The popularization of online shopping and the agility in the service offered by WhatsApp make the digital environment more enticing for purchases, especially at the end of the year, when Black Friday, Christmas, and New Year’s Eve occur.

But while this shopping modality provides convenience on one hand, it also causes disruptions on the other, due to potential data leaks and the application of frauds and scams by hackers via the messaging app.

According to Reclame Aqui, in 2022, 30.1% of victims of cyber crimes provided personal and banking information via WhatsApp and 49.5% transferred money to the scammers.

There is a responsibility on the consumer to preserve personal data, but what is your company doing to make their experience safer in your sales channel?

How can you protect your business against leaks of sensitive information while still ensuring good service? Keeping in mind this need of companies, we list some tips to preserve customer privacy and make it harder for criminals to act.

Six Security Tips for Selling via WhatsApp

Frauds and financial scams are always changing and evolving; therefore, the best way to protect yourself against these practices is through INFORMATION.

1- Educate your audience to only consider contact through the company’s official channels;

2- Reinforce security alerts in site communication, social media, and WhatsApp, so users do not click on suspicious links or share sensitive information, such as passwords, for example;

3- Create two-step verification mechanisms, where the customer receives a service protocol via email;

4- Advise your consumers not to make financial transfers via WhatsApp to any account;

5- Invest in training for your service team and encourage them to highlight security information during conversations with customers;

6- Monitor the company’s WhatsApp service to detect any deviations in conduct during negotiations via the app.

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Message Monitoring Solution

In Brazil, there is a pioneering solution to supervise conversations that occur on corporate WhatsApp: Zapper!

The first platform in Latin America to perform this function monitors the messages exchanged from the company’s official WhatsApp number, allowing for precise tracking of commercial transactions, sending, and receiving files through the channel, and ensuring compliance with the company’s rules by the attendant.

In this way, we help promote a safer environment during buying and selling, both for the company and for the customers.

The use of this tool is simple. Through the registration of suspicious terms, Zapper issues an alert to the manager of this communication each time such a word is mentioned during the dialogue. This way, the professional can check the context of the message and assess the need for any intervention.

This measure protects the organization from potential leaks, the misuse of consumers’ personal data, records service interactions for future clarifications, provides insights to improve service processes, and reassures the customer about the safety of the transaction.

Let’s grow together with the aid of technology and information security. Click here and be our partner to sell more and better!