? When it comes to engaging with the public through WhatsApp, the phrase changes to "it’s by monitoring the conversations that we understand the customer". And that is the plain truth!

Monitoring messages via the app allows companies to identify behavior patterns, trends in customer requests, which can assist in the business's commercial strategies, guiding investments and reducing risks.

3 - Increased engagement

Who doesn't want to go viral? Gain recognition in the market and approval from consumers? Customer engagement via WhatsApp is the best way to achieve these accomplishments.

In this sense, by monitoring interactions, the company begins to better identify sales opportunities, offers promotions and personalized discounts, and retains the consumer, ensuring they always return.

4 - Increased sales

Communication with customers via WhatsApp allows for faster responses, agility in clarifying doubts, and this is fuel to boost sales. If the consumer has a good experience with the company or the product, the process becomes even smoother, positively impacting the corporation's results.

Monitoring the conversation at the stage of closing the deal is essential to ensure user security and minimize risks or fraud in the transaction.

5 - Ensures compliance

Monitoring corporate WhatsApp is more than exercising governance in communication with customers. It is also about controlling the information that circulates through the app so that the company is compliant with privacy regulations.

In addition, by monitoring interactions, the company also prevents misconduct and violations of company policies before more serious problems occur.

BONUS: how to monitor corporate WhatsApp?

Brazil, the 2nd country in app usage, is also a pioneer in developing a monitoring solution for WhatsApp! Zapper is the first company in Latin America to offer a platform that supervises corporate conversations via the messenger, storing all the content of the dialogues with maximum security and also analyzing the collected data in the form of reports.

The tool has been gaining more space in large national and international organizations due to its practicality in implementation and effectiveness of results, strengthening communication between companies and their customers and protecting sensitive data.

The monitoring function allows certain keywords to be registered. These terms are strategic, and when they appear, they signal the presence of a suspicious dialogue. A notification is sent to the manager, and they can monitor the interaction immediately and intervene if necessary.

This practice reduces the risk of illicit acts, providing greater security to all involved in the communication. The content of the conversations is automatically saved in cloud with restricted access for an indefinite time, ensuring the privacy of personal data.

Once the dialogue information is collected, it constitutes the business intelligence, from which insights can be extracted for various departments of the company to meet a wide range of objectives.

This is a 360° solution for businesses of all sizes! Have you thought about having Zapper to help you advance in business in 2025? We are here to assist you with that!

Click here to schedule a demonstration of the tool.