Understand how to formalize the use of this application without bringing risks to your business.‍

It doesn't matter the size of the company. Whether it's a startup or a large organization, the fact is that currently no one can escape the use of WhatsApp. The application is part of people's lives and has become the main link of communication in any personal or professional relationship, in addition to proving to be the perfect channel to connect the public to brands and services.‍

To get an idea of the relevance of this resource, according to the study Brazil Digital 2022, conducted by We are Social and Hootsuite, we are the country with the highest usage of WhatsApp on the planet, with 165 million active accounts. According to MobileTime, until 2021, India was in the lead and the expectation is that we would reach 147 million users this year. Goal exceeded.

This is understandable, after all, the use of the application is free, it brings people, groups, businesses closer to consumers, entrepreneurs to clients, and still provides practicality and agility in communication. However, while WhatsApp brings benefits, it also represents one of the biggest governance challenges for the corporate world.‍

Prohibiting the use of personal WhatsApp for work is not enough to mitigate Compliance risks. Providing a specific device for professional communication, with the Business version of WhatsApp, also does not prevent the emergence of problems such as:

• moral and sexual harassment;

• corruption and bribery;

• inappropriate use of language;

• leakage of confidential information;

• on-call time without control;

• improper requests for overtime by employees.

  
  

These disturbances are common among large corporations and most of the time reflect a lack of training of employees and lack of supervision of the appropriate use of the channel. The result of mismanagement results in lawsuits and hefty fines that could have been avoided with proper governance of these messages.

A well-known case that involves the poor management of corporate WhatsApp occurred with the financial institution JP Morgan, fined $200 million for failing to preserve team communications on personal mobile devices, messaging apps, and emails, violating securities laws.

‍Thus, we have organized in this post the 5 fundamental steps for you to implement WhatsApp within your company, in a safe and intelligent way, officially establishing this important channel once and for all.‍

5 Fundamental steps for implementing WhatsApp in your company:

1. Provide a corporate number to the employee for the use of WhatsApp.

2. Create clear Compliance rules and policies for communication through the new channel.

3. Ensure monitoring and storage of all communication history.

4. Implement a mechanism to detect possible misconduct in messages.

5. Have metrics for communication and continuously improve the process.

Below the equator line, only the country that uses WhatsApp the most in the world could be the birthplace of the first message monitoring solution via app in Latin America! Zapper is a Brazilian tool that brings Security and Intelligence in WhatsApp communication in companies, through a technology that detects possible Compliance risks, based on the corporate cell phone used on a daily basis.

In addition to managing conversations, the tool stores the collected information and offers a qualitative analysis of the data, to support marketing, sales, relationship and dissemination strategies, enhancing the effectiveness of internal communication and with third parties. The entire process complies with LGPD and is secure.‍

If you still "fight with WhatsApp" and resist using it in your company, it's time to learn to use it in your favor! Click here and elevate this communication to another level.