Black Friday already has a set date to happen here: November 24th! Those who are betting on this season to boost their business are now in the final stretch of preparations. 

However, to adhere to this movement, it is necessary to have commercial and logistical planning and good communication strategies, especially in customer service via WhatsApp, since this channel has become the favorite for consumers when acquiring products.

But it's not enough to just choose a WhatsApp number to serve the public and wait for incredible results. Implementing this feature as a sales platform requires prior work to raise awareness about the company's policies among the users of this channel.

5 Strategies to Increase Sales via WhatsApp on Black Friday

To do this, we created a step-by-step guide to indicate the path to be followed in this process, just in time to seize the opportunity of Black Friday, one of the most important dates for retail:

1. Install a button on your website or online store that directs users to the corporate WhatsApp. This speeds up service and also allows for the collection of customer information;

2. Keep the WhatsApp product catalog always up to date;

3. Train your team to interact with consumers. Encourage them to use a respectful approach, in a more professional language, and to ensure that contacts only happen during business hours; 

4. Use ready-made templates to standardize and speed up service; 

5. Surveys with consumers indicate that they prefer personalized service from a real person!

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Yes, WhatsApp is here to stay!

Just to give you an idea of the platform's importance for commerce, a survey conducted by Opinion Box in May revealed that 77% of consumers use WhatsApp to ask questions, while 69% turn to the app for support.

Monitoring and managing the exchange of messages between the company and customers has become a key point in business, requiring tools that track dialogues and help maintain assertive communication, identifying any occurrences of misconduct and providing insights to improve the approach during service.

Imagine your company's representative, your business card alongside the consumer, falling short in the dialogue during a negotiation. How to reverse this?

Or still, imagine your attendant failing to consider an important comment from the customer about your product... have you thought about how this information could make all the difference in crafting your  strategy and sales results? 

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How to Monitor the Services Provided by the Team on WhatsApp?

There is already a solution in the market that performs this monitoring and alerts managers about possible infractions during conversations via WhatsApp, allowing for the correction of occurrences, modification of strategies, and even archiving of dialogues. 

Zapper is a platform that formalizes communication between the company and the public through full-time supervision of corporate WhatsApp used by the service team.

During the monitoring of conversations, it is possible to identify sensitive points in messages and immediately alert the manager, allowing for greater control over the information transmitted and preventing data leaks and legal issues.

The solution also analyzes data and generates accurate reports on the number of services provided, peak access hours, marketing campaigns that received the best reception, most requested products and services, among others.

All this information is stored in the cloud, in accordance with the General Data Protection Law, thus ensuring privacy and confidentiality for the organization, employees, and customers.

Prepare for the most important retail season and invest NOW in solutions that help you professionalize your business, in accordance with ethics, integrity, and good practices. Zapper is here for that!!!

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