Evaluate, analyze, review documents, identify risks, and detect violations in the system or even in conversations through the company's official messaging channel. How much time would be necessary to perform these tasks and how many professionals would be involved solely in these functions?

With the spread of Artificial Intelligence across all segments, performing these and other activities has become faster and more accurate, bringing more dynamism and practicality to the daily routine of companies, from marketing and sales departments to teams that ensure compliance within organizations.

What is Artificial Intelligence?

But after all, what is Artificial Intelligence? They are systems or machines that mimic human intelligence to perform tasks autonomously and can improve interactively based on the information they collect.

In a Compliance context, AI applied to management systems allows companies to automate the identification of risks and the detection of violations in real-time, minimizing the possibility of fraud and regulatory fines. Additionally, AI can expedite internal investigations and data analysis for precise and strategic decision-making.

Artificial Intelligence in Corporate Communication Monitoring

In this sense, a great ally in such processes is the tool Zapper, which uses AI to supervise conversations via Corporate WhatsApp in an automated and efficient manner, thereby improving the customer experience. This resource assists in preventing reputational risks, leaks of confidential data, and other misconduct within the company.

On the Zapper Control platform, we have the detection of a violation of corporate policy in an internal conversation. Once this situation is identified, the control replicates in subsequent cases. The strong point of the product is its ability to ensure compliance with applicable regulations, helping the company avoid legal issues and maintain a good image in the market.

Powerful insights extracted from your communication

The Zapper Analytics tool evaluates customer interaction data in response to campaigns sent by the company. This allows for the identification of consumption patterns and trends and generates valuable insights for strategic decision-making. With Zapper's AI, organizations can customize their offers and experiences based on customer preferences and purchasing history, enhancing satisfaction and loyalty.

In addition, the Analytics platform offers analysis resources for customized metrics and indicators, allowing companies to monitor the success of their campaigns and optimize their sales strategies.

Chat GPT and the future of Zapper with AI

With the constant evolution of Artificial Intelligence, it is possible to foresee greater integration of it in various areas of the market. In the case of Zapper, it is possible to envision a future where AI is even more present and active.

One of the ways that Artificial Intelligence can be integrated into Zapper products is through the use of conversation summaries. Thanks to natural language processing, AI could analyze conversations of platform users and generate a summary of the main points discussed. This would be useful for sales and customer service teams, who would use this data to optimize processes and communication with customers.

Research and Assisted Writing with AI

As a research tool, AI would analyze large amounts of data to detect patterns and provide important insights to guide marketing campaigns,  develop new products.

Through the assisted writing feature, Zapper's AI could analyze the text being written and offer suggestions to improve grammar, spelling, and style. This tool would enable the production of more effective and engaging texts.

In addition to these functionalities, AI in Zapper could also bring benefits to the platform's clients as it automates repetitive and bureaucratic tasks, allowing users to focus more on strategic and creative activities.

Click here to learn more about the facilities that Artificial Intelligence can provide to your business and understand how Zapper will enhance your team's day-to-day, transforming operational professionals into innovation thinkers!