You may have even started communicating with customers through the traditional WhatsApp, but if you need to invest in building relationships with the public to boost your business, you must have realized that the personal use version of the app is not the most suitable for commercial purposes, right?

The tool aimed at corporate use is WhatsApp Business, a version created with specific tools to assist businesses in promoting their products, speeding up consumer service, clarifying doubts, and providing support.

Knowing the professional features of this platform and how to use them makes all the difference, and that's why we’ve listed the resources for you!

Exclusive resources for corporate accounts

WhatsApp Business is not just about chat. When it comes to customer relationship and sales through the platform, there are several features that optimize commercial performance:

• Product catalog creation;

• Creation of labels to separate conversations by topic or type of customer, for example, facilitating the search for conversations and quickly resolving any issues;

• Configuration of automated messages to expedite customer service;

• Configuration of frequently asked questions, so you don’t have to type the same information for similar questions constantly;

• Access to statistics related to messages sent and received, delivered and read.

Through the company profile, it is also possible to include institutional data, such as website, address, service hours, which adds more credibility and professionalism to the audience.

Structuring service through WhatsApp Business is the first step to serving more and better; however, the strategy is only complete with the monitoring of interactions with customers.

How to monitor services via WhatsApp Business?

With WhatsApp Business, the corporation can also choose to monitor conversations with customers, preventing misconduct by the team, non-compliance with company policies, and the incorrect dissemination of information.

This strategy can be implemented thanks to Zapper, a Brazilian tool that tracks conversations between the company and customers through WhatsApp Business and identifies terms that require attention from managers for eventual correction.

From a notification generated by the platform, the person responsible for reviewing the dialogues assesses the context and can take appropriate actions as needed. All collected content is stored in the cloud, respecting the identity of those involved and protecting the company from potential data leaks.

With so many possibilities to improve interaction with customers, WhatsApp Business brings great advantages to organizations. The platform is a potential sales channel that offers speed in service, greater convenience, and practicality for consumers and provides information about the audience's consumption behavior.

Learning to use the messaging app and exploring all its benefits places the company ahead in the public's preference. Zapper can help in this regard!

Click here and find out how Zapper can help you boost your sales!