July 25, 2024
Use of WhatsApp in the pharmaceutical industry
App rules and innovations for corporate use.
July 25, 2024
Use of WhatsApp in the pharmaceutical industry
App rules and innovations for corporate use.
July 25, 2024
Use of WhatsApp in the pharmaceutical industry
App rules and innovations for corporate use.
That Brazil is in second place in the ranking of WhatsApp usage, you already know, right? That the app is capable of increasing commercial performance and strengthening relationships with customers, you must have noticed as well.
Now, did you know that there are rules for using the messenger in some market segments? Yes! And this happens in the pharmaceutical industry, which was subject to sanctions due to the policy for using WhatsApp, resulting in a mass blocking of more than 500 pharmacy accounts in 2019, in Brazil.
This is explained because Meta initially established some premises in WhatsApp Business that include the commercialization of recreational drugs and those subject to medical prescription. Pharmacies could not sell these items through the app, subject to the company's intervention in their activities.
However, in October 2022, there was an update regarding this usage policy, as the Meta Group also recognized that pharmacies sell supplements, personal care items, and convenience products, which resulted in a relaxation for these establishments.
WhatsApp Usage Policies for Pharmaceuticals and Pharmacies
From the revision of the rules, Meta included in the usage policy, besides pharmacies, pharmaceutical manufacturers, medical device manufacturers, and body enhancement and modification clinics.
As a result, all these businesses can commercially use the API version and WhatsApp Business to sell services, update delivery statuses of purchases, schedule appointments, clarify doubts to doctors and consumers, but they cannot sell the products that were previously prohibited.
Still according to WhatsApp, only items related to perfumery, convenience, food, and personal care are authorized for sale, as well as guidance about them. Assistance on matters involving medications continues to be discouraged.
It is worth clarifying that these are the recommendations of the Meta Group; therefore, they do not override national laws. In any case, there are many functionalities of WhatsApp that can be explored in the pharmaceutical sector. It is possible to utilize the platform for:
Customer satisfaction surveys – helps in evaluating the purchasing journey and the performance of marketing campaigns;
Provision of public health content as a service to society;
Promotion of catalogs and brochures with launches and promotions of permitted products;
Promotion of other communication channels, such as websites and social media;
Sending reminders about appointments.
Read also: Corporate WhatsApp: what it is and how to use it?
How to better utilize the data collected from interactions with clients on WhatsApp?
With so much information circulating through the app, coming directly from consumers, it would be a true waste not to extract business intelligence from conversations with customers. From a dialogue between the public and customer service can come that precious insight necessary for a change of strategy that will bring better results.
The most effective way to do this is by monitoring conversations through the company's WhatsApp, work carried out by Zapper, the first solution in Latin America to supervise communication via the app, which also processes the collected data and generates analytical reports.
Thanks to Artificial Intelligence and machine learning resources, Zapper detects, through keywords, the most relevant conversations, according to the manager’s strategy. Thus, it is possible to check for misconduct, violations, non-compliance with laws and organizational policies for compliance purposes, as well as customer suggestions, frequent questions, complaints, and appropriate language by the marketing department, for example.
Once saved, the conversations are stored in the cloud, with exclusive access and maximum security, as required by the General Data Protection Law. In the case of an analysis of interactions, the platform generates qualitative reports on peak access times of customer service, reactions to a particular campaign, most used words by consumers, among others.
Major players in the pharmaceutical industry adopting WhatsApp, both in relationships with suppliers and employees, as well as in customer relations, already use Zapper's monitoring, such as Eurofarma, GSK, and Servier.
Do you work in a pharmaceutical corporation and wish to professionalize the use of WhatsApp within your team? Do you need communication solutions that ensure legal compliance and alignment with company guidelines? Are you concerned about the leakage of sensitive customer data? We have solutions specifically designed for these challenges in the sector. Count on Zapper's expertise!
Click here to schedule a demonstration of the tool right now.
That Brazil is in second place in the ranking of WhatsApp usage, you already know, right? That the app is capable of increasing commercial performance and strengthening relationships with customers, you must have noticed as well.
Now, did you know that there are rules for using the messenger in some market segments? Yes! And this happens in the pharmaceutical industry, which was subject to sanctions due to the policy for using WhatsApp, resulting in a mass blocking of more than 500 pharmacy accounts in 2019, in Brazil.
This is explained because Meta initially established some premises in WhatsApp Business that include the commercialization of recreational drugs and those subject to medical prescription. Pharmacies could not sell these items through the app, subject to the company's intervention in their activities.
However, in October 2022, there was an update regarding this usage policy, as the Meta Group also recognized that pharmacies sell supplements, personal care items, and convenience products, which resulted in a relaxation for these establishments.
WhatsApp Usage Policies for Pharmaceuticals and Pharmacies
From the revision of the rules, Meta included in the usage policy, besides pharmacies, pharmaceutical manufacturers, medical device manufacturers, and body enhancement and modification clinics.
As a result, all these businesses can commercially use the API version and WhatsApp Business to sell services, update delivery statuses of purchases, schedule appointments, clarify doubts to doctors and consumers, but they cannot sell the products that were previously prohibited.
Still according to WhatsApp, only items related to perfumery, convenience, food, and personal care are authorized for sale, as well as guidance about them. Assistance on matters involving medications continues to be discouraged.
It is worth clarifying that these are the recommendations of the Meta Group; therefore, they do not override national laws. In any case, there are many functionalities of WhatsApp that can be explored in the pharmaceutical sector. It is possible to utilize the platform for:
Customer satisfaction surveys – helps in evaluating the purchasing journey and the performance of marketing campaigns;
Provision of public health content as a service to society;
Promotion of catalogs and brochures with launches and promotions of permitted products;
Promotion of other communication channels, such as websites and social media;
Sending reminders about appointments.
Read also: Corporate WhatsApp: what it is and how to use it?
How to better utilize the data collected from interactions with clients on WhatsApp?
With so much information circulating through the app, coming directly from consumers, it would be a true waste not to extract business intelligence from conversations with customers. From a dialogue between the public and customer service can come that precious insight necessary for a change of strategy that will bring better results.
The most effective way to do this is by monitoring conversations through the company's WhatsApp, work carried out by Zapper, the first solution in Latin America to supervise communication via the app, which also processes the collected data and generates analytical reports.
Thanks to Artificial Intelligence and machine learning resources, Zapper detects, through keywords, the most relevant conversations, according to the manager’s strategy. Thus, it is possible to check for misconduct, violations, non-compliance with laws and organizational policies for compliance purposes, as well as customer suggestions, frequent questions, complaints, and appropriate language by the marketing department, for example.
Once saved, the conversations are stored in the cloud, with exclusive access and maximum security, as required by the General Data Protection Law. In the case of an analysis of interactions, the platform generates qualitative reports on peak access times of customer service, reactions to a particular campaign, most used words by consumers, among others.
Major players in the pharmaceutical industry adopting WhatsApp, both in relationships with suppliers and employees, as well as in customer relations, already use Zapper's monitoring, such as Eurofarma, GSK, and Servier.
Do you work in a pharmaceutical corporation and wish to professionalize the use of WhatsApp within your team? Do you need communication solutions that ensure legal compliance and alignment with company guidelines? Are you concerned about the leakage of sensitive customer data? We have solutions specifically designed for these challenges in the sector. Count on Zapper's expertise!
Click here to schedule a demonstration of the tool right now.
That Brazil is in second place in the ranking of WhatsApp usage, you already know, right? That the app is capable of increasing commercial performance and strengthening relationships with customers, you must have noticed as well.
Now, did you know that there are rules for using the messenger in some market segments? Yes! And this happens in the pharmaceutical industry, which was subject to sanctions due to the policy for using WhatsApp, resulting in a mass blocking of more than 500 pharmacy accounts in 2019, in Brazil.
This is explained because Meta initially established some premises in WhatsApp Business that include the commercialization of recreational drugs and those subject to medical prescription. Pharmacies could not sell these items through the app, subject to the company's intervention in their activities.
However, in October 2022, there was an update regarding this usage policy, as the Meta Group also recognized that pharmacies sell supplements, personal care items, and convenience products, which resulted in a relaxation for these establishments.
WhatsApp Usage Policies for Pharmaceuticals and Pharmacies
From the revision of the rules, Meta included in the usage policy, besides pharmacies, pharmaceutical manufacturers, medical device manufacturers, and body enhancement and modification clinics.
As a result, all these businesses can commercially use the API version and WhatsApp Business to sell services, update delivery statuses of purchases, schedule appointments, clarify doubts to doctors and consumers, but they cannot sell the products that were previously prohibited.
Still according to WhatsApp, only items related to perfumery, convenience, food, and personal care are authorized for sale, as well as guidance about them. Assistance on matters involving medications continues to be discouraged.
It is worth clarifying that these are the recommendations of the Meta Group; therefore, they do not override national laws. In any case, there are many functionalities of WhatsApp that can be explored in the pharmaceutical sector. It is possible to utilize the platform for:
Customer satisfaction surveys – helps in evaluating the purchasing journey and the performance of marketing campaigns;
Provision of public health content as a service to society;
Promotion of catalogs and brochures with launches and promotions of permitted products;
Promotion of other communication channels, such as websites and social media;
Sending reminders about appointments.
Read also: Corporate WhatsApp: what it is and how to use it?
How to better utilize the data collected from interactions with clients on WhatsApp?
With so much information circulating through the app, coming directly from consumers, it would be a true waste not to extract business intelligence from conversations with customers. From a dialogue between the public and customer service can come that precious insight necessary for a change of strategy that will bring better results.
The most effective way to do this is by monitoring conversations through the company's WhatsApp, work carried out by Zapper, the first solution in Latin America to supervise communication via the app, which also processes the collected data and generates analytical reports.
Thanks to Artificial Intelligence and machine learning resources, Zapper detects, through keywords, the most relevant conversations, according to the manager’s strategy. Thus, it is possible to check for misconduct, violations, non-compliance with laws and organizational policies for compliance purposes, as well as customer suggestions, frequent questions, complaints, and appropriate language by the marketing department, for example.
Once saved, the conversations are stored in the cloud, with exclusive access and maximum security, as required by the General Data Protection Law. In the case of an analysis of interactions, the platform generates qualitative reports on peak access times of customer service, reactions to a particular campaign, most used words by consumers, among others.
Major players in the pharmaceutical industry adopting WhatsApp, both in relationships with suppliers and employees, as well as in customer relations, already use Zapper's monitoring, such as Eurofarma, GSK, and Servier.
Do you work in a pharmaceutical corporation and wish to professionalize the use of WhatsApp within your team? Do you need communication solutions that ensure legal compliance and alignment with company guidelines? Are you concerned about the leakage of sensitive customer data? We have solutions specifically designed for these challenges in the sector. Count on Zapper's expertise!
Click here to schedule a demonstration of the tool right now.
That Brazil is in second place in the ranking of WhatsApp usage, you already know, right? That the app is capable of increasing commercial performance and strengthening relationships with customers, you must have noticed as well.
Now, did you know that there are rules for using the messenger in some market segments? Yes! And this happens in the pharmaceutical industry, which was subject to sanctions due to the policy for using WhatsApp, resulting in a mass blocking of more than 500 pharmacy accounts in 2019, in Brazil.
This is explained because Meta initially established some premises in WhatsApp Business that include the commercialization of recreational drugs and those subject to medical prescription. Pharmacies could not sell these items through the app, subject to the company's intervention in their activities.
However, in October 2022, there was an update regarding this usage policy, as the Meta Group also recognized that pharmacies sell supplements, personal care items, and convenience products, which resulted in a relaxation for these establishments.
WhatsApp Usage Policies for Pharmaceuticals and Pharmacies
From the revision of the rules, Meta included in the usage policy, besides pharmacies, pharmaceutical manufacturers, medical device manufacturers, and body enhancement and modification clinics.
As a result, all these businesses can commercially use the API version and WhatsApp Business to sell services, update delivery statuses of purchases, schedule appointments, clarify doubts to doctors and consumers, but they cannot sell the products that were previously prohibited.
Still according to WhatsApp, only items related to perfumery, convenience, food, and personal care are authorized for sale, as well as guidance about them. Assistance on matters involving medications continues to be discouraged.
It is worth clarifying that these are the recommendations of the Meta Group; therefore, they do not override national laws. In any case, there are many functionalities of WhatsApp that can be explored in the pharmaceutical sector. It is possible to utilize the platform for:
Customer satisfaction surveys – helps in evaluating the purchasing journey and the performance of marketing campaigns;
Provision of public health content as a service to society;
Promotion of catalogs and brochures with launches and promotions of permitted products;
Promotion of other communication channels, such as websites and social media;
Sending reminders about appointments.
Read also: Corporate WhatsApp: what it is and how to use it?
How to better utilize the data collected from interactions with clients on WhatsApp?
With so much information circulating through the app, coming directly from consumers, it would be a true waste not to extract business intelligence from conversations with customers. From a dialogue between the public and customer service can come that precious insight necessary for a change of strategy that will bring better results.
The most effective way to do this is by monitoring conversations through the company's WhatsApp, work carried out by Zapper, the first solution in Latin America to supervise communication via the app, which also processes the collected data and generates analytical reports.
Thanks to Artificial Intelligence and machine learning resources, Zapper detects, through keywords, the most relevant conversations, according to the manager’s strategy. Thus, it is possible to check for misconduct, violations, non-compliance with laws and organizational policies for compliance purposes, as well as customer suggestions, frequent questions, complaints, and appropriate language by the marketing department, for example.
Once saved, the conversations are stored in the cloud, with exclusive access and maximum security, as required by the General Data Protection Law. In the case of an analysis of interactions, the platform generates qualitative reports on peak access times of customer service, reactions to a particular campaign, most used words by consumers, among others.
Major players in the pharmaceutical industry adopting WhatsApp, both in relationships with suppliers and employees, as well as in customer relations, already use Zapper's monitoring, such as Eurofarma, GSK, and Servier.
Do you work in a pharmaceutical corporation and wish to professionalize the use of WhatsApp within your team? Do you need communication solutions that ensure legal compliance and alignment with company guidelines? Are you concerned about the leakage of sensitive customer data? We have solutions specifically designed for these challenges in the sector. Count on Zapper's expertise!
Click here to schedule a demonstration of the tool right now.
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Share:
Share:
Share:
Share:
