July 9, 2024
WhatsApp in business: how to officialize?
Implementing clear policies for the use of the app is the first step.
July 9, 2024
WhatsApp in business: how to officialize?
Implementing clear policies for the use of the app is the first step.
July 9, 2024
WhatsApp in business: how to officialize?
Implementing clear policies for the use of the app is the first step.
If WhatsApp is present in the lives of 169 million Brazilians (We are Social and Meltwater/2024), how can the use of the messaging app be banned in the workplace? This is definitely not an option for companies that wish to scale their relationships with customers and results.
It is a fact: regardless of agreeing or not with the use of the app during work hours, it will be used by employees, whether to discuss company matters or for personal conversations.
Therefore, it is better to prevent problems, formalize the presence of WhatsApp in business, and create clear rules for the use of the app, considering the privacy of users and the confidentiality of company information.
Update the Information Security Policy for WhatsApp
From a strategic point of view, WhatsApp must ensure the mobility of communication and the competitiveness of the business, and for this to work, some legal compliance and security measures must be taken.
First and foremost, it is essential to guide corporate WhatsApp users about:
What belongs to the company and what exclusively belongs to the employee;
What types of corporate data cannot be shared;
Procedures for backup to avoid losing company documentation;
Allowed communication times between members of the corporation and with clients;
Appropriate demeanor and language for communication;
Awareness of the General Data Protection Law and possible implications of non-compliance with it.
Creating policies for the use of WhatsApp in the company and the practice of training that reinforces this information are the basis of a well-structured and sustainable work, but to ensure the effectiveness of this procedure, it is necessary to go beyond defining rules and proceed to monitoring user interactions through the app, to check compliance with the rules.
To start monitoring corporate WhatsApp, three other steps are extremely important: communicate to all employees about the organization's conduct; ensure that this information is recorded in all contracts; and obtain user consent for monitoring their conversations through the company's app.
Read also: WhatsApp at work: can the company monitor or is it an invasion of privacy?
Having done that, it's time for the company to learn how to securely supervise communication on its own WhatsApp accounts and how to handle the data obtained from this monitoring.
Why is monitoring corporate WhatsApp important?
There are many benefits to monitoring the corporation's WhatsApp, such as obtaining performance metrics, productivity control, checking language and efficiency of approaches, but undoubtedly, the greatest gain in this strategy is ensuring the integrity of communication between the company and third parties and ensuring compliance with legislation and company policies.
A genuinely Brazilian and unprecedented solution in Latin America was created to meet these needs: Zapper, a multifunctional platform for conversational intelligence and information storage, with all the specifications required by the General Data Protection Law.
Continue reading about: GDPR and WhatsApp: What You Need to Know
Zapper detects through keywords, suspicious conversations that occur on the corporate WhatsApp, indicating risky behaviors, violations, disclosure of sensitive data, leaking of confidential company documents, harassment, among others.
Once any irregularities in the conversations on the app are identified, the manager is notified to analyze in real time the interaction and take appropriate actions. This prevents larger issues from arising, tarnishing the company's reputation and harming its image in the market.
The content of conversations, image, video, and audio files transmitted on corporate WhatsApp are stored in the cloud for an indefinite amount of time. This allows access to data to be restricted and ensures the privacy and identity of the message's interlocutors.
We are in the Era of WhatsApp, and those who can take better advantage of this tool will have more resources to stand out in the market. Embrace this new reality and discover everything we can do to make your communication safer!
Choose Zapper! Click here to schedule a demonstration of the tool right now.
If WhatsApp is present in the lives of 169 million Brazilians (We are Social and Meltwater/2024), how can the use of the messaging app be banned in the workplace? This is definitely not an option for companies that wish to scale their relationships with customers and results.
It is a fact: regardless of agreeing or not with the use of the app during work hours, it will be used by employees, whether to discuss company matters or for personal conversations.
Therefore, it is better to prevent problems, formalize the presence of WhatsApp in business, and create clear rules for the use of the app, considering the privacy of users and the confidentiality of company information.
Update the Information Security Policy for WhatsApp
From a strategic point of view, WhatsApp must ensure the mobility of communication and the competitiveness of the business, and for this to work, some legal compliance and security measures must be taken.
First and foremost, it is essential to guide corporate WhatsApp users about:
What belongs to the company and what exclusively belongs to the employee;
What types of corporate data cannot be shared;
Procedures for backup to avoid losing company documentation;
Allowed communication times between members of the corporation and with clients;
Appropriate demeanor and language for communication;
Awareness of the General Data Protection Law and possible implications of non-compliance with it.
Creating policies for the use of WhatsApp in the company and the practice of training that reinforces this information are the basis of a well-structured and sustainable work, but to ensure the effectiveness of this procedure, it is necessary to go beyond defining rules and proceed to monitoring user interactions through the app, to check compliance with the rules.
To start monitoring corporate WhatsApp, three other steps are extremely important: communicate to all employees about the organization's conduct; ensure that this information is recorded in all contracts; and obtain user consent for monitoring their conversations through the company's app.
Read also: WhatsApp at work: can the company monitor or is it an invasion of privacy?
Having done that, it's time for the company to learn how to securely supervise communication on its own WhatsApp accounts and how to handle the data obtained from this monitoring.
Why is monitoring corporate WhatsApp important?
There are many benefits to monitoring the corporation's WhatsApp, such as obtaining performance metrics, productivity control, checking language and efficiency of approaches, but undoubtedly, the greatest gain in this strategy is ensuring the integrity of communication between the company and third parties and ensuring compliance with legislation and company policies.
A genuinely Brazilian and unprecedented solution in Latin America was created to meet these needs: Zapper, a multifunctional platform for conversational intelligence and information storage, with all the specifications required by the General Data Protection Law.
Continue reading about: GDPR and WhatsApp: What You Need to Know
Zapper detects through keywords, suspicious conversations that occur on the corporate WhatsApp, indicating risky behaviors, violations, disclosure of sensitive data, leaking of confidential company documents, harassment, among others.
Once any irregularities in the conversations on the app are identified, the manager is notified to analyze in real time the interaction and take appropriate actions. This prevents larger issues from arising, tarnishing the company's reputation and harming its image in the market.
The content of conversations, image, video, and audio files transmitted on corporate WhatsApp are stored in the cloud for an indefinite amount of time. This allows access to data to be restricted and ensures the privacy and identity of the message's interlocutors.
We are in the Era of WhatsApp, and those who can take better advantage of this tool will have more resources to stand out in the market. Embrace this new reality and discover everything we can do to make your communication safer!
Choose Zapper! Click here to schedule a demonstration of the tool right now.
If WhatsApp is present in the lives of 169 million Brazilians (We are Social and Meltwater/2024), how can the use of the messaging app be banned in the workplace? This is definitely not an option for companies that wish to scale their relationships with customers and results.
It is a fact: regardless of agreeing or not with the use of the app during work hours, it will be used by employees, whether to discuss company matters or for personal conversations.
Therefore, it is better to prevent problems, formalize the presence of WhatsApp in business, and create clear rules for the use of the app, considering the privacy of users and the confidentiality of company information.
Update the Information Security Policy for WhatsApp
From a strategic point of view, WhatsApp must ensure the mobility of communication and the competitiveness of the business, and for this to work, some legal compliance and security measures must be taken.
First and foremost, it is essential to guide corporate WhatsApp users about:
What belongs to the company and what exclusively belongs to the employee;
What types of corporate data cannot be shared;
Procedures for backup to avoid losing company documentation;
Allowed communication times between members of the corporation and with clients;
Appropriate demeanor and language for communication;
Awareness of the General Data Protection Law and possible implications of non-compliance with it.
Creating policies for the use of WhatsApp in the company and the practice of training that reinforces this information are the basis of a well-structured and sustainable work, but to ensure the effectiveness of this procedure, it is necessary to go beyond defining rules and proceed to monitoring user interactions through the app, to check compliance with the rules.
To start monitoring corporate WhatsApp, three other steps are extremely important: communicate to all employees about the organization's conduct; ensure that this information is recorded in all contracts; and obtain user consent for monitoring their conversations through the company's app.
Read also: WhatsApp at work: can the company monitor or is it an invasion of privacy?
Having done that, it's time for the company to learn how to securely supervise communication on its own WhatsApp accounts and how to handle the data obtained from this monitoring.
Why is monitoring corporate WhatsApp important?
There are many benefits to monitoring the corporation's WhatsApp, such as obtaining performance metrics, productivity control, checking language and efficiency of approaches, but undoubtedly, the greatest gain in this strategy is ensuring the integrity of communication between the company and third parties and ensuring compliance with legislation and company policies.
A genuinely Brazilian and unprecedented solution in Latin America was created to meet these needs: Zapper, a multifunctional platform for conversational intelligence and information storage, with all the specifications required by the General Data Protection Law.
Continue reading about: GDPR and WhatsApp: What You Need to Know
Zapper detects through keywords, suspicious conversations that occur on the corporate WhatsApp, indicating risky behaviors, violations, disclosure of sensitive data, leaking of confidential company documents, harassment, among others.
Once any irregularities in the conversations on the app are identified, the manager is notified to analyze in real time the interaction and take appropriate actions. This prevents larger issues from arising, tarnishing the company's reputation and harming its image in the market.
The content of conversations, image, video, and audio files transmitted on corporate WhatsApp are stored in the cloud for an indefinite amount of time. This allows access to data to be restricted and ensures the privacy and identity of the message's interlocutors.
We are in the Era of WhatsApp, and those who can take better advantage of this tool will have more resources to stand out in the market. Embrace this new reality and discover everything we can do to make your communication safer!
Choose Zapper! Click here to schedule a demonstration of the tool right now.
If WhatsApp is present in the lives of 169 million Brazilians (We are Social and Meltwater/2024), how can the use of the messaging app be banned in the workplace? This is definitely not an option for companies that wish to scale their relationships with customers and results.
It is a fact: regardless of agreeing or not with the use of the app during work hours, it will be used by employees, whether to discuss company matters or for personal conversations.
Therefore, it is better to prevent problems, formalize the presence of WhatsApp in business, and create clear rules for the use of the app, considering the privacy of users and the confidentiality of company information.
Update the Information Security Policy for WhatsApp
From a strategic point of view, WhatsApp must ensure the mobility of communication and the competitiveness of the business, and for this to work, some legal compliance and security measures must be taken.
First and foremost, it is essential to guide corporate WhatsApp users about:
What belongs to the company and what exclusively belongs to the employee;
What types of corporate data cannot be shared;
Procedures for backup to avoid losing company documentation;
Allowed communication times between members of the corporation and with clients;
Appropriate demeanor and language for communication;
Awareness of the General Data Protection Law and possible implications of non-compliance with it.
Creating policies for the use of WhatsApp in the company and the practice of training that reinforces this information are the basis of a well-structured and sustainable work, but to ensure the effectiveness of this procedure, it is necessary to go beyond defining rules and proceed to monitoring user interactions through the app, to check compliance with the rules.
To start monitoring corporate WhatsApp, three other steps are extremely important: communicate to all employees about the organization's conduct; ensure that this information is recorded in all contracts; and obtain user consent for monitoring their conversations through the company's app.
Read also: WhatsApp at work: can the company monitor or is it an invasion of privacy?
Having done that, it's time for the company to learn how to securely supervise communication on its own WhatsApp accounts and how to handle the data obtained from this monitoring.
Why is monitoring corporate WhatsApp important?
There are many benefits to monitoring the corporation's WhatsApp, such as obtaining performance metrics, productivity control, checking language and efficiency of approaches, but undoubtedly, the greatest gain in this strategy is ensuring the integrity of communication between the company and third parties and ensuring compliance with legislation and company policies.
A genuinely Brazilian and unprecedented solution in Latin America was created to meet these needs: Zapper, a multifunctional platform for conversational intelligence and information storage, with all the specifications required by the General Data Protection Law.
Continue reading about: GDPR and WhatsApp: What You Need to Know
Zapper detects through keywords, suspicious conversations that occur on the corporate WhatsApp, indicating risky behaviors, violations, disclosure of sensitive data, leaking of confidential company documents, harassment, among others.
Once any irregularities in the conversations on the app are identified, the manager is notified to analyze in real time the interaction and take appropriate actions. This prevents larger issues from arising, tarnishing the company's reputation and harming its image in the market.
The content of conversations, image, video, and audio files transmitted on corporate WhatsApp are stored in the cloud for an indefinite amount of time. This allows access to data to be restricted and ensures the privacy and identity of the message's interlocutors.
We are in the Era of WhatsApp, and those who can take better advantage of this tool will have more resources to stand out in the market. Embrace this new reality and discover everything we can do to make your communication safer!
Choose Zapper! Click here to schedule a demonstration of the tool right now.
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
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