February 28, 2024
Maximizing Sales Strategies with WhatsApp Marketing
Integration with the digital environment is the secret to attracting and retaining customers.
February 28, 2024
Maximizing Sales Strategies with WhatsApp Marketing
Integration with the digital environment is the secret to attracting and retaining customers.
February 28, 2024
Maximizing Sales Strategies with WhatsApp Marketing
Integration with the digital environment is the secret to attracting and retaining customers.
Think carefully: when your client wants to contact your company to buy products or clarify a question, can they easily find the company's WhatsApp? When they are attended to by the corporate messaging app, is the contact well utilized to generate information that contributes to marketing strategies?
If the answer is YES to both questions, it means that the corporation is betting on WhatsApp Marketing, that is, they are enhancing the use of the app to close deals and strengthen relationships.
Through WhatsApp, it is possible to create a closer relationship with clients and leads, offering discounts, promotions, and valuable content in real-time. Besides that, it is an excellent platform for spreading viral content, creating broadcast lists, humanizing the brand, conducting satisfaction surveys, and sending flash campaigns.
But to reach this point, to transform a simple messaging app into a generator of sales and relationships, a path must be traveled, involving everything from integrating the messenger with other digital resources to adopting audience retention tactics during dialogues.
Let’s better understand how to do good WhatsApp Marketing?
The Stages of WhatsApp Marketing
When we talk about sales strategy, the "famous funnel" comes to mind, with the three stages of the customer journey: the top, the middle, and the bottom of the funnel. The same happens in WhatsApp Marketing.
STAGE 1: The first moment refers to capturing leads! This is the right time to provide the audience with content that offers solutions to their pain points. This can be done through posts on social media, landing pages, e-books, and videos. Since the idea is to collect information, these materials should include forms with specific questions or buttons directing the audience to WhatsApp.
STAGE 2: From the information generated by the forms and conversations in the corporate WhatsApp, it is now possible to understand at what point in the purchase the client is. We arrive at the middle of the funnel, and it is here that we begin a more segmented communication, with personalized messages for audiences with specific needs.
To assist in data collection and the preparation of analytical reports, where you can segment your clients, there are tools like Zapper, which monitors conversations in Corporate WhatsApps and collects data for analysis, essential for optimizing this process, revealing insights into the buying behavior of contacts. Additionally, other resources like “Storage” save all conversations and media exchanged in the cloud, with maximum security.
It is a perfect tool to optimize the company's intelligence, as it reveals purchasing characteristics and even the persona of your contacts.
STAGE 3: We reach the bottom of the funnel, and at this stage, it is necessary to gather the lead's history so that the sales team can finally take action in an assertive manner. With the data in hand, organized by Zapper’s Analytics functionality, the triggers that should be used in a potential sales approach to close new deals more quickly become evident.
It is also worth remembering that identifying flaws in your company’s communication with clients, language issues during dialogues, and even the occurrence of violations of the organization’s policies is also possible with the Zapper platform. In these cases, notifications are generated for the manager to monitor, who after evaluating the situation can directly intervene and prevent issues, wear and tear in relationships, and legal problems.
In summary, we can say that the secret to creating a winning WhatsApp Marketing strategy lies in integrating the messaging app with digital resources, efficiently collecting data for client segmentation, and analyzing this material to structure tactics aimed at improving the approach with clients.
Boost your corporate communication and include Zapper in your agenda of initiatives to turbocharge your business in 2024!
Click here to schedule a demo!
Think carefully: when your client wants to contact your company to buy products or clarify a question, can they easily find the company's WhatsApp? When they are attended to by the corporate messaging app, is the contact well utilized to generate information that contributes to marketing strategies?
If the answer is YES to both questions, it means that the corporation is betting on WhatsApp Marketing, that is, they are enhancing the use of the app to close deals and strengthen relationships.
Through WhatsApp, it is possible to create a closer relationship with clients and leads, offering discounts, promotions, and valuable content in real-time. Besides that, it is an excellent platform for spreading viral content, creating broadcast lists, humanizing the brand, conducting satisfaction surveys, and sending flash campaigns.
But to reach this point, to transform a simple messaging app into a generator of sales and relationships, a path must be traveled, involving everything from integrating the messenger with other digital resources to adopting audience retention tactics during dialogues.
Let’s better understand how to do good WhatsApp Marketing?
The Stages of WhatsApp Marketing
When we talk about sales strategy, the "famous funnel" comes to mind, with the three stages of the customer journey: the top, the middle, and the bottom of the funnel. The same happens in WhatsApp Marketing.
STAGE 1: The first moment refers to capturing leads! This is the right time to provide the audience with content that offers solutions to their pain points. This can be done through posts on social media, landing pages, e-books, and videos. Since the idea is to collect information, these materials should include forms with specific questions or buttons directing the audience to WhatsApp.
STAGE 2: From the information generated by the forms and conversations in the corporate WhatsApp, it is now possible to understand at what point in the purchase the client is. We arrive at the middle of the funnel, and it is here that we begin a more segmented communication, with personalized messages for audiences with specific needs.
To assist in data collection and the preparation of analytical reports, where you can segment your clients, there are tools like Zapper, which monitors conversations in Corporate WhatsApps and collects data for analysis, essential for optimizing this process, revealing insights into the buying behavior of contacts. Additionally, other resources like “Storage” save all conversations and media exchanged in the cloud, with maximum security.
It is a perfect tool to optimize the company's intelligence, as it reveals purchasing characteristics and even the persona of your contacts.
STAGE 3: We reach the bottom of the funnel, and at this stage, it is necessary to gather the lead's history so that the sales team can finally take action in an assertive manner. With the data in hand, organized by Zapper’s Analytics functionality, the triggers that should be used in a potential sales approach to close new deals more quickly become evident.
It is also worth remembering that identifying flaws in your company’s communication with clients, language issues during dialogues, and even the occurrence of violations of the organization’s policies is also possible with the Zapper platform. In these cases, notifications are generated for the manager to monitor, who after evaluating the situation can directly intervene and prevent issues, wear and tear in relationships, and legal problems.
In summary, we can say that the secret to creating a winning WhatsApp Marketing strategy lies in integrating the messaging app with digital resources, efficiently collecting data for client segmentation, and analyzing this material to structure tactics aimed at improving the approach with clients.
Boost your corporate communication and include Zapper in your agenda of initiatives to turbocharge your business in 2024!
Click here to schedule a demo!
Think carefully: when your client wants to contact your company to buy products or clarify a question, can they easily find the company's WhatsApp? When they are attended to by the corporate messaging app, is the contact well utilized to generate information that contributes to marketing strategies?
If the answer is YES to both questions, it means that the corporation is betting on WhatsApp Marketing, that is, they are enhancing the use of the app to close deals and strengthen relationships.
Through WhatsApp, it is possible to create a closer relationship with clients and leads, offering discounts, promotions, and valuable content in real-time. Besides that, it is an excellent platform for spreading viral content, creating broadcast lists, humanizing the brand, conducting satisfaction surveys, and sending flash campaigns.
But to reach this point, to transform a simple messaging app into a generator of sales and relationships, a path must be traveled, involving everything from integrating the messenger with other digital resources to adopting audience retention tactics during dialogues.
Let’s better understand how to do good WhatsApp Marketing?
The Stages of WhatsApp Marketing
When we talk about sales strategy, the "famous funnel" comes to mind, with the three stages of the customer journey: the top, the middle, and the bottom of the funnel. The same happens in WhatsApp Marketing.
STAGE 1: The first moment refers to capturing leads! This is the right time to provide the audience with content that offers solutions to their pain points. This can be done through posts on social media, landing pages, e-books, and videos. Since the idea is to collect information, these materials should include forms with specific questions or buttons directing the audience to WhatsApp.
STAGE 2: From the information generated by the forms and conversations in the corporate WhatsApp, it is now possible to understand at what point in the purchase the client is. We arrive at the middle of the funnel, and it is here that we begin a more segmented communication, with personalized messages for audiences with specific needs.
To assist in data collection and the preparation of analytical reports, where you can segment your clients, there are tools like Zapper, which monitors conversations in Corporate WhatsApps and collects data for analysis, essential for optimizing this process, revealing insights into the buying behavior of contacts. Additionally, other resources like “Storage” save all conversations and media exchanged in the cloud, with maximum security.
It is a perfect tool to optimize the company's intelligence, as it reveals purchasing characteristics and even the persona of your contacts.
STAGE 3: We reach the bottom of the funnel, and at this stage, it is necessary to gather the lead's history so that the sales team can finally take action in an assertive manner. With the data in hand, organized by Zapper’s Analytics functionality, the triggers that should be used in a potential sales approach to close new deals more quickly become evident.
It is also worth remembering that identifying flaws in your company’s communication with clients, language issues during dialogues, and even the occurrence of violations of the organization’s policies is also possible with the Zapper platform. In these cases, notifications are generated for the manager to monitor, who after evaluating the situation can directly intervene and prevent issues, wear and tear in relationships, and legal problems.
In summary, we can say that the secret to creating a winning WhatsApp Marketing strategy lies in integrating the messaging app with digital resources, efficiently collecting data for client segmentation, and analyzing this material to structure tactics aimed at improving the approach with clients.
Boost your corporate communication and include Zapper in your agenda of initiatives to turbocharge your business in 2024!
Click here to schedule a demo!
Think carefully: when your client wants to contact your company to buy products or clarify a question, can they easily find the company's WhatsApp? When they are attended to by the corporate messaging app, is the contact well utilized to generate information that contributes to marketing strategies?
If the answer is YES to both questions, it means that the corporation is betting on WhatsApp Marketing, that is, they are enhancing the use of the app to close deals and strengthen relationships.
Through WhatsApp, it is possible to create a closer relationship with clients and leads, offering discounts, promotions, and valuable content in real-time. Besides that, it is an excellent platform for spreading viral content, creating broadcast lists, humanizing the brand, conducting satisfaction surveys, and sending flash campaigns.
But to reach this point, to transform a simple messaging app into a generator of sales and relationships, a path must be traveled, involving everything from integrating the messenger with other digital resources to adopting audience retention tactics during dialogues.
Let’s better understand how to do good WhatsApp Marketing?
The Stages of WhatsApp Marketing
When we talk about sales strategy, the "famous funnel" comes to mind, with the three stages of the customer journey: the top, the middle, and the bottom of the funnel. The same happens in WhatsApp Marketing.
STAGE 1: The first moment refers to capturing leads! This is the right time to provide the audience with content that offers solutions to their pain points. This can be done through posts on social media, landing pages, e-books, and videos. Since the idea is to collect information, these materials should include forms with specific questions or buttons directing the audience to WhatsApp.
STAGE 2: From the information generated by the forms and conversations in the corporate WhatsApp, it is now possible to understand at what point in the purchase the client is. We arrive at the middle of the funnel, and it is here that we begin a more segmented communication, with personalized messages for audiences with specific needs.
To assist in data collection and the preparation of analytical reports, where you can segment your clients, there are tools like Zapper, which monitors conversations in Corporate WhatsApps and collects data for analysis, essential for optimizing this process, revealing insights into the buying behavior of contacts. Additionally, other resources like “Storage” save all conversations and media exchanged in the cloud, with maximum security.
It is a perfect tool to optimize the company's intelligence, as it reveals purchasing characteristics and even the persona of your contacts.
STAGE 3: We reach the bottom of the funnel, and at this stage, it is necessary to gather the lead's history so that the sales team can finally take action in an assertive manner. With the data in hand, organized by Zapper’s Analytics functionality, the triggers that should be used in a potential sales approach to close new deals more quickly become evident.
It is also worth remembering that identifying flaws in your company’s communication with clients, language issues during dialogues, and even the occurrence of violations of the organization’s policies is also possible with the Zapper platform. In these cases, notifications are generated for the manager to monitor, who after evaluating the situation can directly intervene and prevent issues, wear and tear in relationships, and legal problems.
In summary, we can say that the secret to creating a winning WhatsApp Marketing strategy lies in integrating the messaging app with digital resources, efficiently collecting data for client segmentation, and analyzing this material to structure tactics aimed at improving the approach with clients.
Boost your corporate communication and include Zapper in your agenda of initiatives to turbocharge your business in 2024!
Click here to schedule a demo!
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Share:
Share:
Share:
Share:
