January 23, 2025
WhatsApp monitoring in the agricultural sector
The supervision of messages by the app assists in the management of financial operations and services.
January 23, 2025
WhatsApp monitoring in the agricultural sector
The supervision of messages by the app assists in the management of financial operations and services.
January 23, 2025
WhatsApp monitoring in the agricultural sector
The supervision of messages by the app assists in the management of financial operations and services.
Who would have thought that the most famous and widely used messaging app in the world would bring agricultural producers into a more technological, profitable, and sustainable environment? Whatsapp is revolutionizing the field, as it facilitates communication and strengthens the bond between farmers, extension workers, researchers, and companies.
To give you an idea of the size of the market we are talking about, the Agricultural Census by IBGE counted 3.9 million family farm establishments in Brazil, and of that total, more than 90% of producers use WhatsApp in their businesses, according to data from the Brazilian Association of Rural Marketing, ABMRA.
The messenger has contributed not only to the dissemination of information to customers and distributors but is also being widely used to integrate groups, promote knowledge exchange, manage operations, organize finances, and monitor logistics.
WhatsApp monitoring in the processes of a large chain
In the agribusiness ecosystem, there are so many agents involved in a single operation, so many processes until the product reaches the hands of the consumer, that without a connection between people, it is impossible to meet deadlines and ensure product quality up to the point of sale.
To bring the field, warehouses, distributors, processors, carriers, companies, and retail closer together, WhatsApp is essential because it facilitates organization at each stage.
However, with the amount of information circulating in this long chain, in addition to effective communication, it is also necessary to monitor interactions to minimize the risk of noise.
In operations management, for example, monitoring corporate WhatsApp allows:
Control of transmitted information;
Transparency in communication;
Real-time tracking of orders and deliveries;
Detection of operational failures;
Supervision of financial movements in transactions;
Identification of fraud, non-compliance with company policies, or suspicious transactions;
Prevention of losses;
Better experience for the customer.
How does WhatsApp foster business intelligence?
In several countries, monitoring corporate WhatsApp is a quite common practice. In Brazil, the initiative has been gaining popularity, but if it depends on Zapper, the first company in Latin America to create a complete monitoring, storage, and data processing solution, this conduct is expected to gain even more space in companies.
Zapper is a platform implemented only in corporate WhatsApp accounts to monitor dialogues, sending and receiving files, audios, and videos, allowing the manager total control over communication between the company and third parties.
When any suspicious interaction occurs, a notification is immediately sent to the manager, who can assess the context and intervene in the occurrence if necessary.
The supervised data is automatically saved in full in cloud, an extremely secure system, as required by the General Data Protection Law. The content remains confidential, with restricted access, for an indefinite period, thus constituting a base of information that can be consulted later or generate analytical reports through the platform itself.
The functionality of Zapper is so comprehensive that the platform contributes to various departments of the business, such as finance, sales, marketing, shipping, quality control, among others.
By monitoring relationships through the app, it is possible to detect trends, map customer behavior, reduce bureaucracy in transactions, identify points for process improvement, create new logistical strategies, identify needs for operational expansion, among other functions.
The implementation of Zapper is easy and can be executed directly by the user via QR Code. This greatly facilitates the management of communication through the app when the device is in remote locations. We take care of the training and clarification of doubts to ensure that this resource is used to its full potential.
Boost your agribusiness with technology, conversational intelligence, and innovation! Count on Zapper!
Click here to schedule a demonstration of the tool.
Who would have thought that the most famous and widely used messaging app in the world would bring agricultural producers into a more technological, profitable, and sustainable environment? Whatsapp is revolutionizing the field, as it facilitates communication and strengthens the bond between farmers, extension workers, researchers, and companies.
To give you an idea of the size of the market we are talking about, the Agricultural Census by IBGE counted 3.9 million family farm establishments in Brazil, and of that total, more than 90% of producers use WhatsApp in their businesses, according to data from the Brazilian Association of Rural Marketing, ABMRA.
The messenger has contributed not only to the dissemination of information to customers and distributors but is also being widely used to integrate groups, promote knowledge exchange, manage operations, organize finances, and monitor logistics.
WhatsApp monitoring in the processes of a large chain
In the agribusiness ecosystem, there are so many agents involved in a single operation, so many processes until the product reaches the hands of the consumer, that without a connection between people, it is impossible to meet deadlines and ensure product quality up to the point of sale.
To bring the field, warehouses, distributors, processors, carriers, companies, and retail closer together, WhatsApp is essential because it facilitates organization at each stage.
However, with the amount of information circulating in this long chain, in addition to effective communication, it is also necessary to monitor interactions to minimize the risk of noise.
In operations management, for example, monitoring corporate WhatsApp allows:
Control of transmitted information;
Transparency in communication;
Real-time tracking of orders and deliveries;
Detection of operational failures;
Supervision of financial movements in transactions;
Identification of fraud, non-compliance with company policies, or suspicious transactions;
Prevention of losses;
Better experience for the customer.
How does WhatsApp foster business intelligence?
In several countries, monitoring corporate WhatsApp is a quite common practice. In Brazil, the initiative has been gaining popularity, but if it depends on Zapper, the first company in Latin America to create a complete monitoring, storage, and data processing solution, this conduct is expected to gain even more space in companies.
Zapper is a platform implemented only in corporate WhatsApp accounts to monitor dialogues, sending and receiving files, audios, and videos, allowing the manager total control over communication between the company and third parties.
When any suspicious interaction occurs, a notification is immediately sent to the manager, who can assess the context and intervene in the occurrence if necessary.
The supervised data is automatically saved in full in cloud, an extremely secure system, as required by the General Data Protection Law. The content remains confidential, with restricted access, for an indefinite period, thus constituting a base of information that can be consulted later or generate analytical reports through the platform itself.
The functionality of Zapper is so comprehensive that the platform contributes to various departments of the business, such as finance, sales, marketing, shipping, quality control, among others.
By monitoring relationships through the app, it is possible to detect trends, map customer behavior, reduce bureaucracy in transactions, identify points for process improvement, create new logistical strategies, identify needs for operational expansion, among other functions.
The implementation of Zapper is easy and can be executed directly by the user via QR Code. This greatly facilitates the management of communication through the app when the device is in remote locations. We take care of the training and clarification of doubts to ensure that this resource is used to its full potential.
Boost your agribusiness with technology, conversational intelligence, and innovation! Count on Zapper!
Click here to schedule a demonstration of the tool.
Who would have thought that the most famous and widely used messaging app in the world would bring agricultural producers into a more technological, profitable, and sustainable environment? Whatsapp is revolutionizing the field, as it facilitates communication and strengthens the bond between farmers, extension workers, researchers, and companies.
To give you an idea of the size of the market we are talking about, the Agricultural Census by IBGE counted 3.9 million family farm establishments in Brazil, and of that total, more than 90% of producers use WhatsApp in their businesses, according to data from the Brazilian Association of Rural Marketing, ABMRA.
The messenger has contributed not only to the dissemination of information to customers and distributors but is also being widely used to integrate groups, promote knowledge exchange, manage operations, organize finances, and monitor logistics.
WhatsApp monitoring in the processes of a large chain
In the agribusiness ecosystem, there are so many agents involved in a single operation, so many processes until the product reaches the hands of the consumer, that without a connection between people, it is impossible to meet deadlines and ensure product quality up to the point of sale.
To bring the field, warehouses, distributors, processors, carriers, companies, and retail closer together, WhatsApp is essential because it facilitates organization at each stage.
However, with the amount of information circulating in this long chain, in addition to effective communication, it is also necessary to monitor interactions to minimize the risk of noise.
In operations management, for example, monitoring corporate WhatsApp allows:
Control of transmitted information;
Transparency in communication;
Real-time tracking of orders and deliveries;
Detection of operational failures;
Supervision of financial movements in transactions;
Identification of fraud, non-compliance with company policies, or suspicious transactions;
Prevention of losses;
Better experience for the customer.
How does WhatsApp foster business intelligence?
In several countries, monitoring corporate WhatsApp is a quite common practice. In Brazil, the initiative has been gaining popularity, but if it depends on Zapper, the first company in Latin America to create a complete monitoring, storage, and data processing solution, this conduct is expected to gain even more space in companies.
Zapper is a platform implemented only in corporate WhatsApp accounts to monitor dialogues, sending and receiving files, audios, and videos, allowing the manager total control over communication between the company and third parties.
When any suspicious interaction occurs, a notification is immediately sent to the manager, who can assess the context and intervene in the occurrence if necessary.
The supervised data is automatically saved in full in cloud, an extremely secure system, as required by the General Data Protection Law. The content remains confidential, with restricted access, for an indefinite period, thus constituting a base of information that can be consulted later or generate analytical reports through the platform itself.
The functionality of Zapper is so comprehensive that the platform contributes to various departments of the business, such as finance, sales, marketing, shipping, quality control, among others.
By monitoring relationships through the app, it is possible to detect trends, map customer behavior, reduce bureaucracy in transactions, identify points for process improvement, create new logistical strategies, identify needs for operational expansion, among other functions.
The implementation of Zapper is easy and can be executed directly by the user via QR Code. This greatly facilitates the management of communication through the app when the device is in remote locations. We take care of the training and clarification of doubts to ensure that this resource is used to its full potential.
Boost your agribusiness with technology, conversational intelligence, and innovation! Count on Zapper!
Click here to schedule a demonstration of the tool.
Who would have thought that the most famous and widely used messaging app in the world would bring agricultural producers into a more technological, profitable, and sustainable environment? Whatsapp is revolutionizing the field, as it facilitates communication and strengthens the bond between farmers, extension workers, researchers, and companies.
To give you an idea of the size of the market we are talking about, the Agricultural Census by IBGE counted 3.9 million family farm establishments in Brazil, and of that total, more than 90% of producers use WhatsApp in their businesses, according to data from the Brazilian Association of Rural Marketing, ABMRA.
The messenger has contributed not only to the dissemination of information to customers and distributors but is also being widely used to integrate groups, promote knowledge exchange, manage operations, organize finances, and monitor logistics.
WhatsApp monitoring in the processes of a large chain
In the agribusiness ecosystem, there are so many agents involved in a single operation, so many processes until the product reaches the hands of the consumer, that without a connection between people, it is impossible to meet deadlines and ensure product quality up to the point of sale.
To bring the field, warehouses, distributors, processors, carriers, companies, and retail closer together, WhatsApp is essential because it facilitates organization at each stage.
However, with the amount of information circulating in this long chain, in addition to effective communication, it is also necessary to monitor interactions to minimize the risk of noise.
In operations management, for example, monitoring corporate WhatsApp allows:
Control of transmitted information;
Transparency in communication;
Real-time tracking of orders and deliveries;
Detection of operational failures;
Supervision of financial movements in transactions;
Identification of fraud, non-compliance with company policies, or suspicious transactions;
Prevention of losses;
Better experience for the customer.
How does WhatsApp foster business intelligence?
In several countries, monitoring corporate WhatsApp is a quite common practice. In Brazil, the initiative has been gaining popularity, but if it depends on Zapper, the first company in Latin America to create a complete monitoring, storage, and data processing solution, this conduct is expected to gain even more space in companies.
Zapper is a platform implemented only in corporate WhatsApp accounts to monitor dialogues, sending and receiving files, audios, and videos, allowing the manager total control over communication between the company and third parties.
When any suspicious interaction occurs, a notification is immediately sent to the manager, who can assess the context and intervene in the occurrence if necessary.
The supervised data is automatically saved in full in cloud, an extremely secure system, as required by the General Data Protection Law. The content remains confidential, with restricted access, for an indefinite period, thus constituting a base of information that can be consulted later or generate analytical reports through the platform itself.
The functionality of Zapper is so comprehensive that the platform contributes to various departments of the business, such as finance, sales, marketing, shipping, quality control, among others.
By monitoring relationships through the app, it is possible to detect trends, map customer behavior, reduce bureaucracy in transactions, identify points for process improvement, create new logistical strategies, identify needs for operational expansion, among other functions.
The implementation of Zapper is easy and can be executed directly by the user via QR Code. This greatly facilitates the management of communication through the app when the device is in remote locations. We take care of the training and clarification of doubts to ensure that this resource is used to its full potential.
Boost your agribusiness with technology, conversational intelligence, and innovation! Count on Zapper!
Click here to schedule a demonstration of the tool.
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
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