Businesswoman analyzing the results of her interactions via WhatsApp Business

July 11, 2024

How to engage customers and measure results with WhatsApp Business

Generating relevant conversations and tracking interactions is essential to boosting business.

Businesswoman analyzing the results of her interactions via WhatsApp Business

July 11, 2024

How to engage customers and measure results with WhatsApp Business

Generating relevant conversations and tracking interactions is essential to boosting business.

Businesswoman analyzing the results of her interactions via WhatsApp Business

July 11, 2024

How to engage customers and measure results with WhatsApp Business

Generating relevant conversations and tracking interactions is essential to boosting business.

169 million is the number of internet users aged 16 to 64 who access WhatsApp daily in Brazil, according to a survey conducted by We Are Social and Meltwater in April 2024.

This is also the size of the market for those wishing to promote products and services through the messaging app and scale their businesses. However, winning and retaining customers amidst this crowd of potential consumers is not a simple task.

It's not enough to just use the Business version of WhatsApp without having a consistent plan focused on content, relationships, and retention. Similarly, having this action plan is pointless if you don’t know how to measure the results of the interactions.

Uma multidão de pessoa com celulares utilizando o WhatsApp

5 Tips for Engaging Customers via WhatsApp Business

1. Create Relevant Content 📖

Share updates, offers, and useful information that interest your customers, using images and videos to increase engagement.

2. Use Labels and Quick Replies 🏷️

Organize conversations with labels and expedite service with quick replies, providing a smoother experience for the customer.

3. Offer Personalized Support 📲

Respond quickly to customer inquiries and resolve issues personally, creating a closer connection.

4. Create Interest Groups 🌍

Form groups based on common interests for more targeted and relevant communication, promoting a sense of community.

5. Use Status to Engage 🗣️

Share news and exclusive content on your WhatsApp Status to keep your audience informed and interested.

How to Extract Data from WhatsApp Business?

If your business already has the Business version of the app, you have free access to some data that can be extremely useful for evaluating your customer service performance in interactions with the public.

But beware: observing random numbers doesn’t help you understand your audience and customer engagement levels. You need to have a strategic view and analyze these data meticulously to outline your audience's profile and understand their needs.

By better understanding the consumer, it is possible to create more assertive approaches, contact them at times when there's a higher likelihood of interaction, and personalize your service.

Also read: Intelligence in communication via corporate WhatsApp

Empresária observando os resultados de suas interações via WhatsApp Business

With this in mind, we’ve brought here a list of essential metrics that will better guide the sales journey through WhatsApp and boost the company's results.

Essential Metrics of WhatsApp Business

The first step is to access the “Statistics” area within the app to view the available information and track the evolution of the indices. In this regard, observe the following points:

1. Messages Sent, Delivered, and Read

The metrics for messages sent, delivered, and read are essential for assessing communication effectiveness. They indicate the reach of your messages and the receptiveness of the recipients.

Aba com os símbolos de mensagem enviada, entregue e lida do WhatsApp Business

2. Response Rate

Although WhatsApp Business does not directly provide this metric, it can be calculated manually. The response rate shows customer engagement levels and service effectiveness.

Aba com uma equação da taxa de resposta do WhatsApp Business, sendo ela uma divisão entre a quantidade de respostas x 100, dividida pelo total de mensagens enviadas

3. Status Views

Monitoring Status views helps understand the reach of your updates and adjust content to improve engagement.

Aba com as visualizações de status no WhatsApp Business

Take advantage of the metrics and test other types of content, try communicating at different times! Think about what your customer consumes the most in terms of information to better plan your campaigns.

To get the most out of WhatsApp Business, regularly analyze the available metrics and adjust your strategies as needed. A high message read rate and a good response rate indicate effective content. If not, reassess the type of content sent and consider improving your approaches.

Gestor analisando as métricas obtidas através de suas mensagens no WhatsApp Business

If you can count on tools to help identify what the consumer prefers, record interactions, and even generate qualitative reports, then you are truly on the right path to achieving success.

WhatsApp Monitoring to Qualify Your Audience

A strategy that would certainly enhance understanding of the public communicating with your company is monitoring conversations via WhatsApp, which is possible with a solution already available on the market: Zapper!

Zapper is a platform that tracks interactions through the corporate use app and not only detects points of attention in dialogues with customers and third parties but also collects all content, stores it in the cloud with total security, and generates customized reports that can provide insights for commercial, marketing, and other departments.

The unprecedented platform in Latin America is the result of a Brazilian startup's creation and is already adopted by large national and international corporations interested in evaluating communication with customers via WhatsApp, checking their satisfaction level regarding the products and services offered by the company, and tracking the performance of campaigns.

Monitor com o símbolo de Zapper e três abas abertas com as soluções de monitoramento, inteligência e armazenamento da ferramenta

With applicability also in the HR and compliance sectors, Zapper provides insights into productivity, employee performance, compliance with company policies during negotiations, and potential misconduct, preventing risks to the company's image.

It is a complete solution for those who wish to professionalize the use of WhatsApp and work with conversational intelligence information. How about joining the team of companies that are scaling their businesses with Zapper?

Click here and schedule a demonstration of the tool now!

169 million is the number of internet users aged 16 to 64 who access WhatsApp daily in Brazil, according to a survey conducted by We Are Social and Meltwater in April 2024.

This is also the size of the market for those wishing to promote products and services through the messaging app and scale their businesses. However, winning and retaining customers amidst this crowd of potential consumers is not a simple task.

It's not enough to just use the Business version of WhatsApp without having a consistent plan focused on content, relationships, and retention. Similarly, having this action plan is pointless if you don’t know how to measure the results of the interactions.

Uma multidão de pessoa com celulares utilizando o WhatsApp

5 Tips for Engaging Customers via WhatsApp Business

1. Create Relevant Content 📖

Share updates, offers, and useful information that interest your customers, using images and videos to increase engagement.

2. Use Labels and Quick Replies 🏷️

Organize conversations with labels and expedite service with quick replies, providing a smoother experience for the customer.

3. Offer Personalized Support 📲

Respond quickly to customer inquiries and resolve issues personally, creating a closer connection.

4. Create Interest Groups 🌍

Form groups based on common interests for more targeted and relevant communication, promoting a sense of community.

5. Use Status to Engage 🗣️

Share news and exclusive content on your WhatsApp Status to keep your audience informed and interested.

How to Extract Data from WhatsApp Business?

If your business already has the Business version of the app, you have free access to some data that can be extremely useful for evaluating your customer service performance in interactions with the public.

But beware: observing random numbers doesn’t help you understand your audience and customer engagement levels. You need to have a strategic view and analyze these data meticulously to outline your audience's profile and understand their needs.

By better understanding the consumer, it is possible to create more assertive approaches, contact them at times when there's a higher likelihood of interaction, and personalize your service.

Also read: Intelligence in communication via corporate WhatsApp

Empresária observando os resultados de suas interações via WhatsApp Business

With this in mind, we’ve brought here a list of essential metrics that will better guide the sales journey through WhatsApp and boost the company's results.

Essential Metrics of WhatsApp Business

The first step is to access the “Statistics” area within the app to view the available information and track the evolution of the indices. In this regard, observe the following points:

1. Messages Sent, Delivered, and Read

The metrics for messages sent, delivered, and read are essential for assessing communication effectiveness. They indicate the reach of your messages and the receptiveness of the recipients.

Aba com os símbolos de mensagem enviada, entregue e lida do WhatsApp Business

2. Response Rate

Although WhatsApp Business does not directly provide this metric, it can be calculated manually. The response rate shows customer engagement levels and service effectiveness.

Aba com uma equação da taxa de resposta do WhatsApp Business, sendo ela uma divisão entre a quantidade de respostas x 100, dividida pelo total de mensagens enviadas

3. Status Views

Monitoring Status views helps understand the reach of your updates and adjust content to improve engagement.

Aba com as visualizações de status no WhatsApp Business

Take advantage of the metrics and test other types of content, try communicating at different times! Think about what your customer consumes the most in terms of information to better plan your campaigns.

To get the most out of WhatsApp Business, regularly analyze the available metrics and adjust your strategies as needed. A high message read rate and a good response rate indicate effective content. If not, reassess the type of content sent and consider improving your approaches.

Gestor analisando as métricas obtidas através de suas mensagens no WhatsApp Business

If you can count on tools to help identify what the consumer prefers, record interactions, and even generate qualitative reports, then you are truly on the right path to achieving success.

WhatsApp Monitoring to Qualify Your Audience

A strategy that would certainly enhance understanding of the public communicating with your company is monitoring conversations via WhatsApp, which is possible with a solution already available on the market: Zapper!

Zapper is a platform that tracks interactions through the corporate use app and not only detects points of attention in dialogues with customers and third parties but also collects all content, stores it in the cloud with total security, and generates customized reports that can provide insights for commercial, marketing, and other departments.

The unprecedented platform in Latin America is the result of a Brazilian startup's creation and is already adopted by large national and international corporations interested in evaluating communication with customers via WhatsApp, checking their satisfaction level regarding the products and services offered by the company, and tracking the performance of campaigns.

Monitor com o símbolo de Zapper e três abas abertas com as soluções de monitoramento, inteligência e armazenamento da ferramenta

With applicability also in the HR and compliance sectors, Zapper provides insights into productivity, employee performance, compliance with company policies during negotiations, and potential misconduct, preventing risks to the company's image.

It is a complete solution for those who wish to professionalize the use of WhatsApp and work with conversational intelligence information. How about joining the team of companies that are scaling their businesses with Zapper?

Click here and schedule a demonstration of the tool now!

169 million is the number of internet users aged 16 to 64 who access WhatsApp daily in Brazil, according to a survey conducted by We Are Social and Meltwater in April 2024.

This is also the size of the market for those wishing to promote products and services through the messaging app and scale their businesses. However, winning and retaining customers amidst this crowd of potential consumers is not a simple task.

It's not enough to just use the Business version of WhatsApp without having a consistent plan focused on content, relationships, and retention. Similarly, having this action plan is pointless if you don’t know how to measure the results of the interactions.

Uma multidão de pessoa com celulares utilizando o WhatsApp

5 Tips for Engaging Customers via WhatsApp Business

1. Create Relevant Content 📖

Share updates, offers, and useful information that interest your customers, using images and videos to increase engagement.

2. Use Labels and Quick Replies 🏷️

Organize conversations with labels and expedite service with quick replies, providing a smoother experience for the customer.

3. Offer Personalized Support 📲

Respond quickly to customer inquiries and resolve issues personally, creating a closer connection.

4. Create Interest Groups 🌍

Form groups based on common interests for more targeted and relevant communication, promoting a sense of community.

5. Use Status to Engage 🗣️

Share news and exclusive content on your WhatsApp Status to keep your audience informed and interested.

How to Extract Data from WhatsApp Business?

If your business already has the Business version of the app, you have free access to some data that can be extremely useful for evaluating your customer service performance in interactions with the public.

But beware: observing random numbers doesn’t help you understand your audience and customer engagement levels. You need to have a strategic view and analyze these data meticulously to outline your audience's profile and understand their needs.

By better understanding the consumer, it is possible to create more assertive approaches, contact them at times when there's a higher likelihood of interaction, and personalize your service.

Also read: Intelligence in communication via corporate WhatsApp

Empresária observando os resultados de suas interações via WhatsApp Business

With this in mind, we’ve brought here a list of essential metrics that will better guide the sales journey through WhatsApp and boost the company's results.

Essential Metrics of WhatsApp Business

The first step is to access the “Statistics” area within the app to view the available information and track the evolution of the indices. In this regard, observe the following points:

1. Messages Sent, Delivered, and Read

The metrics for messages sent, delivered, and read are essential for assessing communication effectiveness. They indicate the reach of your messages and the receptiveness of the recipients.

Aba com os símbolos de mensagem enviada, entregue e lida do WhatsApp Business

2. Response Rate

Although WhatsApp Business does not directly provide this metric, it can be calculated manually. The response rate shows customer engagement levels and service effectiveness.

Aba com uma equação da taxa de resposta do WhatsApp Business, sendo ela uma divisão entre a quantidade de respostas x 100, dividida pelo total de mensagens enviadas

3. Status Views

Monitoring Status views helps understand the reach of your updates and adjust content to improve engagement.

Aba com as visualizações de status no WhatsApp Business

Take advantage of the metrics and test other types of content, try communicating at different times! Think about what your customer consumes the most in terms of information to better plan your campaigns.

To get the most out of WhatsApp Business, regularly analyze the available metrics and adjust your strategies as needed. A high message read rate and a good response rate indicate effective content. If not, reassess the type of content sent and consider improving your approaches.

Gestor analisando as métricas obtidas através de suas mensagens no WhatsApp Business

If you can count on tools to help identify what the consumer prefers, record interactions, and even generate qualitative reports, then you are truly on the right path to achieving success.

WhatsApp Monitoring to Qualify Your Audience

A strategy that would certainly enhance understanding of the public communicating with your company is monitoring conversations via WhatsApp, which is possible with a solution already available on the market: Zapper!

Zapper is a platform that tracks interactions through the corporate use app and not only detects points of attention in dialogues with customers and third parties but also collects all content, stores it in the cloud with total security, and generates customized reports that can provide insights for commercial, marketing, and other departments.

The unprecedented platform in Latin America is the result of a Brazilian startup's creation and is already adopted by large national and international corporations interested in evaluating communication with customers via WhatsApp, checking their satisfaction level regarding the products and services offered by the company, and tracking the performance of campaigns.

Monitor com o símbolo de Zapper e três abas abertas com as soluções de monitoramento, inteligência e armazenamento da ferramenta

With applicability also in the HR and compliance sectors, Zapper provides insights into productivity, employee performance, compliance with company policies during negotiations, and potential misconduct, preventing risks to the company's image.

It is a complete solution for those who wish to professionalize the use of WhatsApp and work with conversational intelligence information. How about joining the team of companies that are scaling their businesses with Zapper?

Click here and schedule a demonstration of the tool now!

169 million is the number of internet users aged 16 to 64 who access WhatsApp daily in Brazil, according to a survey conducted by We Are Social and Meltwater in April 2024.

This is also the size of the market for those wishing to promote products and services through the messaging app and scale their businesses. However, winning and retaining customers amidst this crowd of potential consumers is not a simple task.

It's not enough to just use the Business version of WhatsApp without having a consistent plan focused on content, relationships, and retention. Similarly, having this action plan is pointless if you don’t know how to measure the results of the interactions.

Uma multidão de pessoa com celulares utilizando o WhatsApp

5 Tips for Engaging Customers via WhatsApp Business

1. Create Relevant Content 📖

Share updates, offers, and useful information that interest your customers, using images and videos to increase engagement.

2. Use Labels and Quick Replies 🏷️

Organize conversations with labels and expedite service with quick replies, providing a smoother experience for the customer.

3. Offer Personalized Support 📲

Respond quickly to customer inquiries and resolve issues personally, creating a closer connection.

4. Create Interest Groups 🌍

Form groups based on common interests for more targeted and relevant communication, promoting a sense of community.

5. Use Status to Engage 🗣️

Share news and exclusive content on your WhatsApp Status to keep your audience informed and interested.

How to Extract Data from WhatsApp Business?

If your business already has the Business version of the app, you have free access to some data that can be extremely useful for evaluating your customer service performance in interactions with the public.

But beware: observing random numbers doesn’t help you understand your audience and customer engagement levels. You need to have a strategic view and analyze these data meticulously to outline your audience's profile and understand their needs.

By better understanding the consumer, it is possible to create more assertive approaches, contact them at times when there's a higher likelihood of interaction, and personalize your service.

Also read: Intelligence in communication via corporate WhatsApp

Empresária observando os resultados de suas interações via WhatsApp Business

With this in mind, we’ve brought here a list of essential metrics that will better guide the sales journey through WhatsApp and boost the company's results.

Essential Metrics of WhatsApp Business

The first step is to access the “Statistics” area within the app to view the available information and track the evolution of the indices. In this regard, observe the following points:

1. Messages Sent, Delivered, and Read

The metrics for messages sent, delivered, and read are essential for assessing communication effectiveness. They indicate the reach of your messages and the receptiveness of the recipients.

Aba com os símbolos de mensagem enviada, entregue e lida do WhatsApp Business

2. Response Rate

Although WhatsApp Business does not directly provide this metric, it can be calculated manually. The response rate shows customer engagement levels and service effectiveness.

Aba com uma equação da taxa de resposta do WhatsApp Business, sendo ela uma divisão entre a quantidade de respostas x 100, dividida pelo total de mensagens enviadas

3. Status Views

Monitoring Status views helps understand the reach of your updates and adjust content to improve engagement.

Aba com as visualizações de status no WhatsApp Business

Take advantage of the metrics and test other types of content, try communicating at different times! Think about what your customer consumes the most in terms of information to better plan your campaigns.

To get the most out of WhatsApp Business, regularly analyze the available metrics and adjust your strategies as needed. A high message read rate and a good response rate indicate effective content. If not, reassess the type of content sent and consider improving your approaches.

Gestor analisando as métricas obtidas através de suas mensagens no WhatsApp Business

If you can count on tools to help identify what the consumer prefers, record interactions, and even generate qualitative reports, then you are truly on the right path to achieving success.

WhatsApp Monitoring to Qualify Your Audience

A strategy that would certainly enhance understanding of the public communicating with your company is monitoring conversations via WhatsApp, which is possible with a solution already available on the market: Zapper!

Zapper is a platform that tracks interactions through the corporate use app and not only detects points of attention in dialogues with customers and third parties but also collects all content, stores it in the cloud with total security, and generates customized reports that can provide insights for commercial, marketing, and other departments.

The unprecedented platform in Latin America is the result of a Brazilian startup's creation and is already adopted by large national and international corporations interested in evaluating communication with customers via WhatsApp, checking their satisfaction level regarding the products and services offered by the company, and tracking the performance of campaigns.

Monitor com o símbolo de Zapper e três abas abertas com as soluções de monitoramento, inteligência e armazenamento da ferramenta

With applicability also in the HR and compliance sectors, Zapper provides insights into productivity, employee performance, compliance with company policies during negotiations, and potential misconduct, preventing risks to the company's image.

It is a complete solution for those who wish to professionalize the use of WhatsApp and work with conversational intelligence information. How about joining the team of companies that are scaling their businesses with Zapper?

Click here and schedule a demonstration of the tool now!

Claudia Campanhã

Claudia Campanhã

Journalist, broadcaster, and postgraduate in social media from FAAP

Claudia Campanhã

Claudia Campanhã

Journalist, broadcaster, and postgraduate in social media from FAAP

Claudia Campanhã

Claudia Campanhã

Journalist, broadcaster, and postgraduate in social media from FAAP

Share:

Share:

Share:

Share:

LinkedIn logo
Instagram logo

"For a decade making the

business communication

more transparent,

efficient, and secure."

Company

Who we are

Blog

Privacy policies

Select language
English

Who we are

Zapper offers independent solutions so that your business can use WhatsApp in a secure and smart way, enhancing the experience and breaking down barriers in this important communication channel.

Copyright 2025 | Zapper

Visconde de Pirajá Street, 495 - Ipanema - Rio de Janeiro, Brazil - Whatspread Marketing LTDA - CNPJ 25.128.908/0001-06

LinkedIn logo
Instagram logo

Who we are

Zapper offers independent solutions so that your business can use WhatsApp in a secure and smart way, enhancing the experience and breaking down barriers in this important communication channel.

Copyright 2025 | Zapper

Visconde de Pirajá Street, 495 - Ipanema - Rio de Janeiro, Brazil - Whatspread Marketing LTDA - CNPJ 25.128.908/0001-06

LinkedIn logo
Instagram logo

Who we are

Zapper offers independent solutions so that your business can use WhatsApp in a secure and smart way, enhancing the experience and breaking down barriers in this important communication channel.

Copyright 2025 | Zapper

Visconde de Pirajá Street, 495 - Ipanema - Rio de Janeiro, Brazil - Whatspread Marketing LTDA - CNPJ 25.128.908/0001-06

LinkedIn logo
Instagram logo

Who we are

Zapper offers independent solutions so that your business can use WhatsApp in a secure and smart way, enhancing the experience and breaking down barriers in this important communication channel.

Copyright 2025 | Zapper

Visconde de Pirajá Street, 495 - Ipanema - Rio de Janeiro, Brazil - Whatspread Marketing LTDA

CNPJ 25.128.908/0001-06