Quick communication, practicality, and efficiency are some of the reasons why companies choose to use WhatsApp in their day-to-day operations, both to optimize interactions between teams and to increase proximity with clients and suppliers. However, when this tool is not supervised, it can also harm the image and integrity of the organization.

Unethical behaviors, such as illegal favoritism, bribery, harassment, and leaking confidential information, when unnoticed in conversations on WhatsApp, compromise the credibility of the corporation in the market and can lead to fines, sanctions, and even legal proceedings.

Read also: Monitoring corporate WhatsApp is an effective tool against harassment in companies

But how to supervise the content of conversations if the messages are encrypted, not stored on the company's servers, and if employees use their personal accounts to communicate with third parties and with colleagues at work?

Transparency, awareness, and a little help from AI

Since WhatsApp is essential for ensuring speed in processes and dissemination of information, it is unthinkable to restrict the use of the app in any company. And that is not even necessary. There are some easy-to-implement strategies that can make communication via the messenger more secure.

First of all, the company needs to define clear policies regarding internal and external communication and concentrate interactions on corporate accounts and devices. This facilitates the alignment of information and helps in adopting parameters and limits for contacts.

This first step, of requiring that dialogues occur through the company's official resources, automatically assigns to users responsibility for their communication when conducted unofficially, and if there are incidents in this contact, those will be subject to warning.

Read also: Why separate personal WhatsApp from corporate WhatsApp?

Devices such as smartphones, laptops, tablets, and computers owned by the corporation can be monitored without disrespecting users' privacy. However, for this practice to be legal and ethical, it must be informed to employees from the moment of hiring or through an official document.

Training for raising awareness about the proper use of corporate devices and accounts also demonstrates the company's interest in ensuring the confidentiality of communications and preserving users' identities. This tactic benefits everyone.

With the help of AI, there is already a monitoring solution for dialogues for companies that interact via WhatsApp. In addition to monitoring contacts, the data obtained is stored with total security, in accordance with the requirements of the General Data Protection Law, and later this content is analyzed by the platform itself.

Read also: Companies can monitor corporate WhatsApps

Shall we get to know this solution better?

WhatsApp monitoring by AI and machine learning resources

Zapper is a unique platform in Latin America that uses artificial intelligence to monitor companies' interactions via WhatsApp. Words indicating sensitive topics are detected in messages between users, and a notification is immediately sent to the communication manager.

Once the content of the conversation is viewed, this manager can intervene immediately. All monitored material is saved instantly in the cloud, even if one of the interlocutors tries to delete the dialogue or part of it.

The content is stored indefinitely, and only authorized individuals can access this information, minimizing the risk of data leakage.

After being collected and saved, the messages remain available for future consultation and can undergo an analysis by the platform itself, resulting in customized reports for various applications.

More than exerting governance over communication via WhatsApp, Zapper acts directly on the intelligence of the business, as it uses the conversations on the app to provide insights that will improve processes, increase information security, and enhance the company's strategies.

Read also: Monitoring corporate WhatsApp to increase security and efficiency

Do not compromise your organization's integrity and do not take unnecessary risks due to lack of control over corporate WhatsApp. Count on Zapper so that no conversation involving your business and your clients goes unnoticed!

Click here to schedule a demonstration of the tool.