Understand how the features of this tool can be applied in various departments of the organization and in different areas of activity.

How many ideas and projects can be born from a good conversation with a client? That's how it was for us. Zapper was born from one of those superproductive meetings with a partner in the pharmaceutical sector, who presented a real need:

How to monitor the communication of your sales representatives via corporate WhatsApp?

Within the company, the app was used, even unofficially, for purposes such as:

1. General assistance and/or support;

2. Streamlining the scheduling of technical visits;

3. Sending invitations to events;

4. Closing business deals.

The organization could no longer supervise the procedures adopted, which jeopardized not only its own reputation but also the protection of confidential data of all involved in the communication.

WhatsApp Monitoring Tool

The implementation of Zapper on the corporate WhatsApp used by these representatives brought managers some opportunities that apply to various departments, especially in the financial, compliance, legal, commercial, marketing, and customer service areas.

More than monitoring performance and adherence to guidelines, the tool also allows the detection of violent communication, illicit transactions, harassment, and the transmission of misleading information, valuable data that can be leveraged by corporations in different fields.

Use cases from clients who use WhatsApp Business with Zapper

• Banks and fintechs – Monitor the actions of their financial advisors in promoting products and advising account holders or investment shareholders;

• E-commerce: Monitor customer service during the sale and after, in order to verify the effectiveness of marketing and retention campaigns;

• Pharmaceutical companies: Governance in the conversations of sales representatives based on internal policies, such as ensuring the use of advertising materials approved by the company;

• Insurance companies in general: Assess the performance of commercial teams regarding the correct presentation of plans and coverage, as well as service to policyholders in emergency situations;

• Large Industries: Supervise potential leaks of confidential information and sensitive documents of the company;

• Internal groups within the company: Check professional conversations between employees and managers to ensure compliance with the application of compliance rules, detect situations of inappropriate treatment, and prevent the leakage of confidential data.

And how is Data Security and Privacy in relation to the LGPD?

Zapper allows a company to access its employees' WhatsApp conversations and how third-party data is being used. This way, the company ensures governance in this communication and the necessary evidence that it is in compliance with the LGPD, thus avoiding possible fines, which are increasingly frequent these days.

Our mission is to continue co-creating with our clients new ways to explore this monitoring resource, always with the purpose of optimizing processes, bringing security to companies and their employees, meeting all the requirements of privacy preservation, contained in the LGPD (General Data Protection Law).

Click here to learn about effective solutions and enhance your company's communication.