When a company approves the use of WhatsApp during work hours and encourages internal and external communication through the app, few professionals complain about the initiative; after all, the feature greatly facilitates the transmission of messages, documents, files, and also speeds up processes and negotiations.

But do those same employees feel comfortable with the decision to monitor their conversations via corporate WhatsApp? Certainly, the first question from the worker is about the legality of this practice, which "supposedly" would be invading their own privacy.

Also read: WhatsApp at work: can the company monitor or is it an invasion of privacy?

It is at this moment that the company needs to provide information to generate awareness, engagement, and partnership. Clarifying the purpose of monitoring corporate WhatsApp and ensuring the security and confidentiality of interactions are fundamental to ensure the success of the action.

Presenting WhatsApp Monitoring

Supervising dialogues over the phone and through corporate emails has always been a common practice in organizations, but how to reproduce this procedure on WhatsApp?

Even with favorable jurisprudence for companies, monitoring conversations through the app is a source of controversy because it makes many professionals uncomfortable and even intimidated by this prerogative, which affects the credibility of the employee and, primarily, productivity.

To avoid this fear among professionals and get them to cooperate with the process, the company needs to invest in education, through training, and bet on creating specific policies for the use of WhatsApp, thus standardizing the language, posture, and security procedures.

Demonstrating the organization's commitment to security and clarifying the purpose of monitoring WhatsApp reassures users and is the first step in implementing this process. See other initiatives to engage employees:

• Creating a manual for the proper use of the app in partnership with employees emphasizes everyone's responsibility for security during interactions.

  
  

• Promoting lectures about Nonviolent Communication to elevate the level of conversations with clients, suppliers, and partners facilitates knowledge that can be utilized by employees in other areas of the company and in interpersonal communication itself. This can be considered a benefit!

  

• Reinforcing with managers the need to avoid responding to or sending messages outside of work hours is also a practice that supports the worker and demonstrates respect for them. Moreover, it prevents labor issues.

• Guiding employees to use the company's WhatsApp only for professional and commercial matters minimizes the risk of the organization monitoring private conversations.

  
  

• Promoting training on data protection and procedures in case of fraud provides users with more security and minimizes the undue exposure of personal information.

Also read: WhatsApp in companies: how to make it official?

WhatsApp Monitoring and Data Treatment

Encouraging employees' adherence to monitoring corporate messages and not providing credibility in the procedure puts the entire action at risk.

The best way to implement supervision of conversations on the company's WhatsApp is to rely on Zapper, a complete solution for conversational intelligence that will extract from interactions only suspicious dialogues that indicate violations or misconduct.

When any concerning conversation is detected, an alert is issued to the communication manager who can take the necessary precautions. All collected material is stored in the cloud, protecting the data from third-party access.

With all these precautions, it becomes easier to count on employees' support in implementing the monitoring of WhatsApp, and if the employee can benefit from this, the entire company wins. Count on Zapper to make your communication safer!

Click here to schedule a demonstration of the tool.