April 25, 2025
Zapper launches new AI solution at Web Summit Rio 2025
The already established platform for monitoring conversations via WhatsApp gains another feature.
April 25, 2025
Zapper launches new AI solution at Web Summit Rio 2025
The already established platform for monitoring conversations via WhatsApp gains another feature.
April 25, 2025
Zapper launches new AI solution at Web Summit Rio 2025
The already established platform for monitoring conversations via WhatsApp gains another feature.
The time is coming! From April 27 to 30, we will be participating for the second time in the Web Summit Rio, the largest global technology event that brings together exhibitors, influencers from the sector, startups, renowned speakers, and the biggest players in the tech market.
The Web Summit takes place at a time when South American technology is thriving, and startups are holding up, even with the funding retraction in Latin America. For 2025, the organizers expect to surpass the audience of 34,000 visitors from the last edition.
Speaking of which, in 2024 Zapper made its presence felt there and did well both in the presentation of the platform and on stage, where CEO Fred Groth talked about our pioneering solution for monitoring corporate WhatsApp. In this opportunity, we increased the company's visibility and sparked the interest of major companies across all sectors.
For this edition, however, we are even more excited, as we will present to the public Pulse, technology developed by Zapper that integrates artificial intelligence into monitoring conversations on WhatsApp.
What's coming up?
In more than 15 years of developing solutions for the governance of communication via WhatsApp, we have noticed an exponential growth in interactions between brands and consumers through the app. A survey conducted by Meta in 2024 confirms this observation and indicates that 8 out of 10 Brazilians prefer to contact companies via WhatsApp, requiring more attention to this channel from companies.
Monitoring conversations to ensure good communication practices with the public is already a reality in the corporate world, and the adoption of this procedure in organizations has made a difference in preventing misconduct during service via the app and in mitigating fraud.
However, as we monitored conversations between companies and clients on WhatsApp, we realized that it was possible to obtain insights of real value from these interactions to enhance business, and thus we began to work on creating a tool that could transform dialogues into management strategies.
This reflection resulted in the development of a new solution: Pulse, a feature of the Zapper platform that analyzes monitored dialogues on corporate WhatsApp to understand the dynamics of the interlocutors, as well as the intent behind the messages.
Based on this analysis of interactions, especially the longer ones, it is possible to reduce the effort of analysts and managers, optimize processes, and gain greater clarity on the performance of the approaches used during service.
Pulse marks the beginning of a new era of operational efficiency on WhatsApp because it allows for the extraction of conversational data with speed, context, and depth, thus constituting more robust information to support the company's strategic decisions.
And as today the relationship between consumers and brands primarily occurs through WhatsApp, we understand that Pulse will promote greater competitiveness in business and strengthen the importance of chat in the commercial strategy.
In the midst of the conversations at Web Summit about innovation, technology, and the regulation of social networks, we want to bring to the market a Brazilian solution to enhance companies' experience with WhatsApp.
Definitely, the world belongs to those who know how to connect messages!
Click here to schedule a demonstration of the tool.
The time is coming! From April 27 to 30, we will be participating for the second time in the Web Summit Rio, the largest global technology event that brings together exhibitors, influencers from the sector, startups, renowned speakers, and the biggest players in the tech market.
The Web Summit takes place at a time when South American technology is thriving, and startups are holding up, even with the funding retraction in Latin America. For 2025, the organizers expect to surpass the audience of 34,000 visitors from the last edition.
Speaking of which, in 2024 Zapper made its presence felt there and did well both in the presentation of the platform and on stage, where CEO Fred Groth talked about our pioneering solution for monitoring corporate WhatsApp. In this opportunity, we increased the company's visibility and sparked the interest of major companies across all sectors.
For this edition, however, we are even more excited, as we will present to the public Pulse, technology developed by Zapper that integrates artificial intelligence into monitoring conversations on WhatsApp.
What's coming up?
In more than 15 years of developing solutions for the governance of communication via WhatsApp, we have noticed an exponential growth in interactions between brands and consumers through the app. A survey conducted by Meta in 2024 confirms this observation and indicates that 8 out of 10 Brazilians prefer to contact companies via WhatsApp, requiring more attention to this channel from companies.
Monitoring conversations to ensure good communication practices with the public is already a reality in the corporate world, and the adoption of this procedure in organizations has made a difference in preventing misconduct during service via the app and in mitigating fraud.
However, as we monitored conversations between companies and clients on WhatsApp, we realized that it was possible to obtain insights of real value from these interactions to enhance business, and thus we began to work on creating a tool that could transform dialogues into management strategies.
This reflection resulted in the development of a new solution: Pulse, a feature of the Zapper platform that analyzes monitored dialogues on corporate WhatsApp to understand the dynamics of the interlocutors, as well as the intent behind the messages.
Based on this analysis of interactions, especially the longer ones, it is possible to reduce the effort of analysts and managers, optimize processes, and gain greater clarity on the performance of the approaches used during service.
Pulse marks the beginning of a new era of operational efficiency on WhatsApp because it allows for the extraction of conversational data with speed, context, and depth, thus constituting more robust information to support the company's strategic decisions.
And as today the relationship between consumers and brands primarily occurs through WhatsApp, we understand that Pulse will promote greater competitiveness in business and strengthen the importance of chat in the commercial strategy.
In the midst of the conversations at Web Summit about innovation, technology, and the regulation of social networks, we want to bring to the market a Brazilian solution to enhance companies' experience with WhatsApp.
Definitely, the world belongs to those who know how to connect messages!
Click here to schedule a demonstration of the tool.
The time is coming! From April 27 to 30, we will be participating for the second time in the Web Summit Rio, the largest global technology event that brings together exhibitors, influencers from the sector, startups, renowned speakers, and the biggest players in the tech market.
The Web Summit takes place at a time when South American technology is thriving, and startups are holding up, even with the funding retraction in Latin America. For 2025, the organizers expect to surpass the audience of 34,000 visitors from the last edition.
Speaking of which, in 2024 Zapper made its presence felt there and did well both in the presentation of the platform and on stage, where CEO Fred Groth talked about our pioneering solution for monitoring corporate WhatsApp. In this opportunity, we increased the company's visibility and sparked the interest of major companies across all sectors.
For this edition, however, we are even more excited, as we will present to the public Pulse, technology developed by Zapper that integrates artificial intelligence into monitoring conversations on WhatsApp.
What's coming up?
In more than 15 years of developing solutions for the governance of communication via WhatsApp, we have noticed an exponential growth in interactions between brands and consumers through the app. A survey conducted by Meta in 2024 confirms this observation and indicates that 8 out of 10 Brazilians prefer to contact companies via WhatsApp, requiring more attention to this channel from companies.
Monitoring conversations to ensure good communication practices with the public is already a reality in the corporate world, and the adoption of this procedure in organizations has made a difference in preventing misconduct during service via the app and in mitigating fraud.
However, as we monitored conversations between companies and clients on WhatsApp, we realized that it was possible to obtain insights of real value from these interactions to enhance business, and thus we began to work on creating a tool that could transform dialogues into management strategies.
This reflection resulted in the development of a new solution: Pulse, a feature of the Zapper platform that analyzes monitored dialogues on corporate WhatsApp to understand the dynamics of the interlocutors, as well as the intent behind the messages.
Based on this analysis of interactions, especially the longer ones, it is possible to reduce the effort of analysts and managers, optimize processes, and gain greater clarity on the performance of the approaches used during service.
Pulse marks the beginning of a new era of operational efficiency on WhatsApp because it allows for the extraction of conversational data with speed, context, and depth, thus constituting more robust information to support the company's strategic decisions.
And as today the relationship between consumers and brands primarily occurs through WhatsApp, we understand that Pulse will promote greater competitiveness in business and strengthen the importance of chat in the commercial strategy.
In the midst of the conversations at Web Summit about innovation, technology, and the regulation of social networks, we want to bring to the market a Brazilian solution to enhance companies' experience with WhatsApp.
Definitely, the world belongs to those who know how to connect messages!
Click here to schedule a demonstration of the tool.
The time is coming! From April 27 to 30, we will be participating for the second time in the Web Summit Rio, the largest global technology event that brings together exhibitors, influencers from the sector, startups, renowned speakers, and the biggest players in the tech market.
The Web Summit takes place at a time when South American technology is thriving, and startups are holding up, even with the funding retraction in Latin America. For 2025, the organizers expect to surpass the audience of 34,000 visitors from the last edition.
Speaking of which, in 2024 Zapper made its presence felt there and did well both in the presentation of the platform and on stage, where CEO Fred Groth talked about our pioneering solution for monitoring corporate WhatsApp. In this opportunity, we increased the company's visibility and sparked the interest of major companies across all sectors.
For this edition, however, we are even more excited, as we will present to the public Pulse, technology developed by Zapper that integrates artificial intelligence into monitoring conversations on WhatsApp.
What's coming up?
In more than 15 years of developing solutions for the governance of communication via WhatsApp, we have noticed an exponential growth in interactions between brands and consumers through the app. A survey conducted by Meta in 2024 confirms this observation and indicates that 8 out of 10 Brazilians prefer to contact companies via WhatsApp, requiring more attention to this channel from companies.
Monitoring conversations to ensure good communication practices with the public is already a reality in the corporate world, and the adoption of this procedure in organizations has made a difference in preventing misconduct during service via the app and in mitigating fraud.
However, as we monitored conversations between companies and clients on WhatsApp, we realized that it was possible to obtain insights of real value from these interactions to enhance business, and thus we began to work on creating a tool that could transform dialogues into management strategies.
This reflection resulted in the development of a new solution: Pulse, a feature of the Zapper platform that analyzes monitored dialogues on corporate WhatsApp to understand the dynamics of the interlocutors, as well as the intent behind the messages.
Based on this analysis of interactions, especially the longer ones, it is possible to reduce the effort of analysts and managers, optimize processes, and gain greater clarity on the performance of the approaches used during service.
Pulse marks the beginning of a new era of operational efficiency on WhatsApp because it allows for the extraction of conversational data with speed, context, and depth, thus constituting more robust information to support the company's strategic decisions.
And as today the relationship between consumers and brands primarily occurs through WhatsApp, we understand that Pulse will promote greater competitiveness in business and strengthen the importance of chat in the commercial strategy.
In the midst of the conversations at Web Summit about innovation, technology, and the regulation of social networks, we want to bring to the market a Brazilian solution to enhance companies' experience with WhatsApp.
Definitely, the world belongs to those who know how to connect messages!
Click here to schedule a demonstration of the tool.
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
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