WhatsApp has just launched a new feature for those who want to use it as a sales channel: the shopping cart function!

‍As we already explained in our posts on the Zapper's Instagram, when using WhatsApp Business, you have access to the "Catalog" feature, where you can enter all the products from your store/establishment with their respective descriptions and prices. By clicking on the shopping icon at the top of the conversation, your customer has access to your catalog on WhatsApp and could previously request a product simply by clicking on it and sending a message.

The great news is that now WhatsApp has also included a shopping cart option, where you can, similarly to any E-commerce service, choose the quantities of each desired product, and then finalize your order right there in a structured way. An integrated payment solution then becomes the last necessary functionality to complete the entire purchase journey within the app itself. This function has not yet been released, but everything indicates that it will be WhatsApp's next move.

For delivery services, like the example given in the illustration above, this news simplifies your operation through the main and most accessible channel of your customers (WhatsApp), and it is an important step for those who want to escape the high fees of major delivery apps. Regarding this topic, we reveal here 3 Tips to profit more from your delivery without relying on billionaire apps.

Therefore, whether you are a delivery restaurant, a store, or any type of establishment that needs to sell online, your path has just become simpler. It is always important to remember that WhatsApp is used by 99% of Brazilians who have a smartphone, and surely many of them consider WhatsApp the simplest way to communicate with companies and, why not, now buy a product.

Click here and take your business communication to a new level!