Busy second semester for Zapper! After participating as an exhibitor and conducting a workshop at Expo Compliance 2024 in São Paulo, the company landed in Florianópolis from August 14 to 16 to take part in the Startup Summit 2024 for the first time, an initiative by Sebrae.

The atmosphere for the event was one of celebration, after all, Zapper was ranked in the Sebrae Startups Award as one of the TOP 100 Best Startups in the country and was also among the 5 best in the category “Cyber Defense and Security”, with its corporate WhatsApp monitoring solution.

There were three days of experience sharing, networking, and a lot of content, with 208 talks, and approximately 9,400 attendees. Among the 1,000 startups participating in the fair, Zapper stood out as the first in Latin America to create a platform that uses Artificial Intelligence and Machine Learning to monitor conversations via WhatsApp and facilitate governance of corporate communication.

Innovative and disruptive proposals to accelerate companies

The first day of the Summit was marked by the exhibition of startups and discussions about the increasing use of AI in business operations. On this day, Zapper's CEO, Frederico Groth, welcomed the audience at the stand and was able to present details of the platform, which not only supervises conversations between the organization and third parties but also processes the collected data and generates analytical reports derived from conversational intelligence.

“An interesting fact I noticed at the event is that 78% of Brazilian startups are using AI in processes and business operations, delivering faster and more accurate solutions to the market. Zapper also uses this technology to monitor WhatsApp and generate strategic insights for organizations,” comments the CEO.

The second day of the event brought inspiration to the participants, thanks to the stories of renowned entrepreneurs who shared their acquired knowledge during the talks about building valuable businesses.

Common in each speaker's discourse was the emphasis on innovation as a fundamental ingredient for sustainable growth in an increasingly competitive market.

And this is exactly what Zapper proposes: innovation for better utilization of conversations occurring in the companies' WhatsApp, since most corporate communication occurs on this platform, but often without proper monitoring, which can lead to misconduct as well as leaks of confidential company data.

Read also: Is your company's WhatsApp really secure?

How to extract strategies for the business from WhatsApp?

With the corporate WhatsApp monitoring solution, the manager registers keywords that indicate points of attention in the dialogues. A notification is sent for supervision of the conversations and intervention if necessary.

By implementing this tool on the devices and numbers of WhatsApp used by the company, it is possible to detect harassment, bullying, legal violations, and violations of the organization's policies, avoiding the undue exposure of private information and potential legal issues.

Another extremely relevant functionality for the intelligence of any business is that all conversations captured from WhatsApp by Zapper are immediately saved in the cloud, with maximum security, and even if the user deletes the message, the content remains stored.

Subsequently, the information is collected according to the filter created by the manager, resulting in analytical reports with various applications in the company's sectors such as sales, marketing, HR, compliance, logistics, for example.

In e-commerce, obtaining and recording customer feedback via WhatsApp is the best strategy to evaluate the acceptance of products and services, identify flaws in promotional campaigns, observe necessary improvements in the distribution and delivery of goods, and monitor customer satisfaction regarding the service.

For the Human Resources sector, for example, the analytical reports created by Zapper provide an overview of employee performance based on interactions that occurred on the corporate WhatsApp. This way, the person responsible for managing people will be able to observe peak interaction times, adequate language use and conduct with clients, service efficiency, and obtain productivity data.

Read also: Essential Tips to Integrate WhatsApp into Company HR Management

For each area of the organization, there will be valuable insights that will contribute to the development of new strategies to boost business. The information your company needs is already within reach through the governance of communication via WhatsApp. To access it, Zapper is all you need!

Click here to schedule a demonstration of the tool.