Does your company centralize all communication via WhatsApp to a single number? And how to ensure the security of interactions when employees also communicate through other corporate accounts besides the official one?

If the company has opted for the WhatsApp API, you must have this doubt, right? This mode restricts the monitoring of communication to a single account, leaving out a universe of messages without the slightest supervision.

The lack of control over communication between the organization and third parties via WhatsApp, as we already know, brings various serious problems to companies, and one of the biggest is the leakage of sensitive data, leading to heavy fines and sanctions, as provided for by the General Data Protection Law.

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The good news, however, is that there is already a solution on the market for monitoring multiple WhatsApp numbers simultaneously, thus reducing the risk of these leaks and other incidents.

How does the WhatsApp API work?

Since companies started prioritizing WhatsApp in their operations, the need to monitor commercial conversations that occur on the platform has arisen. The problem, however, is that when adopting the API of the messaging app, communication is organized within the interface of some chosen WhatsApp broker, which is not sufficient when employees use other numbers to communicate.

In cases of companies that have multiple corporate accounts, the most compatible solution is the one that allows for broader supervision, which is the main differential of Zapper.

With Zapper, the communication manager monitors all the company's WhatsApp accounts, regardless of where the employee uses it, whether on the mobile version or the web version. In addition, there is no need to install any other application on the employee's corporate device. This facilitates the organization of messages and files, allowing employees to normally use their devices to chat via WhatsApp.

In the API path, monitored employees need to communicate through a solution integrated into another interface or even another app, making the process difficult. It is also not possible to initiate conversations independently in this model. Messages go through an evaluation and approval process by WhatsApp, making sending slower.

Another important point relates to the pricing of the service. In the WhatsApp API, charges apply to each message, regardless of who initiates it, and the volume of interactions ends up having a considerable impact on the project's cost. With Zapper, the charge is made per number of accounts monitored, and there are no extra fees for conversations or messages sent and received.

How does Zapper work?

Zapper is a pioneering solution in Latin America for monitoring corporate WhatsApp and has excellent performance in companies where each employee uses a different number, devices, and contacts.

All accounts are monitored, and it is possible to detect through keywords in the conversation misconduct, non-compliance with company policies, legal infractions in negotiations, communication noise, and leakage of confidential information.

The manager is notified of each occurrence and assesses the need for intervention. The monitored content is archived in the cloud with restricted access and maximum security, protecting all agents involved in the message exchange.

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In addition to storing dialogues, Zapper also features Analytics functionality, which creates qualitative reports based on interaction data.

It is a platform that serves the HR, commercial, legal, customer service, compliance, financial, and marketing departments, and it is for this versatility that many organizations are increasingly interested in having Zapper's support in their business strategies.

We are more than a solution provider for the integrity of your communication via WhatsApp. We are a conversational intelligence partner that will help your company maximize results.