November 12, 2024
Zapper brings WhatsApp monitoring to the RD Summit in São Paulo
For the first time at the event, the company made its debut in the Startup Corner space with a pioneering solution in Latin America.
November 12, 2024
Zapper brings WhatsApp monitoring to the RD Summit in São Paulo
For the first time at the event, the company made its debut in the Startup Corner space with a pioneering solution in Latin America.
November 12, 2024
Zapper brings WhatsApp monitoring to the RD Summit in São Paulo
For the first time at the event, the company made its debut in the Startup Corner space with a pioneering solution in Latin America.
Not even the incessant rain in the São Paulo capital hindered the plans of those who wanted to check out the RD Summit 2024, the largest marketing, e-commerce, and innovation event in Latin America, which gathered 21,000 visitors from November 6 to 8 at the Expo Center Norte.
It was three days of immersion in online sales, WhatsApp, digital content, and sales strategies presented by major names in the communication and digital marketing market.
The event featured two floors that accommodated lecture rooms, plenaries, a business fair, a creative fair, and a new space dedicated to startups, an area that was also the HQ of Zapper for the three days of RD Summit.
In this rich environment, we were able to meet new partners, received visits from clients and friends, and had the privilege of presenting our communication governance solutions through corporate WhatsApp to an extremely qualified audience!
Undoubtedly, the most recurring themes in the speakers' talks were Artificial Intelligence and WhatsApp, given the popularization of the technology and the messaging app in service routines and business operations across all segments.
Read also: How Conversational Intelligence on WhatsApp Can Transform Your Business
Among the services in Zapper's space and contacts with leads, we were able to attend some lectures, and now we want to share some insights to boost the work you are already doing with WhatsApp in your company, shall we?
How to turn conversations on WhatsApp into sales?
One of the talks we enjoyed the most was by journalist João Paulo Borges, or as he is better known in the market, JP do Whats (@jpdowhats). Dedicated to the study of WhatsApp since 2016, he became a mentor for companies and a renowned speaker in the field.
On the RD stage, he taught and filled the audience with tips on the best practices on the platform for attracting and retaining customers. Let’s check out some of them:
The first step is to always stay updated about the new functionalities implemented in the app, to make the most of the tool’s potential;
Bet on promoting the company’s WhatsApp QR Code in printed materials and on the website to facilitate public access to the communication channel;
Create groups with customers to share promos, events, campaigns, coupons, conduct polls, send stickers with the brand, and emojis. This more human relationship with the consumer activates rapid engagement;
If the group is not a choice, invest in broadcast lists and work with each customer individually. Creating a database with the preferences and buying style of each lead makes all the difference for maintaining conversations;
Using the WhatsApp status to share the most important information about the brand or company is the secret to reaching even those people who have silenced the group. Many people prefer to follow updates from contacts via status.
All these guidelines are extremely useful for enhancing users' experiences on WhatsApp and boosting sales results; however, there is foundational work that needs to be very well executed before these steps.
Don't forget the basics!
Clear messages are essential; after all, how can you engage people if they cannot comprehend the information? Setting up a greeting is also good practice and brings more professionalism to the channel. And don’t forget to set up absence messages with your service hours.
It is very important that the content transmitted via WhatsApp is relevant and considers the particularities of the consumer. That’s what will make the conversation turn into business. It’s worth organizing conversations using tags with tips on the customer’s consumption behavior or even the best times to reach out.
Do not make invasive approaches or send mass messages. The consumer does not want to feel like “just another.” They desire personalized and humanized service.
It’s impactful, but the trend is that content will be people's companion in the near future. Thus, the formula of “inform,” “entertain,” and “connect” remains valid, especially on WhatsApp.
At a time when we are bombarded with messages through the app, conversations between companies and consumers must be differentiated experiences. Contact needs to be expected and opportune, to ensure valuable relationships and engagement.
May other learning opportunities come, like the one we had at the RD Summit. And may WhatsApp increasingly be a bridge to connect people with purposes.
Not even the incessant rain in the São Paulo capital hindered the plans of those who wanted to check out the RD Summit 2024, the largest marketing, e-commerce, and innovation event in Latin America, which gathered 21,000 visitors from November 6 to 8 at the Expo Center Norte.
It was three days of immersion in online sales, WhatsApp, digital content, and sales strategies presented by major names in the communication and digital marketing market.
The event featured two floors that accommodated lecture rooms, plenaries, a business fair, a creative fair, and a new space dedicated to startups, an area that was also the HQ of Zapper for the three days of RD Summit.
In this rich environment, we were able to meet new partners, received visits from clients and friends, and had the privilege of presenting our communication governance solutions through corporate WhatsApp to an extremely qualified audience!
Undoubtedly, the most recurring themes in the speakers' talks were Artificial Intelligence and WhatsApp, given the popularization of the technology and the messaging app in service routines and business operations across all segments.
Read also: How Conversational Intelligence on WhatsApp Can Transform Your Business
Among the services in Zapper's space and contacts with leads, we were able to attend some lectures, and now we want to share some insights to boost the work you are already doing with WhatsApp in your company, shall we?
How to turn conversations on WhatsApp into sales?
One of the talks we enjoyed the most was by journalist João Paulo Borges, or as he is better known in the market, JP do Whats (@jpdowhats). Dedicated to the study of WhatsApp since 2016, he became a mentor for companies and a renowned speaker in the field.
On the RD stage, he taught and filled the audience with tips on the best practices on the platform for attracting and retaining customers. Let’s check out some of them:
The first step is to always stay updated about the new functionalities implemented in the app, to make the most of the tool’s potential;
Bet on promoting the company’s WhatsApp QR Code in printed materials and on the website to facilitate public access to the communication channel;
Create groups with customers to share promos, events, campaigns, coupons, conduct polls, send stickers with the brand, and emojis. This more human relationship with the consumer activates rapid engagement;
If the group is not a choice, invest in broadcast lists and work with each customer individually. Creating a database with the preferences and buying style of each lead makes all the difference for maintaining conversations;
Using the WhatsApp status to share the most important information about the brand or company is the secret to reaching even those people who have silenced the group. Many people prefer to follow updates from contacts via status.
All these guidelines are extremely useful for enhancing users' experiences on WhatsApp and boosting sales results; however, there is foundational work that needs to be very well executed before these steps.
Don't forget the basics!
Clear messages are essential; after all, how can you engage people if they cannot comprehend the information? Setting up a greeting is also good practice and brings more professionalism to the channel. And don’t forget to set up absence messages with your service hours.
It is very important that the content transmitted via WhatsApp is relevant and considers the particularities of the consumer. That’s what will make the conversation turn into business. It’s worth organizing conversations using tags with tips on the customer’s consumption behavior or even the best times to reach out.
Do not make invasive approaches or send mass messages. The consumer does not want to feel like “just another.” They desire personalized and humanized service.
It’s impactful, but the trend is that content will be people's companion in the near future. Thus, the formula of “inform,” “entertain,” and “connect” remains valid, especially on WhatsApp.
At a time when we are bombarded with messages through the app, conversations between companies and consumers must be differentiated experiences. Contact needs to be expected and opportune, to ensure valuable relationships and engagement.
May other learning opportunities come, like the one we had at the RD Summit. And may WhatsApp increasingly be a bridge to connect people with purposes.
Not even the incessant rain in the São Paulo capital hindered the plans of those who wanted to check out the RD Summit 2024, the largest marketing, e-commerce, and innovation event in Latin America, which gathered 21,000 visitors from November 6 to 8 at the Expo Center Norte.
It was three days of immersion in online sales, WhatsApp, digital content, and sales strategies presented by major names in the communication and digital marketing market.
The event featured two floors that accommodated lecture rooms, plenaries, a business fair, a creative fair, and a new space dedicated to startups, an area that was also the HQ of Zapper for the three days of RD Summit.
In this rich environment, we were able to meet new partners, received visits from clients and friends, and had the privilege of presenting our communication governance solutions through corporate WhatsApp to an extremely qualified audience!
Undoubtedly, the most recurring themes in the speakers' talks were Artificial Intelligence and WhatsApp, given the popularization of the technology and the messaging app in service routines and business operations across all segments.
Read also: How Conversational Intelligence on WhatsApp Can Transform Your Business
Among the services in Zapper's space and contacts with leads, we were able to attend some lectures, and now we want to share some insights to boost the work you are already doing with WhatsApp in your company, shall we?
How to turn conversations on WhatsApp into sales?
One of the talks we enjoyed the most was by journalist João Paulo Borges, or as he is better known in the market, JP do Whats (@jpdowhats). Dedicated to the study of WhatsApp since 2016, he became a mentor for companies and a renowned speaker in the field.
On the RD stage, he taught and filled the audience with tips on the best practices on the platform for attracting and retaining customers. Let’s check out some of them:
The first step is to always stay updated about the new functionalities implemented in the app, to make the most of the tool’s potential;
Bet on promoting the company’s WhatsApp QR Code in printed materials and on the website to facilitate public access to the communication channel;
Create groups with customers to share promos, events, campaigns, coupons, conduct polls, send stickers with the brand, and emojis. This more human relationship with the consumer activates rapid engagement;
If the group is not a choice, invest in broadcast lists and work with each customer individually. Creating a database with the preferences and buying style of each lead makes all the difference for maintaining conversations;
Using the WhatsApp status to share the most important information about the brand or company is the secret to reaching even those people who have silenced the group. Many people prefer to follow updates from contacts via status.
All these guidelines are extremely useful for enhancing users' experiences on WhatsApp and boosting sales results; however, there is foundational work that needs to be very well executed before these steps.
Don't forget the basics!
Clear messages are essential; after all, how can you engage people if they cannot comprehend the information? Setting up a greeting is also good practice and brings more professionalism to the channel. And don’t forget to set up absence messages with your service hours.
It is very important that the content transmitted via WhatsApp is relevant and considers the particularities of the consumer. That’s what will make the conversation turn into business. It’s worth organizing conversations using tags with tips on the customer’s consumption behavior or even the best times to reach out.
Do not make invasive approaches or send mass messages. The consumer does not want to feel like “just another.” They desire personalized and humanized service.
It’s impactful, but the trend is that content will be people's companion in the near future. Thus, the formula of “inform,” “entertain,” and “connect” remains valid, especially on WhatsApp.
At a time when we are bombarded with messages through the app, conversations between companies and consumers must be differentiated experiences. Contact needs to be expected and opportune, to ensure valuable relationships and engagement.
May other learning opportunities come, like the one we had at the RD Summit. And may WhatsApp increasingly be a bridge to connect people with purposes.
Not even the incessant rain in the São Paulo capital hindered the plans of those who wanted to check out the RD Summit 2024, the largest marketing, e-commerce, and innovation event in Latin America, which gathered 21,000 visitors from November 6 to 8 at the Expo Center Norte.
It was three days of immersion in online sales, WhatsApp, digital content, and sales strategies presented by major names in the communication and digital marketing market.
The event featured two floors that accommodated lecture rooms, plenaries, a business fair, a creative fair, and a new space dedicated to startups, an area that was also the HQ of Zapper for the three days of RD Summit.
In this rich environment, we were able to meet new partners, received visits from clients and friends, and had the privilege of presenting our communication governance solutions through corporate WhatsApp to an extremely qualified audience!
Undoubtedly, the most recurring themes in the speakers' talks were Artificial Intelligence and WhatsApp, given the popularization of the technology and the messaging app in service routines and business operations across all segments.
Read also: How Conversational Intelligence on WhatsApp Can Transform Your Business
Among the services in Zapper's space and contacts with leads, we were able to attend some lectures, and now we want to share some insights to boost the work you are already doing with WhatsApp in your company, shall we?
How to turn conversations on WhatsApp into sales?
One of the talks we enjoyed the most was by journalist João Paulo Borges, or as he is better known in the market, JP do Whats (@jpdowhats). Dedicated to the study of WhatsApp since 2016, he became a mentor for companies and a renowned speaker in the field.
On the RD stage, he taught and filled the audience with tips on the best practices on the platform for attracting and retaining customers. Let’s check out some of them:
The first step is to always stay updated about the new functionalities implemented in the app, to make the most of the tool’s potential;
Bet on promoting the company’s WhatsApp QR Code in printed materials and on the website to facilitate public access to the communication channel;
Create groups with customers to share promos, events, campaigns, coupons, conduct polls, send stickers with the brand, and emojis. This more human relationship with the consumer activates rapid engagement;
If the group is not a choice, invest in broadcast lists and work with each customer individually. Creating a database with the preferences and buying style of each lead makes all the difference for maintaining conversations;
Using the WhatsApp status to share the most important information about the brand or company is the secret to reaching even those people who have silenced the group. Many people prefer to follow updates from contacts via status.
All these guidelines are extremely useful for enhancing users' experiences on WhatsApp and boosting sales results; however, there is foundational work that needs to be very well executed before these steps.
Don't forget the basics!
Clear messages are essential; after all, how can you engage people if they cannot comprehend the information? Setting up a greeting is also good practice and brings more professionalism to the channel. And don’t forget to set up absence messages with your service hours.
It is very important that the content transmitted via WhatsApp is relevant and considers the particularities of the consumer. That’s what will make the conversation turn into business. It’s worth organizing conversations using tags with tips on the customer’s consumption behavior or even the best times to reach out.
Do not make invasive approaches or send mass messages. The consumer does not want to feel like “just another.” They desire personalized and humanized service.
It’s impactful, but the trend is that content will be people's companion in the near future. Thus, the formula of “inform,” “entertain,” and “connect” remains valid, especially on WhatsApp.
At a time when we are bombarded with messages through the app, conversations between companies and consumers must be differentiated experiences. Contact needs to be expected and opportune, to ensure valuable relationships and engagement.
May other learning opportunities come, like the one we had at the RD Summit. And may WhatsApp increasingly be a bridge to connect people with purposes.
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
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