
January 17, 2024
How to sell more on WhatsApp?
Tips for making the most of this tool and increasing revenue.

January 17, 2024
How to sell more on WhatsApp?
Tips for making the most of this tool and increasing revenue.

January 17, 2024
How to sell more on WhatsApp?
Tips for making the most of this tool and increasing revenue.
Have you ever heard of any company that has achieved success in its communication and business without including WhatsApp in its strategy? Whether as a customer service channel or as a sales platform, the fact is that the app has greatly facilitated the lives of businesses.

But for the consumer to be just a click away from shopping through the app, companies need to embark on a journey that begins with creating good relationships with the target audience and culminates in the use of the functionalities that WhatsApp offers.
The first step to create a business strategy that includes WhatsApp is to register the company's number on the Business version of the platform. Next, it's time to define the brand voice, develop a sales script, invest in training, and define the approach in interactions.
To enhance relationships and generate leads, it's advisable to create broadcast lists for customers and catalogs in PDF, not to mention training the team and implementing good customer service practices, which are also very important.
How to get contacts to make sales on WhatsApp?
It’s no use downloading WhatsApp Business, publishing a catalog, and creating a sales script if there are no contacts, right?
To obtain them, there are some strategies you should adopt:
Promote the company’s WhatsApp number on other channels, such as social media, email, and website;
Register people who have already purchased in person or online and record their interest in receiving information and promotions via WhatsApp (mandatory step, required by the General Data Protection Law);
Share the contact link or access to communities in appropriate groups (if the idea is to create a closed group of clients, remember to configure the access permissions of new members and the sending of messages only to the ‘admin’).
Encourage customers to contact WhatsApp by creating exclusive promotions for those who buy through this channel.
With a good base of contacts and a well-outlined process for capturing potential clients, it is possible to optimize leads and positively impact the company's revenue. However, the story does not end at this stage. Marketing strategies retain consumers and promote good experiences.
What’s the secret to increasing sales through WhatsApp?
The secret is to closely monitor interactions, qualify contacts, and extract insights to improve sales and marketing strategies based on the conversations!
Today, this is possible with Zapper, a monitoring tool for corporate WhatsApp, which identifies points of attention in conversations through keywords. It is possible to register terms in this functionality that indicate satisfaction with the product or service, suggestions, misconduct, service failures, and receive notifications regarding these occurrences.

From the collected data, it is also possible to issue analytical reports that contribute to decision-making in the business, thus offering a mapping of the audience, identifying the products and services that generate the most interest, observing the times when the customer is online, perceiving the preferred payment method, and even evaluating the performance of marketing campaigns.
All information is stored in the cloud, with maximum security against the leakage of personal data, ensuring consumer privacy and the tranquility of the company.
A company that informs its customers about all these precautions regarding communication earns trust points and is more likely to retain the consumer. And isn’t that what every entrepreneur dreams of?
Click here and enhance your management with our tool.
Have you ever heard of any company that has achieved success in its communication and business without including WhatsApp in its strategy? Whether as a customer service channel or as a sales platform, the fact is that the app has greatly facilitated the lives of businesses.

But for the consumer to be just a click away from shopping through the app, companies need to embark on a journey that begins with creating good relationships with the target audience and culminates in the use of the functionalities that WhatsApp offers.
The first step to create a business strategy that includes WhatsApp is to register the company's number on the Business version of the platform. Next, it's time to define the brand voice, develop a sales script, invest in training, and define the approach in interactions.
To enhance relationships and generate leads, it's advisable to create broadcast lists for customers and catalogs in PDF, not to mention training the team and implementing good customer service practices, which are also very important.
How to get contacts to make sales on WhatsApp?
It’s no use downloading WhatsApp Business, publishing a catalog, and creating a sales script if there are no contacts, right?
To obtain them, there are some strategies you should adopt:
Promote the company’s WhatsApp number on other channels, such as social media, email, and website;
Register people who have already purchased in person or online and record their interest in receiving information and promotions via WhatsApp (mandatory step, required by the General Data Protection Law);
Share the contact link or access to communities in appropriate groups (if the idea is to create a closed group of clients, remember to configure the access permissions of new members and the sending of messages only to the ‘admin’).
Encourage customers to contact WhatsApp by creating exclusive promotions for those who buy through this channel.
With a good base of contacts and a well-outlined process for capturing potential clients, it is possible to optimize leads and positively impact the company's revenue. However, the story does not end at this stage. Marketing strategies retain consumers and promote good experiences.
What’s the secret to increasing sales through WhatsApp?
The secret is to closely monitor interactions, qualify contacts, and extract insights to improve sales and marketing strategies based on the conversations!
Today, this is possible with Zapper, a monitoring tool for corporate WhatsApp, which identifies points of attention in conversations through keywords. It is possible to register terms in this functionality that indicate satisfaction with the product or service, suggestions, misconduct, service failures, and receive notifications regarding these occurrences.

From the collected data, it is also possible to issue analytical reports that contribute to decision-making in the business, thus offering a mapping of the audience, identifying the products and services that generate the most interest, observing the times when the customer is online, perceiving the preferred payment method, and even evaluating the performance of marketing campaigns.
All information is stored in the cloud, with maximum security against the leakage of personal data, ensuring consumer privacy and the tranquility of the company.
A company that informs its customers about all these precautions regarding communication earns trust points and is more likely to retain the consumer. And isn’t that what every entrepreneur dreams of?
Click here and enhance your management with our tool.
Have you ever heard of any company that has achieved success in its communication and business without including WhatsApp in its strategy? Whether as a customer service channel or as a sales platform, the fact is that the app has greatly facilitated the lives of businesses.

But for the consumer to be just a click away from shopping through the app, companies need to embark on a journey that begins with creating good relationships with the target audience and culminates in the use of the functionalities that WhatsApp offers.
The first step to create a business strategy that includes WhatsApp is to register the company's number on the Business version of the platform. Next, it's time to define the brand voice, develop a sales script, invest in training, and define the approach in interactions.
To enhance relationships and generate leads, it's advisable to create broadcast lists for customers and catalogs in PDF, not to mention training the team and implementing good customer service practices, which are also very important.
How to get contacts to make sales on WhatsApp?
It’s no use downloading WhatsApp Business, publishing a catalog, and creating a sales script if there are no contacts, right?
To obtain them, there are some strategies you should adopt:
Promote the company’s WhatsApp number on other channels, such as social media, email, and website;
Register people who have already purchased in person or online and record their interest in receiving information and promotions via WhatsApp (mandatory step, required by the General Data Protection Law);
Share the contact link or access to communities in appropriate groups (if the idea is to create a closed group of clients, remember to configure the access permissions of new members and the sending of messages only to the ‘admin’).
Encourage customers to contact WhatsApp by creating exclusive promotions for those who buy through this channel.
With a good base of contacts and a well-outlined process for capturing potential clients, it is possible to optimize leads and positively impact the company's revenue. However, the story does not end at this stage. Marketing strategies retain consumers and promote good experiences.
What’s the secret to increasing sales through WhatsApp?
The secret is to closely monitor interactions, qualify contacts, and extract insights to improve sales and marketing strategies based on the conversations!
Today, this is possible with Zapper, a monitoring tool for corporate WhatsApp, which identifies points of attention in conversations through keywords. It is possible to register terms in this functionality that indicate satisfaction with the product or service, suggestions, misconduct, service failures, and receive notifications regarding these occurrences.

From the collected data, it is also possible to issue analytical reports that contribute to decision-making in the business, thus offering a mapping of the audience, identifying the products and services that generate the most interest, observing the times when the customer is online, perceiving the preferred payment method, and even evaluating the performance of marketing campaigns.
All information is stored in the cloud, with maximum security against the leakage of personal data, ensuring consumer privacy and the tranquility of the company.
A company that informs its customers about all these precautions regarding communication earns trust points and is more likely to retain the consumer. And isn’t that what every entrepreneur dreams of?
Click here and enhance your management with our tool.
Have you ever heard of any company that has achieved success in its communication and business without including WhatsApp in its strategy? Whether as a customer service channel or as a sales platform, the fact is that the app has greatly facilitated the lives of businesses.

But for the consumer to be just a click away from shopping through the app, companies need to embark on a journey that begins with creating good relationships with the target audience and culminates in the use of the functionalities that WhatsApp offers.
The first step to create a business strategy that includes WhatsApp is to register the company's number on the Business version of the platform. Next, it's time to define the brand voice, develop a sales script, invest in training, and define the approach in interactions.
To enhance relationships and generate leads, it's advisable to create broadcast lists for customers and catalogs in PDF, not to mention training the team and implementing good customer service practices, which are also very important.
How to get contacts to make sales on WhatsApp?
It’s no use downloading WhatsApp Business, publishing a catalog, and creating a sales script if there are no contacts, right?
To obtain them, there are some strategies you should adopt:
Promote the company’s WhatsApp number on other channels, such as social media, email, and website;
Register people who have already purchased in person or online and record their interest in receiving information and promotions via WhatsApp (mandatory step, required by the General Data Protection Law);
Share the contact link or access to communities in appropriate groups (if the idea is to create a closed group of clients, remember to configure the access permissions of new members and the sending of messages only to the ‘admin’).
Encourage customers to contact WhatsApp by creating exclusive promotions for those who buy through this channel.
With a good base of contacts and a well-outlined process for capturing potential clients, it is possible to optimize leads and positively impact the company's revenue. However, the story does not end at this stage. Marketing strategies retain consumers and promote good experiences.
What’s the secret to increasing sales through WhatsApp?
The secret is to closely monitor interactions, qualify contacts, and extract insights to improve sales and marketing strategies based on the conversations!
Today, this is possible with Zapper, a monitoring tool for corporate WhatsApp, which identifies points of attention in conversations through keywords. It is possible to register terms in this functionality that indicate satisfaction with the product or service, suggestions, misconduct, service failures, and receive notifications regarding these occurrences.

From the collected data, it is also possible to issue analytical reports that contribute to decision-making in the business, thus offering a mapping of the audience, identifying the products and services that generate the most interest, observing the times when the customer is online, perceiving the preferred payment method, and even evaluating the performance of marketing campaigns.
All information is stored in the cloud, with maximum security against the leakage of personal data, ensuring consumer privacy and the tranquility of the company.
A company that informs its customers about all these precautions regarding communication earns trust points and is more likely to retain the consumer. And isn’t that what every entrepreneur dreams of?
Click here and enhance your management with our tool.

Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP

Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP

Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
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