WhatsApp, an application present on 99% of the mobile phones operating in the country, according to a survey by MobileTime, offers highly enticing benefits for companies, such as free usage, extensive reach for publicity, and practicality.

But how have interactions through this app been carried out? Is it possible to supervise communication in this environment and still ensure compliance with the company's strategies and policies?

Yes, it is possible, but first it is necessary to provide a corporate number for the use of WhatsApp and create a way to manage the messages exchanged in the application. After this first step, one can then decide on the path that best meets the company's needs.

There are already some market alternatives today to address this demand, which involve using the official WhatsApp API, but with some limitations that can significantly interfere with the company’s operation, such as the need for supervision of different WhatsApp numbers. To clarify such issues, we present here the main differences between the proposals integrated into the WhatsApp API and the Zapper tool, a pioneering solution in governance and intelligence of corporate WhatsApps.

Multiple Accounts X Single Number

The first and perhaps main difference between the solutions is the number of accounts that can be supervised. With Zapper, the company monitors multiple WhatsApp accounts belonging to each employee simultaneously, and all messages and conversations can be viewed and stored in the tool.

With the WhatsApp API, the monitoring happens through a single number used by all employees. In this solution, communication is organized within the interface of a chosen WhatsApp broker. This characteristic makes it unfeasible to use API solutions for companies where each employee uses their own corporate WhatsApp number, containing a specific contact base that allows for individual and personalized exchanges with clients.

Native App X Another Web App

The second difference between the solutions is the application that the employee uses for corporate communication via WhatsApp with their contacts. With Zapper, user conversations continue to take place through the standard and official WhatsApp app, both in the mobile version and on the Web. Thus, there is no need to install any other application or client, which greatly facilitates when the organization requires its teams to have the mobility to use the native WhatsApp app on their devices.

On the API path, employees must communicate from a solution integrated with another interface or through another application.

Free and Unlimited Text X Messages Subject to Approval

Another important point that also distinguishes the solutions is regarding independence in sending initial messages to clients. In solutions through WhatsApp API, each conversation initiated by the company (Template message) goes through evaluation and approval by WhatsApp.

If your employees need the freedom to initiate conversations with their contacts at any time, the monitoring solution via Zapper may be the most suitable.

Cost per Account X Cost per Message

Lastly, but no less important, the billing model can be a crucial aspect in the decision-making of which type of solution to follow.

In the WhatsApp API model, charges apply to each message, regardless of who initiates it, and the volume of interactions has a considerable impact on the project cost.

With Zapper, the billing is based on the number of monitored accounts, and there are no additional fees for conversations or messages sent and received.

So, which solution to choose?

To ensure that the decision on the path to be followed in managing corporate communication via WhatsApp is made successfully, it is essential to evaluate how the operation and use of this channel are structured within the company.

In summary, companies with a high volume of service and a need for automation of operations in a single channel with ChatBot will better fit solutions via WhatsApp API. If in your company, each employee uses their own corporate number, with their specific contacts and interacts with clients using the native WhatsApp app on their mobile devices or Web, Zapper will effectively meet the corporation's needs.

And how does Zapper work?

Zapper is a pioneering solution in Latin America, created to strategically assist the personnel, commercial, legal, marketing, and compliance departments of organizations by monitoring messages exchanged via corporate WhatsApp, with absolute security and compliance with LGPD requirements.

The tool operates in a simple and intuitive manner and is already used by large institutions that have WhatsApp as one of their main communication channels. Some of the examples and segments that have already implemented the tool in their operations are financial market companies where advisors work daily with third-party operation orders, the retail market that engages sales representatives who exchange daily content and negotiate with potential buyers, large industries where their employees handle confidential information, and even public institutions in applying anti-corruption programs for their staff.

Before choosing the best path for your corporate communication via WhatsApp, get to know Zapper!

Click here and schedule a demonstration now!