June 6, 2024
LGPD and WhatsApp: What You Need to Know
How to ensure data privacy and security in conversations via WhatsApp.
June 6, 2024
LGPD and WhatsApp: What You Need to Know
How to ensure data privacy and security in conversations via WhatsApp.
June 6, 2024
LGPD and WhatsApp: What You Need to Know
How to ensure data privacy and security in conversations via WhatsApp.
What is LGPD? What does it imply for my company?
On September 18, 2020, Brazil took an important step towards data security. LGPD was enacted, the General Data Protection Law, which aims to ensure the privacy of personal information as well as sensitive data that could generate prejudice or discrimination.
According to the law, companies are prohibited from: sharing or selling mailing lists; providing personal data to third parties; storing data without the express authorization of the owner. In case of non-compliance with these rules, the company is subject to lawsuits, fines, and sanctions. To learn more about the law, access the full text.
Therefore, implementing compliance policies, monitoring, and controlling the company's interactions with the external public has become urgent for any corporation. And in this context of corporate communication, what is the main channel for transmitting messages? WhatsApp.
How can the company monitor WhatsApp?
Ubiquitous in the daily life of organizations, WhatsApp is used for everything from scheduling a simple meeting with the team to sending important documents.
However, with the high volume of messages circulating on the app, misunderstandings, inappropriate approaches, communication breakdowns, and even the exposure of confidential content among users are common. Without proper oversight, what may seem like a routine situation can turn into a major problem for the company, with the application of LGPD.
One way to ensure the privacy of data in conversations on WhatsApp is through message monitoring, carried out by a pioneering platform in Brazil: Zapper.
The solution monitors all dialogues occurring in the accounts used by the company and aims to detect words in messages that indicate suspicious dialogues. The idea behind the initiative is to check for misconduct and violations of company policies, allowing managers to intervene quickly.
Regarding data privacy, monitoring can also prevent leaks of confidential content and alert about the sending of files, which enables more thorough oversight of certain interactions.
The storage of this content is done in the cloud, with the maximum security required by LGPD, protecting the company from liability for messages exchanged from its accounts and personal devices.
Zapper represents the company's first step in introducing good practices in communication and data handling, adding greater credibility to the business and improving competitiveness in the market.
Take care of what is most valuable in your operation: people and their data. We can help you!
Click here and schedule a demonstration of the tool now!
What is LGPD? What does it imply for my company?
On September 18, 2020, Brazil took an important step towards data security. LGPD was enacted, the General Data Protection Law, which aims to ensure the privacy of personal information as well as sensitive data that could generate prejudice or discrimination.
According to the law, companies are prohibited from: sharing or selling mailing lists; providing personal data to third parties; storing data without the express authorization of the owner. In case of non-compliance with these rules, the company is subject to lawsuits, fines, and sanctions. To learn more about the law, access the full text.
Therefore, implementing compliance policies, monitoring, and controlling the company's interactions with the external public has become urgent for any corporation. And in this context of corporate communication, what is the main channel for transmitting messages? WhatsApp.
How can the company monitor WhatsApp?
Ubiquitous in the daily life of organizations, WhatsApp is used for everything from scheduling a simple meeting with the team to sending important documents.
However, with the high volume of messages circulating on the app, misunderstandings, inappropriate approaches, communication breakdowns, and even the exposure of confidential content among users are common. Without proper oversight, what may seem like a routine situation can turn into a major problem for the company, with the application of LGPD.
One way to ensure the privacy of data in conversations on WhatsApp is through message monitoring, carried out by a pioneering platform in Brazil: Zapper.
The solution monitors all dialogues occurring in the accounts used by the company and aims to detect words in messages that indicate suspicious dialogues. The idea behind the initiative is to check for misconduct and violations of company policies, allowing managers to intervene quickly.
Regarding data privacy, monitoring can also prevent leaks of confidential content and alert about the sending of files, which enables more thorough oversight of certain interactions.
The storage of this content is done in the cloud, with the maximum security required by LGPD, protecting the company from liability for messages exchanged from its accounts and personal devices.
Zapper represents the company's first step in introducing good practices in communication and data handling, adding greater credibility to the business and improving competitiveness in the market.
Take care of what is most valuable in your operation: people and their data. We can help you!
Click here and schedule a demonstration of the tool now!
What is LGPD? What does it imply for my company?
On September 18, 2020, Brazil took an important step towards data security. LGPD was enacted, the General Data Protection Law, which aims to ensure the privacy of personal information as well as sensitive data that could generate prejudice or discrimination.
According to the law, companies are prohibited from: sharing or selling mailing lists; providing personal data to third parties; storing data without the express authorization of the owner. In case of non-compliance with these rules, the company is subject to lawsuits, fines, and sanctions. To learn more about the law, access the full text.
Therefore, implementing compliance policies, monitoring, and controlling the company's interactions with the external public has become urgent for any corporation. And in this context of corporate communication, what is the main channel for transmitting messages? WhatsApp.
How can the company monitor WhatsApp?
Ubiquitous in the daily life of organizations, WhatsApp is used for everything from scheduling a simple meeting with the team to sending important documents.
However, with the high volume of messages circulating on the app, misunderstandings, inappropriate approaches, communication breakdowns, and even the exposure of confidential content among users are common. Without proper oversight, what may seem like a routine situation can turn into a major problem for the company, with the application of LGPD.
One way to ensure the privacy of data in conversations on WhatsApp is through message monitoring, carried out by a pioneering platform in Brazil: Zapper.
The solution monitors all dialogues occurring in the accounts used by the company and aims to detect words in messages that indicate suspicious dialogues. The idea behind the initiative is to check for misconduct and violations of company policies, allowing managers to intervene quickly.
Regarding data privacy, monitoring can also prevent leaks of confidential content and alert about the sending of files, which enables more thorough oversight of certain interactions.
The storage of this content is done in the cloud, with the maximum security required by LGPD, protecting the company from liability for messages exchanged from its accounts and personal devices.
Zapper represents the company's first step in introducing good practices in communication and data handling, adding greater credibility to the business and improving competitiveness in the market.
Take care of what is most valuable in your operation: people and their data. We can help you!
Click here and schedule a demonstration of the tool now!
What is LGPD? What does it imply for my company?
On September 18, 2020, Brazil took an important step towards data security. LGPD was enacted, the General Data Protection Law, which aims to ensure the privacy of personal information as well as sensitive data that could generate prejudice or discrimination.
According to the law, companies are prohibited from: sharing or selling mailing lists; providing personal data to third parties; storing data without the express authorization of the owner. In case of non-compliance with these rules, the company is subject to lawsuits, fines, and sanctions. To learn more about the law, access the full text.
Therefore, implementing compliance policies, monitoring, and controlling the company's interactions with the external public has become urgent for any corporation. And in this context of corporate communication, what is the main channel for transmitting messages? WhatsApp.
How can the company monitor WhatsApp?
Ubiquitous in the daily life of organizations, WhatsApp is used for everything from scheduling a simple meeting with the team to sending important documents.
However, with the high volume of messages circulating on the app, misunderstandings, inappropriate approaches, communication breakdowns, and even the exposure of confidential content among users are common. Without proper oversight, what may seem like a routine situation can turn into a major problem for the company, with the application of LGPD.
One way to ensure the privacy of data in conversations on WhatsApp is through message monitoring, carried out by a pioneering platform in Brazil: Zapper.
The solution monitors all dialogues occurring in the accounts used by the company and aims to detect words in messages that indicate suspicious dialogues. The idea behind the initiative is to check for misconduct and violations of company policies, allowing managers to intervene quickly.
Regarding data privacy, monitoring can also prevent leaks of confidential content and alert about the sending of files, which enables more thorough oversight of certain interactions.
The storage of this content is done in the cloud, with the maximum security required by LGPD, protecting the company from liability for messages exchanged from its accounts and personal devices.
Zapper represents the company's first step in introducing good practices in communication and data handling, adding greater credibility to the business and improving competitiveness in the market.
Take care of what is most valuable in your operation: people and their data. We can help you!
Click here and schedule a demonstration of the tool now!
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
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