March 18, 2025
Risk management in communication through corporate WhatsApp
How monitoring conversations contributes to information security.
March 18, 2025
Risk management in communication through corporate WhatsApp
How monitoring conversations contributes to information security.
March 18, 2025
Risk management in communication through corporate WhatsApp
How monitoring conversations contributes to information security.
Have you ever thought about how much the loss of confidential data would cost your company? Or what would be the extent of the damage resulting from the leak of your customers' data?
The WhatsApp is a tool widely used in organizations to speed up and facilitate internal communication and with third parties, however, the lack of governance over the messages transmitted by the corporate app and the absence of strategies for handling this information can generate problems not only financially but also to the company's reputation, resulting in cancellations by customers and in the market.
In this article, we will delve into the risks that lack of control over corporate WhatsApp brings to businesses.
Also read: Is your company's WhatsApp really secure?
5 security issues to avoid in corporate WhatsApp
Internal alignments, information about commercial strategy, documents, and personal data are confidential content for any organization and therefore deserve maximum care regarding security to minimize the risk of leaks and misuse.
Anyone transmitting these materials via corporate WhatsApp imagines that such information will be properly handled and stored in a way that preserves privacy. However, without a defined compliance policy to ensure confidentiality and correct archiving, it becomes unfeasible to guarantee the protection of interactions.
Among the main risks presented by a communication without governance, we have:
1- Loss of confidential information
One of the main concerns in communication via WhatsApp is the loss of confidential information. Without clear guidance and governance strategies, employees may share sensitive client data or financial information without proper authorization. This violates privacy and results in loss of trust from clients.
2- Data leakage
This is a problem for organizations and users and occurs due to the lack of training, awareness, and absence of processes related to data storage. Industrial secrets, privileged information about negotiations, hiring, and layoffs, for example, when improperly disclosed on WhatsApp can ruin an operation, impact the company's credibility, and generate serious consequences, including the loss of intellectual property and lawsuits.
3- Non-compliance with regulations
The lack of governance in corporate WhatsApp can also lead to non-compliance with regulations. For example, the General Data Protection Law (LGPD) requires that companies protect their customers' personal data. If employees do not follow security policies, the company is subject to fines and penalties.
Also read: LGPD and WhatsApp: What You Need to Know
4- Exposure to scams
It is common to send and receive links and files via WhatsApp, but have you thought about the trouble they can cause when infected? This situation weakens communication and exposes the company, user, and client, as it compromises the confidentiality and privacy of interactions.
5- Company reputation
In times of fake news, every precaution is little when it comes to the dissemination of information, especially via WhatsApp. Incorrect information about the company or excerpts from a conversation between high-level members, for example, when mass-distributed through the app, affect the corporation's credibility, compromising its image in the market and the value perception by clients. This constitutes an invaluable loss and is difficult to reverse.
One way to manage communication through corporate WhatsApp is through monitoring conversations via the app, both on the company's devices and accounts. But how to carry out this procedure?
Monitoring corporate WhatsApp is with Zapper
Brazil, the second largest user of WhatsApp in the world, is also the birthplace of an innovation that enhances the use of the tool. The Rio de Janeiro startup Zapper developed the first solution for monitoring corporate conversations via messaging app, in Latin America.
The platform tracks all interactions conducted on the messenger and, through keyword detection, indicates suspicious conversations that may point to deviations from conduct, violations of company policies, illegalities, harassment, bullying, among other occurrences.
Also read: Companies can monitor corporate WhatsApps
This allows the company to control its communication, prevent reputational problems, and intervene immediately in critical moments. A notification of sensitive conversations is issued to the manager for verification and resolution.
The captured conversations and files are stored entirely in the cloud, with limited access to ensure the confidentiality of the data. And as this content remains saved indefinitely, it is possible to analyze the material and create qualified reports, by the platform itself.
The insights extracted from interactions via WhatsApp can contribute to the enhancement of communication security policies through the messenger and also indicate the need for training for the team, provide indicators of the best times to reach clients, campaign performance, among other information.
Also read: Marketing generated by WhatsApp conversations
With the monitoring of WhatsApp by Zapper, organizations can reinforce the safety and control of messages through the app and also use it in a more strategic and intelligent way.
Bring innovation, technology, and intelligence to your business with the first solution in WhatsApp monitoring: Zapper!
Click here to schedule a demonstration of the tool.
Have you ever thought about how much the loss of confidential data would cost your company? Or what would be the extent of the damage resulting from the leak of your customers' data?
The WhatsApp is a tool widely used in organizations to speed up and facilitate internal communication and with third parties, however, the lack of governance over the messages transmitted by the corporate app and the absence of strategies for handling this information can generate problems not only financially but also to the company's reputation, resulting in cancellations by customers and in the market.
In this article, we will delve into the risks that lack of control over corporate WhatsApp brings to businesses.
Also read: Is your company's WhatsApp really secure?
5 security issues to avoid in corporate WhatsApp
Internal alignments, information about commercial strategy, documents, and personal data are confidential content for any organization and therefore deserve maximum care regarding security to minimize the risk of leaks and misuse.
Anyone transmitting these materials via corporate WhatsApp imagines that such information will be properly handled and stored in a way that preserves privacy. However, without a defined compliance policy to ensure confidentiality and correct archiving, it becomes unfeasible to guarantee the protection of interactions.
Among the main risks presented by a communication without governance, we have:
1- Loss of confidential information
One of the main concerns in communication via WhatsApp is the loss of confidential information. Without clear guidance and governance strategies, employees may share sensitive client data or financial information without proper authorization. This violates privacy and results in loss of trust from clients.
2- Data leakage
This is a problem for organizations and users and occurs due to the lack of training, awareness, and absence of processes related to data storage. Industrial secrets, privileged information about negotiations, hiring, and layoffs, for example, when improperly disclosed on WhatsApp can ruin an operation, impact the company's credibility, and generate serious consequences, including the loss of intellectual property and lawsuits.
3- Non-compliance with regulations
The lack of governance in corporate WhatsApp can also lead to non-compliance with regulations. For example, the General Data Protection Law (LGPD) requires that companies protect their customers' personal data. If employees do not follow security policies, the company is subject to fines and penalties.
Also read: LGPD and WhatsApp: What You Need to Know
4- Exposure to scams
It is common to send and receive links and files via WhatsApp, but have you thought about the trouble they can cause when infected? This situation weakens communication and exposes the company, user, and client, as it compromises the confidentiality and privacy of interactions.
5- Company reputation
In times of fake news, every precaution is little when it comes to the dissemination of information, especially via WhatsApp. Incorrect information about the company or excerpts from a conversation between high-level members, for example, when mass-distributed through the app, affect the corporation's credibility, compromising its image in the market and the value perception by clients. This constitutes an invaluable loss and is difficult to reverse.
One way to manage communication through corporate WhatsApp is through monitoring conversations via the app, both on the company's devices and accounts. But how to carry out this procedure?
Monitoring corporate WhatsApp is with Zapper
Brazil, the second largest user of WhatsApp in the world, is also the birthplace of an innovation that enhances the use of the tool. The Rio de Janeiro startup Zapper developed the first solution for monitoring corporate conversations via messaging app, in Latin America.
The platform tracks all interactions conducted on the messenger and, through keyword detection, indicates suspicious conversations that may point to deviations from conduct, violations of company policies, illegalities, harassment, bullying, among other occurrences.
Also read: Companies can monitor corporate WhatsApps
This allows the company to control its communication, prevent reputational problems, and intervene immediately in critical moments. A notification of sensitive conversations is issued to the manager for verification and resolution.
The captured conversations and files are stored entirely in the cloud, with limited access to ensure the confidentiality of the data. And as this content remains saved indefinitely, it is possible to analyze the material and create qualified reports, by the platform itself.
The insights extracted from interactions via WhatsApp can contribute to the enhancement of communication security policies through the messenger and also indicate the need for training for the team, provide indicators of the best times to reach clients, campaign performance, among other information.
Also read: Marketing generated by WhatsApp conversations
With the monitoring of WhatsApp by Zapper, organizations can reinforce the safety and control of messages through the app and also use it in a more strategic and intelligent way.
Bring innovation, technology, and intelligence to your business with the first solution in WhatsApp monitoring: Zapper!
Click here to schedule a demonstration of the tool.
Have you ever thought about how much the loss of confidential data would cost your company? Or what would be the extent of the damage resulting from the leak of your customers' data?
The WhatsApp is a tool widely used in organizations to speed up and facilitate internal communication and with third parties, however, the lack of governance over the messages transmitted by the corporate app and the absence of strategies for handling this information can generate problems not only financially but also to the company's reputation, resulting in cancellations by customers and in the market.
In this article, we will delve into the risks that lack of control over corporate WhatsApp brings to businesses.
Also read: Is your company's WhatsApp really secure?
5 security issues to avoid in corporate WhatsApp
Internal alignments, information about commercial strategy, documents, and personal data are confidential content for any organization and therefore deserve maximum care regarding security to minimize the risk of leaks and misuse.
Anyone transmitting these materials via corporate WhatsApp imagines that such information will be properly handled and stored in a way that preserves privacy. However, without a defined compliance policy to ensure confidentiality and correct archiving, it becomes unfeasible to guarantee the protection of interactions.
Among the main risks presented by a communication without governance, we have:
1- Loss of confidential information
One of the main concerns in communication via WhatsApp is the loss of confidential information. Without clear guidance and governance strategies, employees may share sensitive client data or financial information without proper authorization. This violates privacy and results in loss of trust from clients.
2- Data leakage
This is a problem for organizations and users and occurs due to the lack of training, awareness, and absence of processes related to data storage. Industrial secrets, privileged information about negotiations, hiring, and layoffs, for example, when improperly disclosed on WhatsApp can ruin an operation, impact the company's credibility, and generate serious consequences, including the loss of intellectual property and lawsuits.
3- Non-compliance with regulations
The lack of governance in corporate WhatsApp can also lead to non-compliance with regulations. For example, the General Data Protection Law (LGPD) requires that companies protect their customers' personal data. If employees do not follow security policies, the company is subject to fines and penalties.
Also read: LGPD and WhatsApp: What You Need to Know
4- Exposure to scams
It is common to send and receive links and files via WhatsApp, but have you thought about the trouble they can cause when infected? This situation weakens communication and exposes the company, user, and client, as it compromises the confidentiality and privacy of interactions.
5- Company reputation
In times of fake news, every precaution is little when it comes to the dissemination of information, especially via WhatsApp. Incorrect information about the company or excerpts from a conversation between high-level members, for example, when mass-distributed through the app, affect the corporation's credibility, compromising its image in the market and the value perception by clients. This constitutes an invaluable loss and is difficult to reverse.
One way to manage communication through corporate WhatsApp is through monitoring conversations via the app, both on the company's devices and accounts. But how to carry out this procedure?
Monitoring corporate WhatsApp is with Zapper
Brazil, the second largest user of WhatsApp in the world, is also the birthplace of an innovation that enhances the use of the tool. The Rio de Janeiro startup Zapper developed the first solution for monitoring corporate conversations via messaging app, in Latin America.
The platform tracks all interactions conducted on the messenger and, through keyword detection, indicates suspicious conversations that may point to deviations from conduct, violations of company policies, illegalities, harassment, bullying, among other occurrences.
Also read: Companies can monitor corporate WhatsApps
This allows the company to control its communication, prevent reputational problems, and intervene immediately in critical moments. A notification of sensitive conversations is issued to the manager for verification and resolution.
The captured conversations and files are stored entirely in the cloud, with limited access to ensure the confidentiality of the data. And as this content remains saved indefinitely, it is possible to analyze the material and create qualified reports, by the platform itself.
The insights extracted from interactions via WhatsApp can contribute to the enhancement of communication security policies through the messenger and also indicate the need for training for the team, provide indicators of the best times to reach clients, campaign performance, among other information.
Also read: Marketing generated by WhatsApp conversations
With the monitoring of WhatsApp by Zapper, organizations can reinforce the safety and control of messages through the app and also use it in a more strategic and intelligent way.
Bring innovation, technology, and intelligence to your business with the first solution in WhatsApp monitoring: Zapper!
Click here to schedule a demonstration of the tool.
Have you ever thought about how much the loss of confidential data would cost your company? Or what would be the extent of the damage resulting from the leak of your customers' data?
The WhatsApp is a tool widely used in organizations to speed up and facilitate internal communication and with third parties, however, the lack of governance over the messages transmitted by the corporate app and the absence of strategies for handling this information can generate problems not only financially but also to the company's reputation, resulting in cancellations by customers and in the market.
In this article, we will delve into the risks that lack of control over corporate WhatsApp brings to businesses.
Also read: Is your company's WhatsApp really secure?
5 security issues to avoid in corporate WhatsApp
Internal alignments, information about commercial strategy, documents, and personal data are confidential content for any organization and therefore deserve maximum care regarding security to minimize the risk of leaks and misuse.
Anyone transmitting these materials via corporate WhatsApp imagines that such information will be properly handled and stored in a way that preserves privacy. However, without a defined compliance policy to ensure confidentiality and correct archiving, it becomes unfeasible to guarantee the protection of interactions.
Among the main risks presented by a communication without governance, we have:
1- Loss of confidential information
One of the main concerns in communication via WhatsApp is the loss of confidential information. Without clear guidance and governance strategies, employees may share sensitive client data or financial information without proper authorization. This violates privacy and results in loss of trust from clients.
2- Data leakage
This is a problem for organizations and users and occurs due to the lack of training, awareness, and absence of processes related to data storage. Industrial secrets, privileged information about negotiations, hiring, and layoffs, for example, when improperly disclosed on WhatsApp can ruin an operation, impact the company's credibility, and generate serious consequences, including the loss of intellectual property and lawsuits.
3- Non-compliance with regulations
The lack of governance in corporate WhatsApp can also lead to non-compliance with regulations. For example, the General Data Protection Law (LGPD) requires that companies protect their customers' personal data. If employees do not follow security policies, the company is subject to fines and penalties.
Also read: LGPD and WhatsApp: What You Need to Know
4- Exposure to scams
It is common to send and receive links and files via WhatsApp, but have you thought about the trouble they can cause when infected? This situation weakens communication and exposes the company, user, and client, as it compromises the confidentiality and privacy of interactions.
5- Company reputation
In times of fake news, every precaution is little when it comes to the dissemination of information, especially via WhatsApp. Incorrect information about the company or excerpts from a conversation between high-level members, for example, when mass-distributed through the app, affect the corporation's credibility, compromising its image in the market and the value perception by clients. This constitutes an invaluable loss and is difficult to reverse.
One way to manage communication through corporate WhatsApp is through monitoring conversations via the app, both on the company's devices and accounts. But how to carry out this procedure?
Monitoring corporate WhatsApp is with Zapper
Brazil, the second largest user of WhatsApp in the world, is also the birthplace of an innovation that enhances the use of the tool. The Rio de Janeiro startup Zapper developed the first solution for monitoring corporate conversations via messaging app, in Latin America.
The platform tracks all interactions conducted on the messenger and, through keyword detection, indicates suspicious conversations that may point to deviations from conduct, violations of company policies, illegalities, harassment, bullying, among other occurrences.
Also read: Companies can monitor corporate WhatsApps
This allows the company to control its communication, prevent reputational problems, and intervene immediately in critical moments. A notification of sensitive conversations is issued to the manager for verification and resolution.
The captured conversations and files are stored entirely in the cloud, with limited access to ensure the confidentiality of the data. And as this content remains saved indefinitely, it is possible to analyze the material and create qualified reports, by the platform itself.
The insights extracted from interactions via WhatsApp can contribute to the enhancement of communication security policies through the messenger and also indicate the need for training for the team, provide indicators of the best times to reach clients, campaign performance, among other information.
Also read: Marketing generated by WhatsApp conversations
With the monitoring of WhatsApp by Zapper, organizations can reinforce the safety and control of messages through the app and also use it in a more strategic and intelligent way.
Bring innovation, technology, and intelligence to your business with the first solution in WhatsApp monitoring: Zapper!
Click here to schedule a demonstration of the tool.
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
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