December 4, 2023
Why is WhatsApp the best option for businesses?
The app's popularity, present on almost all smartphones in Brazil, draws attention.
December 4, 2023
Why is WhatsApp the best option for businesses?
The app's popularity, present on almost all smartphones in Brazil, draws attention.
December 4, 2023
Why is WhatsApp the best option for businesses?
The app's popularity, present on almost all smartphones in Brazil, draws attention.
Did you know that Brazilians are world champions in the use of WhatsApp and that we send 4 times more voice messages than users in any other country?
Present in 99% of active smartphones, we occupy the third position in the number of accounts, behind India and Indonesia only.
With such an expressive audience, Brazil has been pointed out as the “Country of WhatsApp” and is currently the most promising market for Meta, which also owns Facebook, Instagram, and Messenger.
For Will Cathcart, president of WhatsApp, messaging services for businesses are the next big thing and are among the main sources of revenue for the group, generating $10 billion in annual revenue.
Information Security and Privacy in WhatsApp Conversations
With so many people communicating on the same platform, it is expected that security mechanisms will be created to guarantee the right to free expression and privacy; therefore, encryption is so important for WhatsApp.
In addition to preserving the user during their conversations, the app also prevents the mass dissemination of information anonymously, which inhibits the spread of false information, for example.
Another resource available to the public is the possibility of reporting accounts that are infringing the platform's guidelines. WhatsApp takes care of removing the user and ensures a healthier digital environment.
However, even with these strategies created to reinforce security, when it comes to confidential information exchanged in conversations, it is necessary to enhance vigilance to prevent data leaks and to prevent misconduct and illegal practices.
Zapper: Corporate WhatsApp Monitoring
Today, Brazil exports a pioneering solution in Latin America, for monitoring messages that occur specifically through corporate WhatsApp. It is Zapper, a tool that tracks conversations and identifies suspicious terms contained in the dialogues.
From this identification, an alert is issued to the area manager and the context of the occurrence is investigated, allowing for any immediate corrections.
The proposal is to oversee communication between employees and clients, and among team members, for Compliance purposes, meaning to ensure adherence to company standards, the use of appropriate language, ethical practice, and the transmission of reliable information.
All content resulting from conversations remains strictly confidential and is saved in the cloud, in accordance with the requirements of the General Data Protection Law (LGPD).
WhatsApp Functionality for Small Businesses
In addition to caring for the privacy and security of users, Meta has invested in solutions for micro-entrepreneurs who use the app to communicate with clients and close deals.
In the impossibility of building a proper website, small businesses can now count on substantial support from social networks. The published posts can feature a button that directs clients to a WhatsApp number, optimizing contact and facilitating sales!
When clicking this button, the follower automatically opens the chat page with the company or supplier and can initiate a dialogue, clarify doubts, and close an order.
With this functionality, among others that the app offers for corporations, it is easy to understand the tool's success here, as similar messaging apps in the market do not have the same differentiators.
That is why Zapper strongly recommends using the official WhatsApp for corporate communication, as this is a reliable platform, pioneering in offering security features and optimizing conversations, and is constantly evolving to provide the best experience for users.
Do not trust alternative options for your communication that jeopardize sensitive company information and your clients' personal data. Click here and rely on the expertise of Zapper!
Did you know that Brazilians are world champions in the use of WhatsApp and that we send 4 times more voice messages than users in any other country?
Present in 99% of active smartphones, we occupy the third position in the number of accounts, behind India and Indonesia only.
With such an expressive audience, Brazil has been pointed out as the “Country of WhatsApp” and is currently the most promising market for Meta, which also owns Facebook, Instagram, and Messenger.
For Will Cathcart, president of WhatsApp, messaging services for businesses are the next big thing and are among the main sources of revenue for the group, generating $10 billion in annual revenue.
Information Security and Privacy in WhatsApp Conversations
With so many people communicating on the same platform, it is expected that security mechanisms will be created to guarantee the right to free expression and privacy; therefore, encryption is so important for WhatsApp.
In addition to preserving the user during their conversations, the app also prevents the mass dissemination of information anonymously, which inhibits the spread of false information, for example.
Another resource available to the public is the possibility of reporting accounts that are infringing the platform's guidelines. WhatsApp takes care of removing the user and ensures a healthier digital environment.
However, even with these strategies created to reinforce security, when it comes to confidential information exchanged in conversations, it is necessary to enhance vigilance to prevent data leaks and to prevent misconduct and illegal practices.
Zapper: Corporate WhatsApp Monitoring
Today, Brazil exports a pioneering solution in Latin America, for monitoring messages that occur specifically through corporate WhatsApp. It is Zapper, a tool that tracks conversations and identifies suspicious terms contained in the dialogues.
From this identification, an alert is issued to the area manager and the context of the occurrence is investigated, allowing for any immediate corrections.
The proposal is to oversee communication between employees and clients, and among team members, for Compliance purposes, meaning to ensure adherence to company standards, the use of appropriate language, ethical practice, and the transmission of reliable information.
All content resulting from conversations remains strictly confidential and is saved in the cloud, in accordance with the requirements of the General Data Protection Law (LGPD).
WhatsApp Functionality for Small Businesses
In addition to caring for the privacy and security of users, Meta has invested in solutions for micro-entrepreneurs who use the app to communicate with clients and close deals.
In the impossibility of building a proper website, small businesses can now count on substantial support from social networks. The published posts can feature a button that directs clients to a WhatsApp number, optimizing contact and facilitating sales!
When clicking this button, the follower automatically opens the chat page with the company or supplier and can initiate a dialogue, clarify doubts, and close an order.
With this functionality, among others that the app offers for corporations, it is easy to understand the tool's success here, as similar messaging apps in the market do not have the same differentiators.
That is why Zapper strongly recommends using the official WhatsApp for corporate communication, as this is a reliable platform, pioneering in offering security features and optimizing conversations, and is constantly evolving to provide the best experience for users.
Do not trust alternative options for your communication that jeopardize sensitive company information and your clients' personal data. Click here and rely on the expertise of Zapper!
Did you know that Brazilians are world champions in the use of WhatsApp and that we send 4 times more voice messages than users in any other country?
Present in 99% of active smartphones, we occupy the third position in the number of accounts, behind India and Indonesia only.
With such an expressive audience, Brazil has been pointed out as the “Country of WhatsApp” and is currently the most promising market for Meta, which also owns Facebook, Instagram, and Messenger.
For Will Cathcart, president of WhatsApp, messaging services for businesses are the next big thing and are among the main sources of revenue for the group, generating $10 billion in annual revenue.
Information Security and Privacy in WhatsApp Conversations
With so many people communicating on the same platform, it is expected that security mechanisms will be created to guarantee the right to free expression and privacy; therefore, encryption is so important for WhatsApp.
In addition to preserving the user during their conversations, the app also prevents the mass dissemination of information anonymously, which inhibits the spread of false information, for example.
Another resource available to the public is the possibility of reporting accounts that are infringing the platform's guidelines. WhatsApp takes care of removing the user and ensures a healthier digital environment.
However, even with these strategies created to reinforce security, when it comes to confidential information exchanged in conversations, it is necessary to enhance vigilance to prevent data leaks and to prevent misconduct and illegal practices.
Zapper: Corporate WhatsApp Monitoring
Today, Brazil exports a pioneering solution in Latin America, for monitoring messages that occur specifically through corporate WhatsApp. It is Zapper, a tool that tracks conversations and identifies suspicious terms contained in the dialogues.
From this identification, an alert is issued to the area manager and the context of the occurrence is investigated, allowing for any immediate corrections.
The proposal is to oversee communication between employees and clients, and among team members, for Compliance purposes, meaning to ensure adherence to company standards, the use of appropriate language, ethical practice, and the transmission of reliable information.
All content resulting from conversations remains strictly confidential and is saved in the cloud, in accordance with the requirements of the General Data Protection Law (LGPD).
WhatsApp Functionality for Small Businesses
In addition to caring for the privacy and security of users, Meta has invested in solutions for micro-entrepreneurs who use the app to communicate with clients and close deals.
In the impossibility of building a proper website, small businesses can now count on substantial support from social networks. The published posts can feature a button that directs clients to a WhatsApp number, optimizing contact and facilitating sales!
When clicking this button, the follower automatically opens the chat page with the company or supplier and can initiate a dialogue, clarify doubts, and close an order.
With this functionality, among others that the app offers for corporations, it is easy to understand the tool's success here, as similar messaging apps in the market do not have the same differentiators.
That is why Zapper strongly recommends using the official WhatsApp for corporate communication, as this is a reliable platform, pioneering in offering security features and optimizing conversations, and is constantly evolving to provide the best experience for users.
Do not trust alternative options for your communication that jeopardize sensitive company information and your clients' personal data. Click here and rely on the expertise of Zapper!
Did you know that Brazilians are world champions in the use of WhatsApp and that we send 4 times more voice messages than users in any other country?
Present in 99% of active smartphones, we occupy the third position in the number of accounts, behind India and Indonesia only.
With such an expressive audience, Brazil has been pointed out as the “Country of WhatsApp” and is currently the most promising market for Meta, which also owns Facebook, Instagram, and Messenger.
For Will Cathcart, president of WhatsApp, messaging services for businesses are the next big thing and are among the main sources of revenue for the group, generating $10 billion in annual revenue.
Information Security and Privacy in WhatsApp Conversations
With so many people communicating on the same platform, it is expected that security mechanisms will be created to guarantee the right to free expression and privacy; therefore, encryption is so important for WhatsApp.
In addition to preserving the user during their conversations, the app also prevents the mass dissemination of information anonymously, which inhibits the spread of false information, for example.
Another resource available to the public is the possibility of reporting accounts that are infringing the platform's guidelines. WhatsApp takes care of removing the user and ensures a healthier digital environment.
However, even with these strategies created to reinforce security, when it comes to confidential information exchanged in conversations, it is necessary to enhance vigilance to prevent data leaks and to prevent misconduct and illegal practices.
Zapper: Corporate WhatsApp Monitoring
Today, Brazil exports a pioneering solution in Latin America, for monitoring messages that occur specifically through corporate WhatsApp. It is Zapper, a tool that tracks conversations and identifies suspicious terms contained in the dialogues.
From this identification, an alert is issued to the area manager and the context of the occurrence is investigated, allowing for any immediate corrections.
The proposal is to oversee communication between employees and clients, and among team members, for Compliance purposes, meaning to ensure adherence to company standards, the use of appropriate language, ethical practice, and the transmission of reliable information.
All content resulting from conversations remains strictly confidential and is saved in the cloud, in accordance with the requirements of the General Data Protection Law (LGPD).
WhatsApp Functionality for Small Businesses
In addition to caring for the privacy and security of users, Meta has invested in solutions for micro-entrepreneurs who use the app to communicate with clients and close deals.
In the impossibility of building a proper website, small businesses can now count on substantial support from social networks. The published posts can feature a button that directs clients to a WhatsApp number, optimizing contact and facilitating sales!
When clicking this button, the follower automatically opens the chat page with the company or supplier and can initiate a dialogue, clarify doubts, and close an order.
With this functionality, among others that the app offers for corporations, it is easy to understand the tool's success here, as similar messaging apps in the market do not have the same differentiators.
That is why Zapper strongly recommends using the official WhatsApp for corporate communication, as this is a reliable platform, pioneering in offering security features and optimizing conversations, and is constantly evolving to provide the best experience for users.
Do not trust alternative options for your communication that jeopardize sensitive company information and your clients' personal data. Click here and rely on the expertise of Zapper!
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
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