Gamification is one of those words that gained traction in the corporate world in recent years and refers to a technique that adapted resources from board games to teaching and training activities, especially in the workplace, to promote faster learning with a higher engagement and utilization rate.

The strategy of engaging people through fun proves to be so effective among teams in companies that something very similar has been applied to consumers, through WhatsApp, with the purpose of customer loyalty.

Also read: WhatsApp for retargeting in e-commerce

In this article, we will discover how this tactic is promoting memorable experiences and why WhatsApp has been chosen for implementation.

Why use WhatsApp for gamification?

Because the messaging app is the most used means by 80% of Brazilians to contact companies and brands! So, it's only natural to create fun, dynamic, and engaging journeys in this channel!

Major players have already adopted gamification through WhatsApp, and the fact that they are always present in customers' minds is no coincidence. An example is the case of Chevrolet, which created the Chevrolet Zap Racing to raise awareness among customers about traffic issues.

Thinking outside the box is essential to implement gamification on WhatsApp. Engaging activities that stimulate competitiveness and offer rewards are the best ways to retain consumers. In this sense, we have:

• Multiple-choice tests that offer discounts based on scoring;

  
  

• Solving puzzles to access exclusive content;

  
  

• Conducting surveys with the chance of winning prizes;

  
  

• Promoting challenges/games, ranking users, and accumulating points that can be exchanged for advantages when purchasing;

  
  

  

• Implementation of different levels of membership or status with differentiated benefits;

• Creation of avatars and personalized stickers with the integration of a chatbot on WhatsApp.

Also read: 10 practices to improve service via WhatsApp

The sky's the limit! The important thing is to strengthen relationships and ensure the sustainability of loyalty programs, activating the inner child we all have.

But can gamification through WhatsApp bring even more advantages to the company?

Monitoring WhatsApp to enhance gamification

Imagine engaging your audience and also obtaining valuable information from them through interactions? Yes! What is already good can improve through monitoring WhatsApp.

Zapper is a WhatsApp monitoring platform that allows control of communication through the app, stores content captured in conversations, and generates qualified reports to boost business strategies.

In the case of gamification initiatives, for example, Zapper can:

• Identify the best times for interaction;

• Measure the average time of contact with users;

• Tabulate the results of challenges, which allows for better understanding of consumer preferences;

• Count clicks on links, vouchers, and rewards;

• Visualize the completion rate of games, which indicates adherence to the proposal;

• Check the return rate in new interactions to assess the degree of proximity and determine the next approaches.

Zapper can be a great ally in crafting marketing campaigns and promoting stronger relationships with customers. Applying strategies on WhatsApp to entertain, instruct, and evoke emotions is what truly connects people and makes them come back.

Also read: Corporate WhatsApp monitoring to increase security and efficiency

Gamification can become a trend among customers, and this is a unique opportunity to know them better. Don’t miss the chance to get closer to your audience through WhatsApp and rely on Zapper to solidify your return on investment with consumers!

Click here to schedule a demo of the tool.