May 7, 2025
Web Summit Rio 2025 from Zapper's perspective
What our leaders observed at the largest technology event in the world.
May 7, 2025
Web Summit Rio 2025 from Zapper's perspective
What our leaders observed at the largest technology event in the world.
May 7, 2025
Web Summit Rio 2025 from Zapper's perspective
What our leaders observed at the largest technology event in the world.
In the last week of April, Rio de Janeiro was the stage for innovation and technology as it hosted the 3rd edition of Web Summit Rio, the largest event in the world in the segment that brings together major players in the market, startups, and professionals to learn about the latest in tech, AI, growth, and performance.
Zapper, for the second time at the event, brought all its expertise in communication governance on WhatsApp and additionally delivered a bonus to the audience: 'Zapper Pulse', the new solution of the platform that uses artificial intelligence to analyze the context and sentiment of conversations conducted in the messaging app.
During the three days of the event, Zapper kept its radar on the news, made important exchanges with other startups, presented the groundbreaking functionality to the audience, and discussed with professionals the challenges of communication via WhatsApp.
The result of this entire interaction will be revealed now, in this post, which brings the views of CEO Fred Groth, our Head of Development, Otto Gomes, and Head of Marketing, Felipe Cardozo.
The consolidation of Zapper as a reference in conversation intelligence via WhatsApp
Positioned in the market as a pioneering company in the development of a corporate WhatsApp monitoring platform, Zapper is expanding its portfolio of solutions with the launch of a tool focused on performance.
“Web Summit has cemented Zapper in the technology market! In comparison with the 2024 event we noticed a greater engagement with the public and an increase in interest from companies in our solutions. Pulse is attracting the attention of managers because it truly boosts results, especially benefiting the customer service, sales, and support departments,” comments Felipe Cardozo, Head of Marketing at Zapper.
The use of artificial intelligence in products and services was the common point among the launches presented, but the big discussion at the moment is about the role that AI plays in the solutions.
“Participating in Web Summit Rio for the first time was undoubtedly one of the most remarkable experiences of my journey with Zapper. For the company, this was its second participation in the event - and being present again on one of the world's largest innovation stages reinforces how we are on a solid and relevant path. What impressed me the most was the absurd number of companies showcasing their solutions, and the almost unanimous presence of artificial intelligence as a protagonist. Almost every booth had some application of AI, whether in the core of the product or as a competitive differentiator. This highlights the new moment we are living: AI is no longer the future, it is the present, and it is shaping how companies operate and make decisions,” states Felipe Machado, Head of Sales at Zapper.
This year's edition also allowed Zapper's team to closely observe how the market is moving, identify emerging trends, and validate, in practice, that we are on the right track by uniting governance, intelligence, and performance in our solutions.
“Zapper spent years analyzing the market's pain points regarding monitoring conversations via WhatsApp and studying a way to apply artificial intelligence in this process to transform dialogues through the app into strategies for clients. We didn't want to adopt AI just because corporations are adopting it, but to use this technology with purpose,” reveals Frederico Groth, CEO of Zapper.
“We observe two collision paths in the market: companies that treat AI as a driver of business efficiency and intelligence; and companies that make AI their core business without a value proposition. Zapper falls into the first case, as it uses existing language, classification, and generation models to enhance proprietary data… Something hard to replicate,” celebrates the Head of Product Development, Otto Gomes.
Regarding Zapper's new solution, Pulse arrives in the market at the perfect timing. We have never produced so much conversational data as we do today, and in this scenario, the need to integrate AI to analyze this content becomes evident.
But after all, what is Pulse?
When it comes to the relationship between companies and customers, it is known that today the main communication channel is WhatsApp. It is estimated that the percentage of companies that have adopted the app to interact with consumers reaches 95%, and of that total, 67% corresponds to the commerce and services sectors.
With so much information available to companies, exercising governance over this communication is essential, and qualifying interactions becomes the competitive differential.
“Pulse is an accelerator of organizational learning that directly impacts revenue, as it converts messages into tactical decisions. The alignment between the existing pain in the market and our value proposition raised our expectations for the coming months, especially regarding the reach of enterprise accounts,” reveals Otto.
Any organization that relies on relationships at scale can reap the benefits of sentiment and intent analysis of conversations via WhatsApp, through Pulse. Operations benefit from ensuring SLAs and detecting bottlenecks that would normally remain hidden in thousands of messages.
Marketing and sales gain an unprecedented lens on customer objections, purchase triggers, and brand perception, allowing for the creation of more accurate campaigns. The compliance department gains an ally in these automatic analyses of sentiment and content, monitoring adherence to the company's internal policies and sector regulations.
“Although the UX focus is currently on managers and analysts, we want to democratize access to insights. Have you ever thought about a salesperson adjusting their pitch in real time or a product team prioritizing features based on spontaneous feedback? We are working to make this a reality,” adds Otto.
The future of Pulse
During Web Summit, Pulse was presented in a practical manner, live, in real conversations, allowing the audience a total view of how this tool operates. The audience's excitement during this process was palpable.
“The launch of Zapper Pulse came at the right time. The new functionality was extremely well received, both by those who already knew Zapper and by new visitors who identified with our proposal to transform conversations data in the corporate WhatsApp into actionable insights for compliance and decision-making. More than connections and new business, we returned from Web Summit with even greater clarity about our role in the market: to be a protagonist in building a more intelligent, safe, and data-driven corporate environment. And seeing this alignment with what was discussed in the lectures, such as the evolution of AI, digital responsibility, and the appreciation of the data culture, only reinforces that we are on the right track. It was inspiring. And, above all, it gave us even more energy to continue transforming how companies handle their corporate communication,” points out Felipe Machado.
“Pulse summarized the conversations in front of the visitors, applied scores to the service and even provided a risk analysis during the interaction, which impressed those present. With the tool, it is possible to have a deeper view of the operation, and the interactions via WhatsApp are no longer a mystery for managers,” comments Groth.
“The reception of Zapper's new solution motivated meetings during the event, facilitated contacts with large organizations, and signals an excellent moment for the company very soon. We expect to close contracts with at least 50% of the leads who attended our booth,” celebrates the CEO.
Those who continue with us here will know everything firsthand! We will have news!
Click here to schedule a demonstration of the tool.
In the last week of April, Rio de Janeiro was the stage for innovation and technology as it hosted the 3rd edition of Web Summit Rio, the largest event in the world in the segment that brings together major players in the market, startups, and professionals to learn about the latest in tech, AI, growth, and performance.
Zapper, for the second time at the event, brought all its expertise in communication governance on WhatsApp and additionally delivered a bonus to the audience: 'Zapper Pulse', the new solution of the platform that uses artificial intelligence to analyze the context and sentiment of conversations conducted in the messaging app.
During the three days of the event, Zapper kept its radar on the news, made important exchanges with other startups, presented the groundbreaking functionality to the audience, and discussed with professionals the challenges of communication via WhatsApp.
The result of this entire interaction will be revealed now, in this post, which brings the views of CEO Fred Groth, our Head of Development, Otto Gomes, and Head of Marketing, Felipe Cardozo.
The consolidation of Zapper as a reference in conversation intelligence via WhatsApp
Positioned in the market as a pioneering company in the development of a corporate WhatsApp monitoring platform, Zapper is expanding its portfolio of solutions with the launch of a tool focused on performance.
“Web Summit has cemented Zapper in the technology market! In comparison with the 2024 event we noticed a greater engagement with the public and an increase in interest from companies in our solutions. Pulse is attracting the attention of managers because it truly boosts results, especially benefiting the customer service, sales, and support departments,” comments Felipe Cardozo, Head of Marketing at Zapper.
The use of artificial intelligence in products and services was the common point among the launches presented, but the big discussion at the moment is about the role that AI plays in the solutions.
“Participating in Web Summit Rio for the first time was undoubtedly one of the most remarkable experiences of my journey with Zapper. For the company, this was its second participation in the event - and being present again on one of the world's largest innovation stages reinforces how we are on a solid and relevant path. What impressed me the most was the absurd number of companies showcasing their solutions, and the almost unanimous presence of artificial intelligence as a protagonist. Almost every booth had some application of AI, whether in the core of the product or as a competitive differentiator. This highlights the new moment we are living: AI is no longer the future, it is the present, and it is shaping how companies operate and make decisions,” states Felipe Machado, Head of Sales at Zapper.
This year's edition also allowed Zapper's team to closely observe how the market is moving, identify emerging trends, and validate, in practice, that we are on the right track by uniting governance, intelligence, and performance in our solutions.
“Zapper spent years analyzing the market's pain points regarding monitoring conversations via WhatsApp and studying a way to apply artificial intelligence in this process to transform dialogues through the app into strategies for clients. We didn't want to adopt AI just because corporations are adopting it, but to use this technology with purpose,” reveals Frederico Groth, CEO of Zapper.
“We observe two collision paths in the market: companies that treat AI as a driver of business efficiency and intelligence; and companies that make AI their core business without a value proposition. Zapper falls into the first case, as it uses existing language, classification, and generation models to enhance proprietary data… Something hard to replicate,” celebrates the Head of Product Development, Otto Gomes.
Regarding Zapper's new solution, Pulse arrives in the market at the perfect timing. We have never produced so much conversational data as we do today, and in this scenario, the need to integrate AI to analyze this content becomes evident.
But after all, what is Pulse?
When it comes to the relationship between companies and customers, it is known that today the main communication channel is WhatsApp. It is estimated that the percentage of companies that have adopted the app to interact with consumers reaches 95%, and of that total, 67% corresponds to the commerce and services sectors.
With so much information available to companies, exercising governance over this communication is essential, and qualifying interactions becomes the competitive differential.
“Pulse is an accelerator of organizational learning that directly impacts revenue, as it converts messages into tactical decisions. The alignment between the existing pain in the market and our value proposition raised our expectations for the coming months, especially regarding the reach of enterprise accounts,” reveals Otto.
Any organization that relies on relationships at scale can reap the benefits of sentiment and intent analysis of conversations via WhatsApp, through Pulse. Operations benefit from ensuring SLAs and detecting bottlenecks that would normally remain hidden in thousands of messages.
Marketing and sales gain an unprecedented lens on customer objections, purchase triggers, and brand perception, allowing for the creation of more accurate campaigns. The compliance department gains an ally in these automatic analyses of sentiment and content, monitoring adherence to the company's internal policies and sector regulations.
“Although the UX focus is currently on managers and analysts, we want to democratize access to insights. Have you ever thought about a salesperson adjusting their pitch in real time or a product team prioritizing features based on spontaneous feedback? We are working to make this a reality,” adds Otto.
The future of Pulse
During Web Summit, Pulse was presented in a practical manner, live, in real conversations, allowing the audience a total view of how this tool operates. The audience's excitement during this process was palpable.
“The launch of Zapper Pulse came at the right time. The new functionality was extremely well received, both by those who already knew Zapper and by new visitors who identified with our proposal to transform conversations data in the corporate WhatsApp into actionable insights for compliance and decision-making. More than connections and new business, we returned from Web Summit with even greater clarity about our role in the market: to be a protagonist in building a more intelligent, safe, and data-driven corporate environment. And seeing this alignment with what was discussed in the lectures, such as the evolution of AI, digital responsibility, and the appreciation of the data culture, only reinforces that we are on the right track. It was inspiring. And, above all, it gave us even more energy to continue transforming how companies handle their corporate communication,” points out Felipe Machado.
“Pulse summarized the conversations in front of the visitors, applied scores to the service and even provided a risk analysis during the interaction, which impressed those present. With the tool, it is possible to have a deeper view of the operation, and the interactions via WhatsApp are no longer a mystery for managers,” comments Groth.
“The reception of Zapper's new solution motivated meetings during the event, facilitated contacts with large organizations, and signals an excellent moment for the company very soon. We expect to close contracts with at least 50% of the leads who attended our booth,” celebrates the CEO.
Those who continue with us here will know everything firsthand! We will have news!
Click here to schedule a demonstration of the tool.
In the last week of April, Rio de Janeiro was the stage for innovation and technology as it hosted the 3rd edition of Web Summit Rio, the largest event in the world in the segment that brings together major players in the market, startups, and professionals to learn about the latest in tech, AI, growth, and performance.
Zapper, for the second time at the event, brought all its expertise in communication governance on WhatsApp and additionally delivered a bonus to the audience: 'Zapper Pulse', the new solution of the platform that uses artificial intelligence to analyze the context and sentiment of conversations conducted in the messaging app.
During the three days of the event, Zapper kept its radar on the news, made important exchanges with other startups, presented the groundbreaking functionality to the audience, and discussed with professionals the challenges of communication via WhatsApp.
The result of this entire interaction will be revealed now, in this post, which brings the views of CEO Fred Groth, our Head of Development, Otto Gomes, and Head of Marketing, Felipe Cardozo.
The consolidation of Zapper as a reference in conversation intelligence via WhatsApp
Positioned in the market as a pioneering company in the development of a corporate WhatsApp monitoring platform, Zapper is expanding its portfolio of solutions with the launch of a tool focused on performance.
“Web Summit has cemented Zapper in the technology market! In comparison with the 2024 event we noticed a greater engagement with the public and an increase in interest from companies in our solutions. Pulse is attracting the attention of managers because it truly boosts results, especially benefiting the customer service, sales, and support departments,” comments Felipe Cardozo, Head of Marketing at Zapper.
The use of artificial intelligence in products and services was the common point among the launches presented, but the big discussion at the moment is about the role that AI plays in the solutions.
“Participating in Web Summit Rio for the first time was undoubtedly one of the most remarkable experiences of my journey with Zapper. For the company, this was its second participation in the event - and being present again on one of the world's largest innovation stages reinforces how we are on a solid and relevant path. What impressed me the most was the absurd number of companies showcasing their solutions, and the almost unanimous presence of artificial intelligence as a protagonist. Almost every booth had some application of AI, whether in the core of the product or as a competitive differentiator. This highlights the new moment we are living: AI is no longer the future, it is the present, and it is shaping how companies operate and make decisions,” states Felipe Machado, Head of Sales at Zapper.
This year's edition also allowed Zapper's team to closely observe how the market is moving, identify emerging trends, and validate, in practice, that we are on the right track by uniting governance, intelligence, and performance in our solutions.
“Zapper spent years analyzing the market's pain points regarding monitoring conversations via WhatsApp and studying a way to apply artificial intelligence in this process to transform dialogues through the app into strategies for clients. We didn't want to adopt AI just because corporations are adopting it, but to use this technology with purpose,” reveals Frederico Groth, CEO of Zapper.
“We observe two collision paths in the market: companies that treat AI as a driver of business efficiency and intelligence; and companies that make AI their core business without a value proposition. Zapper falls into the first case, as it uses existing language, classification, and generation models to enhance proprietary data… Something hard to replicate,” celebrates the Head of Product Development, Otto Gomes.
Regarding Zapper's new solution, Pulse arrives in the market at the perfect timing. We have never produced so much conversational data as we do today, and in this scenario, the need to integrate AI to analyze this content becomes evident.
But after all, what is Pulse?
When it comes to the relationship between companies and customers, it is known that today the main communication channel is WhatsApp. It is estimated that the percentage of companies that have adopted the app to interact with consumers reaches 95%, and of that total, 67% corresponds to the commerce and services sectors.
With so much information available to companies, exercising governance over this communication is essential, and qualifying interactions becomes the competitive differential.
“Pulse is an accelerator of organizational learning that directly impacts revenue, as it converts messages into tactical decisions. The alignment between the existing pain in the market and our value proposition raised our expectations for the coming months, especially regarding the reach of enterprise accounts,” reveals Otto.
Any organization that relies on relationships at scale can reap the benefits of sentiment and intent analysis of conversations via WhatsApp, through Pulse. Operations benefit from ensuring SLAs and detecting bottlenecks that would normally remain hidden in thousands of messages.
Marketing and sales gain an unprecedented lens on customer objections, purchase triggers, and brand perception, allowing for the creation of more accurate campaigns. The compliance department gains an ally in these automatic analyses of sentiment and content, monitoring adherence to the company's internal policies and sector regulations.
“Although the UX focus is currently on managers and analysts, we want to democratize access to insights. Have you ever thought about a salesperson adjusting their pitch in real time or a product team prioritizing features based on spontaneous feedback? We are working to make this a reality,” adds Otto.
The future of Pulse
During Web Summit, Pulse was presented in a practical manner, live, in real conversations, allowing the audience a total view of how this tool operates. The audience's excitement during this process was palpable.
“The launch of Zapper Pulse came at the right time. The new functionality was extremely well received, both by those who already knew Zapper and by new visitors who identified with our proposal to transform conversations data in the corporate WhatsApp into actionable insights for compliance and decision-making. More than connections and new business, we returned from Web Summit with even greater clarity about our role in the market: to be a protagonist in building a more intelligent, safe, and data-driven corporate environment. And seeing this alignment with what was discussed in the lectures, such as the evolution of AI, digital responsibility, and the appreciation of the data culture, only reinforces that we are on the right track. It was inspiring. And, above all, it gave us even more energy to continue transforming how companies handle their corporate communication,” points out Felipe Machado.
“Pulse summarized the conversations in front of the visitors, applied scores to the service and even provided a risk analysis during the interaction, which impressed those present. With the tool, it is possible to have a deeper view of the operation, and the interactions via WhatsApp are no longer a mystery for managers,” comments Groth.
“The reception of Zapper's new solution motivated meetings during the event, facilitated contacts with large organizations, and signals an excellent moment for the company very soon. We expect to close contracts with at least 50% of the leads who attended our booth,” celebrates the CEO.
Those who continue with us here will know everything firsthand! We will have news!
Click here to schedule a demonstration of the tool.
In the last week of April, Rio de Janeiro was the stage for innovation and technology as it hosted the 3rd edition of Web Summit Rio, the largest event in the world in the segment that brings together major players in the market, startups, and professionals to learn about the latest in tech, AI, growth, and performance.
Zapper, for the second time at the event, brought all its expertise in communication governance on WhatsApp and additionally delivered a bonus to the audience: 'Zapper Pulse', the new solution of the platform that uses artificial intelligence to analyze the context and sentiment of conversations conducted in the messaging app.
During the three days of the event, Zapper kept its radar on the news, made important exchanges with other startups, presented the groundbreaking functionality to the audience, and discussed with professionals the challenges of communication via WhatsApp.
The result of this entire interaction will be revealed now, in this post, which brings the views of CEO Fred Groth, our Head of Development, Otto Gomes, and Head of Marketing, Felipe Cardozo.
The consolidation of Zapper as a reference in conversation intelligence via WhatsApp
Positioned in the market as a pioneering company in the development of a corporate WhatsApp monitoring platform, Zapper is expanding its portfolio of solutions with the launch of a tool focused on performance.
“Web Summit has cemented Zapper in the technology market! In comparison with the 2024 event we noticed a greater engagement with the public and an increase in interest from companies in our solutions. Pulse is attracting the attention of managers because it truly boosts results, especially benefiting the customer service, sales, and support departments,” comments Felipe Cardozo, Head of Marketing at Zapper.
The use of artificial intelligence in products and services was the common point among the launches presented, but the big discussion at the moment is about the role that AI plays in the solutions.
“Participating in Web Summit Rio for the first time was undoubtedly one of the most remarkable experiences of my journey with Zapper. For the company, this was its second participation in the event - and being present again on one of the world's largest innovation stages reinforces how we are on a solid and relevant path. What impressed me the most was the absurd number of companies showcasing their solutions, and the almost unanimous presence of artificial intelligence as a protagonist. Almost every booth had some application of AI, whether in the core of the product or as a competitive differentiator. This highlights the new moment we are living: AI is no longer the future, it is the present, and it is shaping how companies operate and make decisions,” states Felipe Machado, Head of Sales at Zapper.
This year's edition also allowed Zapper's team to closely observe how the market is moving, identify emerging trends, and validate, in practice, that we are on the right track by uniting governance, intelligence, and performance in our solutions.
“Zapper spent years analyzing the market's pain points regarding monitoring conversations via WhatsApp and studying a way to apply artificial intelligence in this process to transform dialogues through the app into strategies for clients. We didn't want to adopt AI just because corporations are adopting it, but to use this technology with purpose,” reveals Frederico Groth, CEO of Zapper.
“We observe two collision paths in the market: companies that treat AI as a driver of business efficiency and intelligence; and companies that make AI their core business without a value proposition. Zapper falls into the first case, as it uses existing language, classification, and generation models to enhance proprietary data… Something hard to replicate,” celebrates the Head of Product Development, Otto Gomes.
Regarding Zapper's new solution, Pulse arrives in the market at the perfect timing. We have never produced so much conversational data as we do today, and in this scenario, the need to integrate AI to analyze this content becomes evident.
But after all, what is Pulse?
When it comes to the relationship between companies and customers, it is known that today the main communication channel is WhatsApp. It is estimated that the percentage of companies that have adopted the app to interact with consumers reaches 95%, and of that total, 67% corresponds to the commerce and services sectors.
With so much information available to companies, exercising governance over this communication is essential, and qualifying interactions becomes the competitive differential.
“Pulse is an accelerator of organizational learning that directly impacts revenue, as it converts messages into tactical decisions. The alignment between the existing pain in the market and our value proposition raised our expectations for the coming months, especially regarding the reach of enterprise accounts,” reveals Otto.
Any organization that relies on relationships at scale can reap the benefits of sentiment and intent analysis of conversations via WhatsApp, through Pulse. Operations benefit from ensuring SLAs and detecting bottlenecks that would normally remain hidden in thousands of messages.
Marketing and sales gain an unprecedented lens on customer objections, purchase triggers, and brand perception, allowing for the creation of more accurate campaigns. The compliance department gains an ally in these automatic analyses of sentiment and content, monitoring adherence to the company's internal policies and sector regulations.
“Although the UX focus is currently on managers and analysts, we want to democratize access to insights. Have you ever thought about a salesperson adjusting their pitch in real time or a product team prioritizing features based on spontaneous feedback? We are working to make this a reality,” adds Otto.
The future of Pulse
During Web Summit, Pulse was presented in a practical manner, live, in real conversations, allowing the audience a total view of how this tool operates. The audience's excitement during this process was palpable.
“The launch of Zapper Pulse came at the right time. The new functionality was extremely well received, both by those who already knew Zapper and by new visitors who identified with our proposal to transform conversations data in the corporate WhatsApp into actionable insights for compliance and decision-making. More than connections and new business, we returned from Web Summit with even greater clarity about our role in the market: to be a protagonist in building a more intelligent, safe, and data-driven corporate environment. And seeing this alignment with what was discussed in the lectures, such as the evolution of AI, digital responsibility, and the appreciation of the data culture, only reinforces that we are on the right track. It was inspiring. And, above all, it gave us even more energy to continue transforming how companies handle their corporate communication,” points out Felipe Machado.
“Pulse summarized the conversations in front of the visitors, applied scores to the service and even provided a risk analysis during the interaction, which impressed those present. With the tool, it is possible to have a deeper view of the operation, and the interactions via WhatsApp are no longer a mystery for managers,” comments Groth.
“The reception of Zapper's new solution motivated meetings during the event, facilitated contacts with large organizations, and signals an excellent moment for the company very soon. We expect to close contracts with at least 50% of the leads who attended our booth,” celebrates the CEO.
Those who continue with us here will know everything firsthand! We will have news!
Click here to schedule a demonstration of the tool.
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
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