Why you should use WhatsApp in your company?

Advantages and Benefits of WhatsApp for Corporate Communication

Closing deals from a distance, mobilizing several work teams simultaneously, conducting surveys with customers, sending documents and files quickly... a company that does not officialize the use of WhatsApp cannot enjoy all this practicality that the feature brings.

That's why it is so rare to find a company that does not resort to the messaging platform. Data released by WhatsApp itself reveals that about 60% of the most valuable brands in the country communicate with the public via the app and that more than 5 million small and medium-sized enterprises follow the same logic.

If we also consider the data from Opinion Box, that 79% of consumers have already contacted companies through the platform and that 68% have already hired a service through this means, the importance of WhatsApp in a business strategy becomes clearer.

While WhatsApp is the most relevant means of communication today, the Business version has proven to be the main commercial and marketing channel for organizations that wish to scale customer service.

Why back up WhatsApp Business

Can you imagine the number of messages exchanged between users and companies daily?

Well... It's hard to project this information. What is known is that in 2018, a study conducted by the Digital Economy Center revealed that every minute, 29 million messages circulate on WhatsApp worldwide. Obviously, this number has grown, and with it, the question: how can companies benefit from the conversations held with their audience through the app?

Implementing WhatsApp in an organization is more than just allowing the use of the application among employees and with third parties. It is necessary to properly handle the information contained in the messages, store them securely, and qualify the content so that it contributes to the creation of new strategies and improvements for the company.

WhatsApp Business Backup with Zapper

How the Zapper platform simplifies and adds value to the corporate app

An effective way to back up WhatsApp Business is through monitoring the conversations held on the corporate accounts of the app, which is possible with Zapper, a platform that promotes the security and intelligence of corporate communication.

The initiative brings several competitive differentiators for organizations. For the customer service sector, monitoring the company's interactions with consumers can reveal a REAL overview of customer satisfaction regarding products and services, for example. The marketing department can benefit from an accurate evaluation of the performance of promotional campaigns.

Meanwhile, the compliance team will have the condition to supervise adherence to the company's policies by employees, detect misconduct, and intervene immediately, while the data security team can prevent the leakage of confidential information.

Storing communication and compliance with LGPD

Ensuring data compliance and security

A company's posture regarding data handling is what generates credibility in the market today. After the General Data Protection Law (LGPD) came into effect, companies' responsibility for the security of confidential information increased.

It is essential to create mechanisms that minimize the risk of data leaks and the improper exposure of customers. Monitoring dialogues and tracking file transmissions via corporate WhatsApp significantly increases security for everyone involved in the communication; however, backing up the content of conversations is what can mean the success or failure of an entire process.

It is at this moment that one of Zapper's features comes into play, which is Zapper Storage, a functionality that captures all the material supervised by the platform and stores the content in the cloud, with restricted access, in accordance with the LGPD requirements. Only the manager can view the content of the conversations and all files sent and received.

Why is it important to back up WhatsApp?

Is storing conversations and media that important?

Of course! This backup is the guarantee for the company that its professionals acted within the organization's policies, in addition to being proof of any miscommunication that occurred between the employee and the customer.

It is an important record that will provide support for the development of new strategies, approaches, and campaigns. Furthermore, the content can be of great utility as a case study, serving as guidance for employees on best practices.

Zapper monitors, securely stores data, and even issues analytical reports of the messages, being able to indicate peak times in service, campaigns that had better performance, most frequent doubts among consumers... but this “Zapper Analytics” feature is a topic for another post... Stay tuned for the next publications!

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