Cover image of the publication

January 14, 2021

What you need to know so far about the New Terms and Policies of WhatsApp

The Impact on Privacy Policies and the Rise of Signal

Cover image of the publication

January 14, 2021

What you need to know so far about the New Terms and Policies of WhatsApp

The Impact on Privacy Policies and the Rise of Signal

Cover image of the publication

January 14, 2021

What you need to know so far about the New Terms and Policies of WhatsApp

The Impact on Privacy Policies and the Rise of Signal

Stay informed!

At the beginning of January, WhatsApp announced new terms and privacy policies for its service, which quickly led to a first wave of discussions and even resulted in a slowdown in the number of downloads of the App, as well as a growth in the search for the competing application, especially after the "spontaneous media" generated by Elon Musk when he tweeted two powerful words on his network: "Use Signal".  

Imagem do Tweet do Elon Musk - CEO da Tesla

Tweet from the CEO of Tesla

Imagem de um Tweet do Signal - uma alternativa ao WhatsApp

In recent weeks, the Signal App has emerged at the top of app stores in important countries like India, Germany, and France.

Will a tweet be enough to truly put Signal in the game among the leading messaging apps at the moment? We don’t know, but how we can help our dear reader is by clarifying what actually changes in WhatsApp's policies.

The fact is that starting today, February 8th, the new terms of use for WhatsApp would come into effect, and all users would need to accept them or cancel their accounts on the app. But what actually changes from the current terms?

O que muda: Seus dados do perfil do WhatsApp serão compartilhados com o Facebook, Instagram e Messenger. Atenção! As mensagens trocadas no aplicativo seguem criptografadas, e o WhatsApp não tem acesso à elas.

At first glance, most app users were shocked by the news, imagining that from now on WhatsApp would have access to their conversations and could not only invade their privacy but also start suggesting products and ads based on their behavior in conversations and topics raised. "The Social Dilemma" at its core, and now with the powerful warrior WhatsApp on the other side of the force! But calm down, it’s not that serious!

The main piece of information here is that the encryption of messages remains active, and the app will therefore continue to have no access to your conversations "until further notice". But then you must be wondering: what data will actually be shared? We answer that in the image below:

Dados do WhatsApp que serão compartilhados com o Facebook

Even with these considerations, the fact is that the topic has become controversial, there have been many complaints from users, and WhatsApp took a step back by postponing the change of the Terms of Use for 3 months. The reason for the postponement is to better explain how data privacy and information security will work. According to WhatsApp itself, "there has been a lot of misinformation causing concern, we want to help everyone understand our principles and facts".

Here at Zapper, we've already moved ahead, and in this post you will better understand what is to come from WhatsApp, which is gradually introducing the Business API.

Stay informed!

At the beginning of January, WhatsApp announced new terms and privacy policies for its service, which quickly led to a first wave of discussions and even resulted in a slowdown in the number of downloads of the App, as well as a growth in the search for the competing application, especially after the "spontaneous media" generated by Elon Musk when he tweeted two powerful words on his network: "Use Signal".  

Imagem do Tweet do Elon Musk - CEO da Tesla

Tweet from the CEO of Tesla

Imagem de um Tweet do Signal - uma alternativa ao WhatsApp

In recent weeks, the Signal App has emerged at the top of app stores in important countries like India, Germany, and France.

Will a tweet be enough to truly put Signal in the game among the leading messaging apps at the moment? We don’t know, but how we can help our dear reader is by clarifying what actually changes in WhatsApp's policies.

The fact is that starting today, February 8th, the new terms of use for WhatsApp would come into effect, and all users would need to accept them or cancel their accounts on the app. But what actually changes from the current terms?

O que muda: Seus dados do perfil do WhatsApp serão compartilhados com o Facebook, Instagram e Messenger. Atenção! As mensagens trocadas no aplicativo seguem criptografadas, e o WhatsApp não tem acesso à elas.

At first glance, most app users were shocked by the news, imagining that from now on WhatsApp would have access to their conversations and could not only invade their privacy but also start suggesting products and ads based on their behavior in conversations and topics raised. "The Social Dilemma" at its core, and now with the powerful warrior WhatsApp on the other side of the force! But calm down, it’s not that serious!

The main piece of information here is that the encryption of messages remains active, and the app will therefore continue to have no access to your conversations "until further notice". But then you must be wondering: what data will actually be shared? We answer that in the image below:

Dados do WhatsApp que serão compartilhados com o Facebook

Even with these considerations, the fact is that the topic has become controversial, there have been many complaints from users, and WhatsApp took a step back by postponing the change of the Terms of Use for 3 months. The reason for the postponement is to better explain how data privacy and information security will work. According to WhatsApp itself, "there has been a lot of misinformation causing concern, we want to help everyone understand our principles and facts".

Here at Zapper, we've already moved ahead, and in this post you will better understand what is to come from WhatsApp, which is gradually introducing the Business API.

Stay informed!

At the beginning of January, WhatsApp announced new terms and privacy policies for its service, which quickly led to a first wave of discussions and even resulted in a slowdown in the number of downloads of the App, as well as a growth in the search for the competing application, especially after the "spontaneous media" generated by Elon Musk when he tweeted two powerful words on his network: "Use Signal".  

Imagem do Tweet do Elon Musk - CEO da Tesla

Tweet from the CEO of Tesla

Imagem de um Tweet do Signal - uma alternativa ao WhatsApp

In recent weeks, the Signal App has emerged at the top of app stores in important countries like India, Germany, and France.

Will a tweet be enough to truly put Signal in the game among the leading messaging apps at the moment? We don’t know, but how we can help our dear reader is by clarifying what actually changes in WhatsApp's policies.

The fact is that starting today, February 8th, the new terms of use for WhatsApp would come into effect, and all users would need to accept them or cancel their accounts on the app. But what actually changes from the current terms?

O que muda: Seus dados do perfil do WhatsApp serão compartilhados com o Facebook, Instagram e Messenger. Atenção! As mensagens trocadas no aplicativo seguem criptografadas, e o WhatsApp não tem acesso à elas.

At first glance, most app users were shocked by the news, imagining that from now on WhatsApp would have access to their conversations and could not only invade their privacy but also start suggesting products and ads based on their behavior in conversations and topics raised. "The Social Dilemma" at its core, and now with the powerful warrior WhatsApp on the other side of the force! But calm down, it’s not that serious!

The main piece of information here is that the encryption of messages remains active, and the app will therefore continue to have no access to your conversations "until further notice". But then you must be wondering: what data will actually be shared? We answer that in the image below:

Dados do WhatsApp que serão compartilhados com o Facebook

Even with these considerations, the fact is that the topic has become controversial, there have been many complaints from users, and WhatsApp took a step back by postponing the change of the Terms of Use for 3 months. The reason for the postponement is to better explain how data privacy and information security will work. According to WhatsApp itself, "there has been a lot of misinformation causing concern, we want to help everyone understand our principles and facts".

Here at Zapper, we've already moved ahead, and in this post you will better understand what is to come from WhatsApp, which is gradually introducing the Business API.

Stay informed!

At the beginning of January, WhatsApp announced new terms and privacy policies for its service, which quickly led to a first wave of discussions and even resulted in a slowdown in the number of downloads of the App, as well as a growth in the search for the competing application, especially after the "spontaneous media" generated by Elon Musk when he tweeted two powerful words on his network: "Use Signal".  

Imagem do Tweet do Elon Musk - CEO da Tesla

Tweet from the CEO of Tesla

Imagem de um Tweet do Signal - uma alternativa ao WhatsApp

In recent weeks, the Signal App has emerged at the top of app stores in important countries like India, Germany, and France.

Will a tweet be enough to truly put Signal in the game among the leading messaging apps at the moment? We don’t know, but how we can help our dear reader is by clarifying what actually changes in WhatsApp's policies.

The fact is that starting today, February 8th, the new terms of use for WhatsApp would come into effect, and all users would need to accept them or cancel their accounts on the app. But what actually changes from the current terms?

O que muda: Seus dados do perfil do WhatsApp serão compartilhados com o Facebook, Instagram e Messenger. Atenção! As mensagens trocadas no aplicativo seguem criptografadas, e o WhatsApp não tem acesso à elas.

At first glance, most app users were shocked by the news, imagining that from now on WhatsApp would have access to their conversations and could not only invade their privacy but also start suggesting products and ads based on their behavior in conversations and topics raised. "The Social Dilemma" at its core, and now with the powerful warrior WhatsApp on the other side of the force! But calm down, it’s not that serious!

The main piece of information here is that the encryption of messages remains active, and the app will therefore continue to have no access to your conversations "until further notice". But then you must be wondering: what data will actually be shared? We answer that in the image below:

Dados do WhatsApp que serão compartilhados com o Facebook

Even with these considerations, the fact is that the topic has become controversial, there have been many complaints from users, and WhatsApp took a step back by postponing the change of the Terms of Use for 3 months. The reason for the postponement is to better explain how data privacy and information security will work. According to WhatsApp itself, "there has been a lot of misinformation causing concern, we want to help everyone understand our principles and facts".

Here at Zapper, we've already moved ahead, and in this post you will better understand what is to come from WhatsApp, which is gradually introducing the Business API.

Claudia Campanhã

Claudia Campanhã

Journalist, broadcaster, and postgraduate in social media from FAAP

Claudia Campanhã

Claudia Campanhã

Journalist, broadcaster, and postgraduate in social media from FAAP

Claudia Campanhã

Claudia Campanhã

Journalist, broadcaster, and postgraduate in social media from FAAP

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Zapper offers independent solutions so that your business can use WhatsApp in a secure and smart way, enhancing the experience and breaking down barriers in this important communication channel.

Copyright 2025 | Zapper

Visconde de Pirajá Street, 495 - Ipanema - Rio de Janeiro, Brazil - Whatspread Marketing LTDA - CNPJ 25.128.908/0001-06

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Who we are

Zapper offers independent solutions so that your business can use WhatsApp in a secure and smart way, enhancing the experience and breaking down barriers in this important communication channel.

Copyright 2025 | Zapper

Visconde de Pirajá Street, 495 - Ipanema - Rio de Janeiro, Brazil - Whatspread Marketing LTDA - CNPJ 25.128.908/0001-06

LinkedIn logo
Instagram logo

Who we are

Zapper offers independent solutions so that your business can use WhatsApp in a secure and smart way, enhancing the experience and breaking down barriers in this important communication channel.

Copyright 2025 | Zapper

Visconde de Pirajá Street, 495 - Ipanema - Rio de Janeiro, Brazil - Whatspread Marketing LTDA - CNPJ 25.128.908/0001-06

LinkedIn logo
Instagram logo

Who we are

Zapper offers independent solutions so that your business can use WhatsApp in a secure and smart way, enhancing the experience and breaking down barriers in this important communication channel.

Copyright 2025 | Zapper

Visconde de Pirajá Street, 495 - Ipanema - Rio de Janeiro, Brazil - Whatspread Marketing LTDA

CNPJ 25.128.908/0001-06