When WhatsApp Business was launched in 2018, the idea of Facebook (the owner of the tool) was to optimize communication between small businesses and their customers. A survey conducted by the consultancy Morning Consult at the time showed that out of 5 companies, 4 were already using the app for this purpose, thus demonstrating the need to create a platform dedicated to business communication.

One year after the launch, WhatsApp Business already reached 5 million registered companies worldwide. The app is now practically a consensus among organizations, and the high traffic of work messages exchanged daily through this channel confirms the importance of the product in the corporate day-to-day.

More than facilitating and speeding up communication between internal teams, companies, and clients, WhatsApp Business has brought a more professional character to message exchange and greatly contributes to business intelligence.

Shall we get to know a little better the benefits that the platform brings to corporate users?

Benefits of WhatsApp Business for Business Communication

Adding a company's contact to WhatsApp Business is not a simple detail, but an initiative to professionalize communication with third parties, which directly impacts the company's credibility perception in the market.

The business version of the app greatly contributes to building authority because it has exclusive functionalities:

• Distinctive Identification Customers can be sure they are talking to an official company channel, as the account receives a designation indicating it is commercial. It is also possible to view information about the institution, such as website, address, service hours, and access catalogs of products and services;

• Automated Service – The platform provides automated messages to clarify frequent questions and direct requests to the correct departments without the need for an intermediary in the first instance;

• Greater organization – The Business version allows the categorization of messages and contacts through labels, facilitating management. You can classify conversations as “New Clients”, “Payment Completed”, “Service in Progress”, “Service Completed”, etc.;

• Usage Metrics – Provides statistical information that can assist in creating new strategies across all areas of the company;

• WhatsApp Flows – Allows the construction of customized interaction flows to enhance the experience between the company and users, making chats more objective and quick.

• Monitoring corporate messages through Zapper – the Zapper tool is a Brazilian innovation from the company Zapper, a pioneer in creating a conversation monitoring solution in Latin America. Shall we learn more about this feature?

How to monitor corporate WhatsApp messages?

Here is a functionality that is possible only on WhatsApp Business and that was developed by Zapper for compliance purposes in companies. The idea behind Zapper is to bring compliance to the organization's WhatsApp usage and provide the manager with better governance over the company's communication with third parties.

Zapper supervises all contacts from multiple corporate WhatsApp numbers and detects inappropriate language, breaches of conduct by attendants and business partners, violations of company policies, any type of harassment, indications of data leakage, among other occurrences that can undermine the company's image and reliability.

All collected information is archived in the cloud, ensuring the security and confidentiality of sensitive data. As incidents are identified in messages, a notification is immediately issued to the manager, who can intervene in the contact and take appropriate measures.

It is worth noting that monitoring WhatsApp through Zapper brings other benefits. The Analytics function, for example, gathers information collected during conversations with clients and generates reports that provide insights for business intelligence, contributing to the creation of commercial strategies, evaluating the performance of a marketing campaign, compiling customer perceptions about a product or service, among other possibilities.

Enjoying the conveniences that WhatsApp Business offers and enhancing communication through this app with efficient message monitoring are initiatives that raise the company's reliability with clients, business partners, and even impact the operation’s value in cases of mergers and acquisitions by other corporations.

Click here and take your communication to another level!