January 19, 2024
Transparency in the treatment of personal data of clients
It's essential to communicate to the customer what is done with their personal information!
January 19, 2024
Transparency in the treatment of personal data of clients
It's essential to communicate to the customer what is done with their personal information!
January 19, 2024
Transparency in the treatment of personal data of clients
It's essential to communicate to the customer what is done with their personal information!
You go to a restaurant for dinner and are approached by a sales promoter who offers you a chance to participate in a draw for a dream trip. Then, you agree to enter and fill out a coupon with your name, address, identification number, email, and phone number.
Done! You've just handed over your personal data to a "stranger" on a silver platter. But do you know what will be done with this information by the supposed company sponsoring the promotion? Do you know how personal data is processed?
With the enactment of the LGPD (General Data Protection Law), from the moment a consumer entrusts their data to a commercial establishment, a public or private service provider, or even a healthcare institution, all these organizations must process the personal data provided by users.
What is Personal Data Processing?
What is referred to as data processing is any operation performed with the sensitive information of an individual, from collection, use, transmission, storage, to deletion. This includes maintaining email lists, physical files with data of employees and clients, using cookies on sites, and requesting data for registration at the time of purchases.
In possession of private information of third parties, companies must ensure the confidentiality of the same and resort to resources that prevent the leakage of such data. Non-compliance with this requirement imposed by the LGPD results in high fines and legal proceedings against the companies, increasing pressure on information security and preserving customers' privacy.
Clearly and precisely communicating to customers how the processing of personal data is conducted is now a legally guaranteed obligation. When collecting sensitive information from consumers, it is necessary to specify what content will be used by the company, what the purpose of this use is, and how the data will be deleted.
Thus, more than simply registering a customer, with their permission, it is essential that they also agree with what will be done concerning their image and identity. Therefore, a golden rule is to collect written approval or to document the agreement between the parties with legally valid documents.
And how does data processing work in commercial conversations via WhatsApp?
In the age of WhatsApp, where most communication between organizations, employees, and clients takes place through the messaging app, the issue of security is even more important.
Contracts, photos, banking information, credit card numbers circulate on the platform, leaving people vulnerable and at risk of losing their identities or being involved in fraud. For companies, the risk is of facing lawsuits and being condemned to pay hefty compensation.
One way to minimize these risks is through monitoring conversations via corporate WhatsApp, which is done with the Zapper tool, the first in Latin America to assist in the application of the LGPD in business communications via WhatsApp.
The process, however, must begin with notifying all users and customers that the conversations occurring through the company’s number, whether on the corporate cell phone or on the desktop, will be monitored.
By monitoring interactions via the app, the company can register specific terms that indicate possible non-compliance with internal policies and deviations in service conduct and then, a notification is issued and directed to the data processing manager.
With such information in hand, they assess the context and have the possibility of immediate intervention to take the necessary precautions.
All dialogue, as well as the identity of the users, is collected and stored in the cloud, with maximum security, ensuring the inviolability of individual privacy.
It is technology at the service of complying with legislation, ethics, and preserving people's identities! Shall we implement this solution in your business?
Click here and schedule a demonstration now.
You go to a restaurant for dinner and are approached by a sales promoter who offers you a chance to participate in a draw for a dream trip. Then, you agree to enter and fill out a coupon with your name, address, identification number, email, and phone number.
Done! You've just handed over your personal data to a "stranger" on a silver platter. But do you know what will be done with this information by the supposed company sponsoring the promotion? Do you know how personal data is processed?
With the enactment of the LGPD (General Data Protection Law), from the moment a consumer entrusts their data to a commercial establishment, a public or private service provider, or even a healthcare institution, all these organizations must process the personal data provided by users.
What is Personal Data Processing?
What is referred to as data processing is any operation performed with the sensitive information of an individual, from collection, use, transmission, storage, to deletion. This includes maintaining email lists, physical files with data of employees and clients, using cookies on sites, and requesting data for registration at the time of purchases.
In possession of private information of third parties, companies must ensure the confidentiality of the same and resort to resources that prevent the leakage of such data. Non-compliance with this requirement imposed by the LGPD results in high fines and legal proceedings against the companies, increasing pressure on information security and preserving customers' privacy.
Clearly and precisely communicating to customers how the processing of personal data is conducted is now a legally guaranteed obligation. When collecting sensitive information from consumers, it is necessary to specify what content will be used by the company, what the purpose of this use is, and how the data will be deleted.
Thus, more than simply registering a customer, with their permission, it is essential that they also agree with what will be done concerning their image and identity. Therefore, a golden rule is to collect written approval or to document the agreement between the parties with legally valid documents.
And how does data processing work in commercial conversations via WhatsApp?
In the age of WhatsApp, where most communication between organizations, employees, and clients takes place through the messaging app, the issue of security is even more important.
Contracts, photos, banking information, credit card numbers circulate on the platform, leaving people vulnerable and at risk of losing their identities or being involved in fraud. For companies, the risk is of facing lawsuits and being condemned to pay hefty compensation.
One way to minimize these risks is through monitoring conversations via corporate WhatsApp, which is done with the Zapper tool, the first in Latin America to assist in the application of the LGPD in business communications via WhatsApp.
The process, however, must begin with notifying all users and customers that the conversations occurring through the company’s number, whether on the corporate cell phone or on the desktop, will be monitored.
By monitoring interactions via the app, the company can register specific terms that indicate possible non-compliance with internal policies and deviations in service conduct and then, a notification is issued and directed to the data processing manager.
With such information in hand, they assess the context and have the possibility of immediate intervention to take the necessary precautions.
All dialogue, as well as the identity of the users, is collected and stored in the cloud, with maximum security, ensuring the inviolability of individual privacy.
It is technology at the service of complying with legislation, ethics, and preserving people's identities! Shall we implement this solution in your business?
Click here and schedule a demonstration now.
You go to a restaurant for dinner and are approached by a sales promoter who offers you a chance to participate in a draw for a dream trip. Then, you agree to enter and fill out a coupon with your name, address, identification number, email, and phone number.
Done! You've just handed over your personal data to a "stranger" on a silver platter. But do you know what will be done with this information by the supposed company sponsoring the promotion? Do you know how personal data is processed?
With the enactment of the LGPD (General Data Protection Law), from the moment a consumer entrusts their data to a commercial establishment, a public or private service provider, or even a healthcare institution, all these organizations must process the personal data provided by users.
What is Personal Data Processing?
What is referred to as data processing is any operation performed with the sensitive information of an individual, from collection, use, transmission, storage, to deletion. This includes maintaining email lists, physical files with data of employees and clients, using cookies on sites, and requesting data for registration at the time of purchases.
In possession of private information of third parties, companies must ensure the confidentiality of the same and resort to resources that prevent the leakage of such data. Non-compliance with this requirement imposed by the LGPD results in high fines and legal proceedings against the companies, increasing pressure on information security and preserving customers' privacy.
Clearly and precisely communicating to customers how the processing of personal data is conducted is now a legally guaranteed obligation. When collecting sensitive information from consumers, it is necessary to specify what content will be used by the company, what the purpose of this use is, and how the data will be deleted.
Thus, more than simply registering a customer, with their permission, it is essential that they also agree with what will be done concerning their image and identity. Therefore, a golden rule is to collect written approval or to document the agreement between the parties with legally valid documents.
And how does data processing work in commercial conversations via WhatsApp?
In the age of WhatsApp, where most communication between organizations, employees, and clients takes place through the messaging app, the issue of security is even more important.
Contracts, photos, banking information, credit card numbers circulate on the platform, leaving people vulnerable and at risk of losing their identities or being involved in fraud. For companies, the risk is of facing lawsuits and being condemned to pay hefty compensation.
One way to minimize these risks is through monitoring conversations via corporate WhatsApp, which is done with the Zapper tool, the first in Latin America to assist in the application of the LGPD in business communications via WhatsApp.
The process, however, must begin with notifying all users and customers that the conversations occurring through the company’s number, whether on the corporate cell phone or on the desktop, will be monitored.
By monitoring interactions via the app, the company can register specific terms that indicate possible non-compliance with internal policies and deviations in service conduct and then, a notification is issued and directed to the data processing manager.
With such information in hand, they assess the context and have the possibility of immediate intervention to take the necessary precautions.
All dialogue, as well as the identity of the users, is collected and stored in the cloud, with maximum security, ensuring the inviolability of individual privacy.
It is technology at the service of complying with legislation, ethics, and preserving people's identities! Shall we implement this solution in your business?
Click here and schedule a demonstration now.
You go to a restaurant for dinner and are approached by a sales promoter who offers you a chance to participate in a draw for a dream trip. Then, you agree to enter and fill out a coupon with your name, address, identification number, email, and phone number.
Done! You've just handed over your personal data to a "stranger" on a silver platter. But do you know what will be done with this information by the supposed company sponsoring the promotion? Do you know how personal data is processed?
With the enactment of the LGPD (General Data Protection Law), from the moment a consumer entrusts their data to a commercial establishment, a public or private service provider, or even a healthcare institution, all these organizations must process the personal data provided by users.
What is Personal Data Processing?
What is referred to as data processing is any operation performed with the sensitive information of an individual, from collection, use, transmission, storage, to deletion. This includes maintaining email lists, physical files with data of employees and clients, using cookies on sites, and requesting data for registration at the time of purchases.
In possession of private information of third parties, companies must ensure the confidentiality of the same and resort to resources that prevent the leakage of such data. Non-compliance with this requirement imposed by the LGPD results in high fines and legal proceedings against the companies, increasing pressure on information security and preserving customers' privacy.
Clearly and precisely communicating to customers how the processing of personal data is conducted is now a legally guaranteed obligation. When collecting sensitive information from consumers, it is necessary to specify what content will be used by the company, what the purpose of this use is, and how the data will be deleted.
Thus, more than simply registering a customer, with their permission, it is essential that they also agree with what will be done concerning their image and identity. Therefore, a golden rule is to collect written approval or to document the agreement between the parties with legally valid documents.
And how does data processing work in commercial conversations via WhatsApp?
In the age of WhatsApp, where most communication between organizations, employees, and clients takes place through the messaging app, the issue of security is even more important.
Contracts, photos, banking information, credit card numbers circulate on the platform, leaving people vulnerable and at risk of losing their identities or being involved in fraud. For companies, the risk is of facing lawsuits and being condemned to pay hefty compensation.
One way to minimize these risks is through monitoring conversations via corporate WhatsApp, which is done with the Zapper tool, the first in Latin America to assist in the application of the LGPD in business communications via WhatsApp.
The process, however, must begin with notifying all users and customers that the conversations occurring through the company’s number, whether on the corporate cell phone or on the desktop, will be monitored.
By monitoring interactions via the app, the company can register specific terms that indicate possible non-compliance with internal policies and deviations in service conduct and then, a notification is issued and directed to the data processing manager.
With such information in hand, they assess the context and have the possibility of immediate intervention to take the necessary precautions.
All dialogue, as well as the identity of the users, is collected and stored in the cloud, with maximum security, ensuring the inviolability of individual privacy.
It is technology at the service of complying with legislation, ethics, and preserving people's identities! Shall we implement this solution in your business?
Click here and schedule a demonstration now.
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Share:
Share:
Share:
Share:
