Bank details, credit card number, documents, geolocation, contracts, medical information… We all know the implications of sharing such content with strangers. However, this is exactly what we do daily on WhatsApp.

If for individuals the leakage of confidential data already causes significant damage, imagine in an organization with hundreds of employees. The damage multiplies, resulting in million-dollar fines, harm to credibility, and damage to reputation in the market.

Also read: How to prevent scandals and damage to your company's image

A survey conducted in 2021 by Veritas Technologie reveals that 84% of professionals interviewed in Brazil admit to sharing confidential information of the companies they work for through messaging apps like WhatsApp and that 71% of these individuals even save the shared information.

There is a lot of sensitive content circulating without the slightest security or confidentiality guarantee, which demands maximum attention from companies, discernment about what can or cannot be shared via WhatsApp, and knowledge of the consequences arising from the exposure of private information.

Also read: Data security and governance is a trend for corporate WhatsApp

How to prevent data leakage via WhatsApp?

There are some precautions to reduce the risks of data sharing through the messaging app. Implementing usage policies for this resource and conducting periodic training for all WhatsApp users in the corporation are basic initiatives to clarify what is confidential.

To facilitate this process, we have brought some tips:

• Separate sensitive data from other data. Private information includes those that identify racial or ethnic origin, religious belief, political opinion, union affiliation, or membership in a religious, philosophical, or political organization, as well as health-related data (genetic, biometric, among others).

  
  

• Ensure the actual necessity of the company in obtaining private information. Does this have a decisive impact on operations?

  
  

• Record all data collection and the purpose of this process.

  
  

• Adopt strict internal procedures for handling sensitive personal data, including impact reports and reviews of information disposal policies.

• Check employment contracts and verify the existence of clauses related to the protection of personal data, and the authorizations granted by the employee to the company regarding the use of such information.

• Establish a communication channel with the employee and the public regarding any violations of LGPD.

  
  

• Create a reporting space and a privacy committee to detect any violations.

  
  

• Implement monitoring of conversations that occur on WhatsApp used for corporate matters, in order to identify possible data leakage risks.

WhatsApp monitoring is a differentiator

With the hybrid work systems adopted by companies, it has become challenging to control communication, as corporate matters are now addressed through WhatsApp and from anywhere.

An effective alternative to minimize the risk of sharing confidential information is to monitor conversations through the application. This way, the interactions that occur are recorded, as well as the sending and receiving of files, images, personal, contractual, and financial information.

Zapper is the first solution in Latin America for conversational intelligence capable of monitoring interactions conducted through WhatsApp, fully compliant with LGPD, thus providing more security to corporate communication.

The platform detects through keywords any signs of improper information sharing or even violations of company policies, preventing the exposure of sensitive data, whether from the corporation or users.

The collected information is stored in the cloud, with restricted access, and can also be metrified, generating analytical reports for use by HR, legal, commercial, according to the needs of each department.

This is a complete solution that demonstrates the company's care regarding data security and clearly defines responsibility for unauthorized information sharing via WhatsApp.

Controlling communication and preventing risks are highly valued practices in the market and are defined as competitive differentiators. Which company does not want to be among the most respected organizations? With Zapper, you can!

Click here to schedule a demonstration of the tool now!