Created in 2009 in the United States as a free alternative to SMS, it didn't take long for WhatsApp to conquer the world. The number 1 communication tool in Brazil not only became popular, but also attracted the attention of organizations seeking greater connectivity with the market and also an increase in sales.

However, those who think that WhatsApp functions only as a commercial platform or customer service are mistaken. Other sectors of companies are increasingly benefiting from the practicality of the app, such as the HR department.

According to a study conducted by Yalo, 95% of national companies use WhatsApp as their main communication channel (including internal communication), and the use of this resource is expected to grow by 30% by 2025. For people managers, the app allows real-time interaction with employees.

Let's understand the applications of the tool in HR and what benefits it brings to the company's routine?

Advantages of using WhatsApp in HR

In times of hybrid work or fully remote work, creating a communication channel accessible at any hour and day of the week ensures operational efficiency even from a distance and allows for greater control over the transmission of information.

In this context, the messenger is useful for:

• Issuing emergency announcements;

  
  

• Reinforcing internal policies;

  
  

• Sending reminders about deadlines;

  
  

• Conducting organizational climate surveys;

  
  

• Sharing training materials;

  
  

• Distributing job openings;

  
  

• Carrying out selection processes;

  
  

• Creating specific groups for each department of the company;

  
  

• Promoting events.

As we can see, WhatsApp greatly facilitates processes, but to ensure the engagement and attention of employees, some measures should be taken, such as promoting the conscious use of the tool only for professional purposes and not overwhelming users with excessive messages, causing team members to silence the contact and lose the communication channel with the company.

How to take advantage of the content and insights that arise in conversations?

Managing people is not a simple task and requires significant dedication and organization. Just as WhatsApp facilitates conversations in the daily operations of a company, it can also cause communication noise if there is no governance over the content of the messages.

Monitoring the dialogues is the solution to not lose any contributions from the teams and to make better use of the insights and feedback that arise from the dialogues.

Zapper is the first corporate WhatsApp monitoring solution in Latin America that supervises the interactions of each account connected to the company, with secure storage and the issuance of analytical reports that provide a broad view of various processes.

With Zapper it is possible to:

• Observe the level of interest, participation, and cooperation of employees regarding the company's proposals;

  
  

• Monitor the use of language in communication for possible corrections;

  
  

• Identify comprehension issues regarding the information;

  
  

• Detect behavioral deviations;

  
  

• Prevent data leaks;

  
  

• Collect ideas and suggestions from professionals and compile the material for organizational use;

  
  

• Intervene in relationship issues within the team.

This is about implementing a more detailed, precise, and efficient management of people, communication, and company projects, quickly, securely, and with measurable results.

Improve your team's cohesion and alignment, prevent integrity and compliance issues, and exercise control over the information shared internally in your company with Zapper! We are in this together.

Click here and schedule a demonstration of the tool now!