Changes to the billing model on the WhatsApp API, effective July 1, 2025, have challenged the way businesses communicate with their customers and impacted the budget control of these corporations.

This happens because Meta decided to charge companies for each message delivered on the platform, instead of pricing by conversation session, as had been occurring.

This new rule, however, may make the costs of digital communication unpredictable each month and, therefore, difficult to control, requiring solutions to avoid surprises at the end of the bill.

See also: Updates to the WhatsApp API for 2025

It is also worth noting that the fees charged per message vary according to the category, which can be “marketing” (ads, offers, campaigns, and promotions), “utility” (order confirmations, invoices, appointments), “authentication” (verification codes, login, and security). Messages initiated by the customer can be replied to for free within a 24-hour window.

According to this dynamic, depending on the volume of service or customer turnover, the following may occur:

• Difficulty in projecting costs, which can affect the financial planning of the company;

• Reduction in the use of WhatsApp, limiting the channel's potential and harming results;

• Decrease in the promotion of offers and campaigns, harming the operation's strategy.

Charging by connected account is a predictable and secure solution. Let’s understand better how this works?

See also: WhatsApp API: is it for my company or do I need another solution?

How to make the approach more predictable and clear?

Experts indicate some tactics to reduce costs with messages transmitted via WhatsApp for business. It is a combination of intelligent automation and strategic engagement.

Encouraging customers to contact you via the app, with “Click-to-WhatsApp” ads, as well as using chatbots to respond within the free messaging period are resources that help reduce spending, but this is not effective.

Choosing a different path with a tool that uses the billing model by connected account, that is, per active WhatsApp number in the company, may be the best choice for those wanting to control monthly investment, especially when the volume of interactions is high, such as in e-commerce, financial services, health, and education, for example.

Zapper, a suite of solutions for the governance of communication via WhatsApp for businesses, employs the connected account billing system, with a fixed monthly fee, which considerably eases the organization’s planning and brings benefits such as:

• Stability in the budget, avoiding extra costs caused by message spikes or intensive campaigns;

• Controlled scalability, as adding new accounts to the platform means the cost increases proportionally and predictably;

• Free use of WhatsApp to strengthen relationships with customers, reinforce brand presence, and expand visibility of promotional actions and campaigns.

  
  

  

See also: Professional WhatsApp without the API restrictions

These advantages alone would be sufficient to adopt Zapper into the digital communication strategy of companies, but the use of the solution goes much further...

Control over interaction quality and data security

Created to monitor conversations on WhatsApp for business, the Zapper platform tracks corporate dialogues on each device and account used by the organization, allowing the manager to know everything that is discussed and disclosed in the company's name, thus ensuring the best service experience.

It is also possible to register keywords that indicate suspicious conversations, and each time these terms are detected, a notification is sent to the communication manager, who will evaluate the occurrence and can intervene in the interaction immediately. This practice prevents inappropriate or illegal procedures with the customer.

See also: Complete management of WhatsApp without altering the team’s routine?

All information and files are captured full-time and in full, even if a user tries to delete a part or an entire conversation. This data is stored in the cloud for an indefinite period and with restricted access to prevent data leaks.

The collected content can undergo analysis by the platform itself, to create qualitative reports and useful metrics for use in various departments of the organization. Monitoring the dialogues is not only about context but about emerging feelings of the interlocutors, offering a deeper insight into the conversations.

This sentiment analysis functionality is a launch by Zapper, which has been utilizing Artificial Intelligence to enhance business intelligence for companies. The solution promotes greater understanding of personas, detection of buying intention, identification of customer satisfaction levels, and points of improvement in processes.

See also: How to apply Conversational Intelligence to corporate WhatsApp

With Zapper, the company controls and organizes all communication via WhatsApp, enhances customer relationships, strengthens market credibility, and gains competitive advantages through conversational intelligence. All this, without obstacles, without extra costs to send messages and with high security.

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