March 7, 2022
Why is WhatsApp data governance essential for leveraging businesses?
More than 99% of Brazilians with smartphones use WhatsApp, and 78% of them use the app to communicate with brands and companies. With the Zapper tool, it is possible to smartly monitor corporate WhatsApp conversations, both for compliance purposes and to measure the performance of sales teams.
March 7, 2022
Why is WhatsApp data governance essential for leveraging businesses?
More than 99% of Brazilians with smartphones use WhatsApp, and 78% of them use the app to communicate with brands and companies. With the Zapper tool, it is possible to smartly monitor corporate WhatsApp conversations, both for compliance purposes and to measure the performance of sales teams.
March 7, 2022
Why is WhatsApp data governance essential for leveraging businesses?
More than 99% of Brazilians with smartphones use WhatsApp, and 78% of them use the app to communicate with brands and companies. With the Zapper tool, it is possible to smartly monitor corporate WhatsApp conversations, both for compliance purposes and to measure the performance of sales teams.
A message from the seller who assisted you during your last purchase at the mall, a PDF with an article related to your area of expertise, a food suggestion, movie, clothing... all through WhatsApp in a timely and ultra-relevant manner.
More than 99% of Brazilians with Smartphones use WhatsApp, and 78% of them use the App to talk to brands and companies. Given these numbers, how could companies overlook a strategy to get closer to their customers through the most intimate and competitive device (smartphone)?
Source: Panorama Mobile Time/Opinion Box - Messaging in Brazil - February 2022.
During the pandemic, we obviously increased our exposure to screens and consequently witnessed an overdose of digital advertising. For this reason, it is increasingly urgent to have the right technology to support the development of personalized content and the ability to analyze its performance, in addition to the proper reaction power.
The marketing cloud platforms have brought agility in creating and executing the clustering of communication. And how does communication on WhatsApp fit into this context? In my view, it is currently the most assertive, simple, and valuable communication method to increase coverage and frequency within the CRM strategy. Although the platform allows for mass communication through broadcast lists, it is the 1-1 communication between the seller and the customer that holds the differential trigger where technology combines with human relationships. We are talking about two people who already have a pre-established offline relationship, continuing online and ensuring brand recall while increasing conversion potential.
What if you knew that the efficiency of a message on WhatsApp can be 2 to 3 times greater than an email? I don’t know about you, but it doesn’t surprise me at all. The need to harness such a sensitive and effective channel and govern this communication is urgent. Responding to this demand, technology companies are developing solutions that provide a broad view of this corporate communication via WhatsApp, enabling the official use of this main messaging app in companies.
This is the case of the Zapper tool, for intelligent monitoring of corporate WhatsApp conversations, both for Compliance purposes and to measure the performance of Sales teams.
Through an interactive Dashboard, it is possible to evaluate both the individual performance of each employee and specific marketing campaign performance. The time it took for the message to be opened, content comparison with the best CTR, ranking of employees with the best performance, ideal sending times, are some of the metrics that are now possible to analyze.
When we look at such a powerful communication channel, we must also assess the risks of having employees communicating and representing a brand with such autonomy, and not necessarily in the appropriate way. How to mitigate potentially large-scale reputational and financial risks at the speed of social media?
With a focus on the need for agile governance, the Zapper tool also monitors corporate WhatsApp conversations in real time, and based on computational intelligence, detects possible suspicious conversations and sends alerts so that responsible managers can take action and mitigate issues at the source.
In the past, brands communicated unilaterally, and now they have countless ways to relate closely to their customers. All of this comes at a price and requires increasing attention from brand managers.
Don’t do digital communication just because it needs to be done. Plan and harness platforms capable of supporting your team so that everyone can benefit from the era of communication 4.0, thus gaining relevance, credibility, and brand equity.
Click here and take your communication to a new level!
A message from the seller who assisted you during your last purchase at the mall, a PDF with an article related to your area of expertise, a food suggestion, movie, clothing... all through WhatsApp in a timely and ultra-relevant manner.
More than 99% of Brazilians with Smartphones use WhatsApp, and 78% of them use the App to talk to brands and companies. Given these numbers, how could companies overlook a strategy to get closer to their customers through the most intimate and competitive device (smartphone)?
Source: Panorama Mobile Time/Opinion Box - Messaging in Brazil - February 2022.
During the pandemic, we obviously increased our exposure to screens and consequently witnessed an overdose of digital advertising. For this reason, it is increasingly urgent to have the right technology to support the development of personalized content and the ability to analyze its performance, in addition to the proper reaction power.
The marketing cloud platforms have brought agility in creating and executing the clustering of communication. And how does communication on WhatsApp fit into this context? In my view, it is currently the most assertive, simple, and valuable communication method to increase coverage and frequency within the CRM strategy. Although the platform allows for mass communication through broadcast lists, it is the 1-1 communication between the seller and the customer that holds the differential trigger where technology combines with human relationships. We are talking about two people who already have a pre-established offline relationship, continuing online and ensuring brand recall while increasing conversion potential.
What if you knew that the efficiency of a message on WhatsApp can be 2 to 3 times greater than an email? I don’t know about you, but it doesn’t surprise me at all. The need to harness such a sensitive and effective channel and govern this communication is urgent. Responding to this demand, technology companies are developing solutions that provide a broad view of this corporate communication via WhatsApp, enabling the official use of this main messaging app in companies.
This is the case of the Zapper tool, for intelligent monitoring of corporate WhatsApp conversations, both for Compliance purposes and to measure the performance of Sales teams.
Through an interactive Dashboard, it is possible to evaluate both the individual performance of each employee and specific marketing campaign performance. The time it took for the message to be opened, content comparison with the best CTR, ranking of employees with the best performance, ideal sending times, are some of the metrics that are now possible to analyze.
When we look at such a powerful communication channel, we must also assess the risks of having employees communicating and representing a brand with such autonomy, and not necessarily in the appropriate way. How to mitigate potentially large-scale reputational and financial risks at the speed of social media?
With a focus on the need for agile governance, the Zapper tool also monitors corporate WhatsApp conversations in real time, and based on computational intelligence, detects possible suspicious conversations and sends alerts so that responsible managers can take action and mitigate issues at the source.
In the past, brands communicated unilaterally, and now they have countless ways to relate closely to their customers. All of this comes at a price and requires increasing attention from brand managers.
Don’t do digital communication just because it needs to be done. Plan and harness platforms capable of supporting your team so that everyone can benefit from the era of communication 4.0, thus gaining relevance, credibility, and brand equity.
Click here and take your communication to a new level!
A message from the seller who assisted you during your last purchase at the mall, a PDF with an article related to your area of expertise, a food suggestion, movie, clothing... all through WhatsApp in a timely and ultra-relevant manner.
More than 99% of Brazilians with Smartphones use WhatsApp, and 78% of them use the App to talk to brands and companies. Given these numbers, how could companies overlook a strategy to get closer to their customers through the most intimate and competitive device (smartphone)?
Source: Panorama Mobile Time/Opinion Box - Messaging in Brazil - February 2022.
During the pandemic, we obviously increased our exposure to screens and consequently witnessed an overdose of digital advertising. For this reason, it is increasingly urgent to have the right technology to support the development of personalized content and the ability to analyze its performance, in addition to the proper reaction power.
The marketing cloud platforms have brought agility in creating and executing the clustering of communication. And how does communication on WhatsApp fit into this context? In my view, it is currently the most assertive, simple, and valuable communication method to increase coverage and frequency within the CRM strategy. Although the platform allows for mass communication through broadcast lists, it is the 1-1 communication between the seller and the customer that holds the differential trigger where technology combines with human relationships. We are talking about two people who already have a pre-established offline relationship, continuing online and ensuring brand recall while increasing conversion potential.
What if you knew that the efficiency of a message on WhatsApp can be 2 to 3 times greater than an email? I don’t know about you, but it doesn’t surprise me at all. The need to harness such a sensitive and effective channel and govern this communication is urgent. Responding to this demand, technology companies are developing solutions that provide a broad view of this corporate communication via WhatsApp, enabling the official use of this main messaging app in companies.
This is the case of the Zapper tool, for intelligent monitoring of corporate WhatsApp conversations, both for Compliance purposes and to measure the performance of Sales teams.
Through an interactive Dashboard, it is possible to evaluate both the individual performance of each employee and specific marketing campaign performance. The time it took for the message to be opened, content comparison with the best CTR, ranking of employees with the best performance, ideal sending times, are some of the metrics that are now possible to analyze.
When we look at such a powerful communication channel, we must also assess the risks of having employees communicating and representing a brand with such autonomy, and not necessarily in the appropriate way. How to mitigate potentially large-scale reputational and financial risks at the speed of social media?
With a focus on the need for agile governance, the Zapper tool also monitors corporate WhatsApp conversations in real time, and based on computational intelligence, detects possible suspicious conversations and sends alerts so that responsible managers can take action and mitigate issues at the source.
In the past, brands communicated unilaterally, and now they have countless ways to relate closely to their customers. All of this comes at a price and requires increasing attention from brand managers.
Don’t do digital communication just because it needs to be done. Plan and harness platforms capable of supporting your team so that everyone can benefit from the era of communication 4.0, thus gaining relevance, credibility, and brand equity.
Click here and take your communication to a new level!
A message from the seller who assisted you during your last purchase at the mall, a PDF with an article related to your area of expertise, a food suggestion, movie, clothing... all through WhatsApp in a timely and ultra-relevant manner.
More than 99% of Brazilians with Smartphones use WhatsApp, and 78% of them use the App to talk to brands and companies. Given these numbers, how could companies overlook a strategy to get closer to their customers through the most intimate and competitive device (smartphone)?
Source: Panorama Mobile Time/Opinion Box - Messaging in Brazil - February 2022.
During the pandemic, we obviously increased our exposure to screens and consequently witnessed an overdose of digital advertising. For this reason, it is increasingly urgent to have the right technology to support the development of personalized content and the ability to analyze its performance, in addition to the proper reaction power.
The marketing cloud platforms have brought agility in creating and executing the clustering of communication. And how does communication on WhatsApp fit into this context? In my view, it is currently the most assertive, simple, and valuable communication method to increase coverage and frequency within the CRM strategy. Although the platform allows for mass communication through broadcast lists, it is the 1-1 communication between the seller and the customer that holds the differential trigger where technology combines with human relationships. We are talking about two people who already have a pre-established offline relationship, continuing online and ensuring brand recall while increasing conversion potential.
What if you knew that the efficiency of a message on WhatsApp can be 2 to 3 times greater than an email? I don’t know about you, but it doesn’t surprise me at all. The need to harness such a sensitive and effective channel and govern this communication is urgent. Responding to this demand, technology companies are developing solutions that provide a broad view of this corporate communication via WhatsApp, enabling the official use of this main messaging app in companies.
This is the case of the Zapper tool, for intelligent monitoring of corporate WhatsApp conversations, both for Compliance purposes and to measure the performance of Sales teams.
Through an interactive Dashboard, it is possible to evaluate both the individual performance of each employee and specific marketing campaign performance. The time it took for the message to be opened, content comparison with the best CTR, ranking of employees with the best performance, ideal sending times, are some of the metrics that are now possible to analyze.
When we look at such a powerful communication channel, we must also assess the risks of having employees communicating and representing a brand with such autonomy, and not necessarily in the appropriate way. How to mitigate potentially large-scale reputational and financial risks at the speed of social media?
With a focus on the need for agile governance, the Zapper tool also monitors corporate WhatsApp conversations in real time, and based on computational intelligence, detects possible suspicious conversations and sends alerts so that responsible managers can take action and mitigate issues at the source.
In the past, brands communicated unilaterally, and now they have countless ways to relate closely to their customers. All of this comes at a price and requires increasing attention from brand managers.
Don’t do digital communication just because it needs to be done. Plan and harness platforms capable of supporting your team so that everyone can benefit from the era of communication 4.0, thus gaining relevance, credibility, and brand equity.
Click here and take your communication to a new level!
Daniele Knofel
In love with technologies that connect brands and the hearts of their consumers in a relevant way.
Daniele Knofel
In love with technologies that connect brands and the hearts of their consumers in a relevant way.
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