The answer is NO! It takes more than just sending information through a broadcast list. It requires managing the messages exchanged in this channel, with supervision of the service provided by the employees, to standardize communication, protect the data of all involved, and also ensure trust with the public.

On relevant commercial dates, when the traffic of messages via WhatsApp between retail networks and customers increases, the chances of miscommunication leading to failures in service, payment processes, and finally, delivery also increase.   

For the consumer, this scenario can represent a terrible experience, while for companies, it creates a huge headache and a wrong perception that the WhatsApp channel does not work for this purpose, when in fact it is the opposite!

An important ally in the sales force, already being adopted by major market players, is the tool Zapper, for intelligent message management and reputation risk prevention, which also includes data analysis and storage.

Developed by Whats, seven years ago in the communication and technology solutions segment, Zapper provides a real-time updated dashboard, with data on the performance of the sales team, the efficiency of campaigns, the reach, and the effectiveness of the approach. Based on these KPIs, it is possible to generate personalized reports for the development of marketing strategies.

And that’s not all, Zapper offers the resource of secure, cloud storage, and backup of conversations during transactions with customers, for the exclusive use of the manager. With quantitative and qualitative data in hand, it is possible to focus on customers with greater potential, conduct more personalized follow-ups, and identify failures in the sales funnel process.

And since we want you to earn a lot, check out these tips to professionalize your company's WhatsApp and optimize the use of this channel with the public:‍

1. Implement a button that directs to WhatsApp on your e-commerce or website, to get contacts of those interested in your product or service;

2. Do not share the personal phone numbers of salespeople to respond to customer messages! Ideally, each professional should have a corporate phone to avoid improper messages and approaches;

3. Train your team for communication on this platform. Reinforce the need for a professional demeanor and discourse, during business hours. After all, the salesperson represents a company;

4. Implement the use of pre-made templates to expedite contacts during negotiations;

5. The idea of using WhatsApp in sales is to promote a closer contact with customers; therefore, do not abuse chatbots. If you choose to use this tool, limit its use only to the beginning of the conversation, to identify the customer's interest and then direct them to the correct department.

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