February 22, 2024
Crisis management and business sustainability via WhatsApp
How can the application go beyond the messenger function and integrate the company's strategies.
February 22, 2024
Crisis management and business sustainability via WhatsApp
How can the application go beyond the messenger function and integrate the company's strategies.
February 22, 2024
Crisis management and business sustainability via WhatsApp
How can the application go beyond the messenger function and integrate the company's strategies.
A long time ago, the corporate environment awakened to the benefits of using WhatsApp for communication with the market; however, the application seems to have more advantages to offer than simply transmitting messages and files.
There are other situations in which the platform effectively and swiftly assists, and one of them is in crisis management. In these cases, the tool is an ally in disseminating official information to both internal and external audiences and can also facilitate monitoring and coordination of actions.
Guidelines for Using WhatsApp in Corporate Crisis Management and Control
We have already seen other articles here on the blog discussing the importance of training teams during the implementation of corporate WhatsApp as the official communication vehicle with third parties.
Continuous and updated training is certainly the first step to enhance the app's use in the company's daily routine. In this sense, it is essential to guide employees on best practices, from adopting the appropriate language to the necessary procedures for conducting dialogues in delicate moments.
Having observed this, it is necessary for the communication manager to know the WhatsApp platform to understand how it can streamline the team's work and benefit the company in emergency situations, such as the dissemination of fake news, data leaks, sensitive files, and inappropriate conversations.
Features of WhatsApp to Optimize Crisis Management
Real-Time Communication: Creating specific groups and appointing key employees are effective strategies for managing conversations and disseminating accurate information quickly.
Agile Sharing of Information: The application facilitates continuous updates for the team and stakeholders with clear instructions and relevant information for the continuity of operations, through sending messages and attachments.
Monitoring and Recording Feedback: Require regular check-ins from group members to ensure that the entire team is aligned with the actions and information.
Broadcast Messages for Emergencies: Use this feature to communicate safety procedures and critical updates effectively.
Remote Access: Allow remote access to corporate WhatsApp so that employees can receive critical information even outside the office.
Integration with Other Tools: Integrate Corporate WhatsApps with other management tools to extend the range of action and create accurate reports.
Integration with Zapper: Monitoring Corporate WhatsApps
You can link corporate WhatsApp with Zapper, a platform that monitors conversations from multiple WhatsApps with third parties and detects potential communication problems, immediately sending a notification to the manager so they can act promptly when issues arise. The content recorded in dialogues generates reports and is stored with maximum security in the cloud.
All tasks related to management, control, and crisis management require organization and technological resources such as Zapper, which help achieve effective results. We are that strategic partner that will walk alongside you, assisting your company in maintaining a positive image in the market and contributing to business sustainability.
Click here and schedule a demo! Let's go together!
A long time ago, the corporate environment awakened to the benefits of using WhatsApp for communication with the market; however, the application seems to have more advantages to offer than simply transmitting messages and files.
There are other situations in which the platform effectively and swiftly assists, and one of them is in crisis management. In these cases, the tool is an ally in disseminating official information to both internal and external audiences and can also facilitate monitoring and coordination of actions.
Guidelines for Using WhatsApp in Corporate Crisis Management and Control
We have already seen other articles here on the blog discussing the importance of training teams during the implementation of corporate WhatsApp as the official communication vehicle with third parties.
Continuous and updated training is certainly the first step to enhance the app's use in the company's daily routine. In this sense, it is essential to guide employees on best practices, from adopting the appropriate language to the necessary procedures for conducting dialogues in delicate moments.
Having observed this, it is necessary for the communication manager to know the WhatsApp platform to understand how it can streamline the team's work and benefit the company in emergency situations, such as the dissemination of fake news, data leaks, sensitive files, and inappropriate conversations.
Features of WhatsApp to Optimize Crisis Management
Real-Time Communication: Creating specific groups and appointing key employees are effective strategies for managing conversations and disseminating accurate information quickly.
Agile Sharing of Information: The application facilitates continuous updates for the team and stakeholders with clear instructions and relevant information for the continuity of operations, through sending messages and attachments.
Monitoring and Recording Feedback: Require regular check-ins from group members to ensure that the entire team is aligned with the actions and information.
Broadcast Messages for Emergencies: Use this feature to communicate safety procedures and critical updates effectively.
Remote Access: Allow remote access to corporate WhatsApp so that employees can receive critical information even outside the office.
Integration with Other Tools: Integrate Corporate WhatsApps with other management tools to extend the range of action and create accurate reports.
Integration with Zapper: Monitoring Corporate WhatsApps
You can link corporate WhatsApp with Zapper, a platform that monitors conversations from multiple WhatsApps with third parties and detects potential communication problems, immediately sending a notification to the manager so they can act promptly when issues arise. The content recorded in dialogues generates reports and is stored with maximum security in the cloud.
All tasks related to management, control, and crisis management require organization and technological resources such as Zapper, which help achieve effective results. We are that strategic partner that will walk alongside you, assisting your company in maintaining a positive image in the market and contributing to business sustainability.
Click here and schedule a demo! Let's go together!
A long time ago, the corporate environment awakened to the benefits of using WhatsApp for communication with the market; however, the application seems to have more advantages to offer than simply transmitting messages and files.
There are other situations in which the platform effectively and swiftly assists, and one of them is in crisis management. In these cases, the tool is an ally in disseminating official information to both internal and external audiences and can also facilitate monitoring and coordination of actions.
Guidelines for Using WhatsApp in Corporate Crisis Management and Control
We have already seen other articles here on the blog discussing the importance of training teams during the implementation of corporate WhatsApp as the official communication vehicle with third parties.
Continuous and updated training is certainly the first step to enhance the app's use in the company's daily routine. In this sense, it is essential to guide employees on best practices, from adopting the appropriate language to the necessary procedures for conducting dialogues in delicate moments.
Having observed this, it is necessary for the communication manager to know the WhatsApp platform to understand how it can streamline the team's work and benefit the company in emergency situations, such as the dissemination of fake news, data leaks, sensitive files, and inappropriate conversations.
Features of WhatsApp to Optimize Crisis Management
Real-Time Communication: Creating specific groups and appointing key employees are effective strategies for managing conversations and disseminating accurate information quickly.
Agile Sharing of Information: The application facilitates continuous updates for the team and stakeholders with clear instructions and relevant information for the continuity of operations, through sending messages and attachments.
Monitoring and Recording Feedback: Require regular check-ins from group members to ensure that the entire team is aligned with the actions and information.
Broadcast Messages for Emergencies: Use this feature to communicate safety procedures and critical updates effectively.
Remote Access: Allow remote access to corporate WhatsApp so that employees can receive critical information even outside the office.
Integration with Other Tools: Integrate Corporate WhatsApps with other management tools to extend the range of action and create accurate reports.
Integration with Zapper: Monitoring Corporate WhatsApps
You can link corporate WhatsApp with Zapper, a platform that monitors conversations from multiple WhatsApps with third parties and detects potential communication problems, immediately sending a notification to the manager so they can act promptly when issues arise. The content recorded in dialogues generates reports and is stored with maximum security in the cloud.
All tasks related to management, control, and crisis management require organization and technological resources such as Zapper, which help achieve effective results. We are that strategic partner that will walk alongside you, assisting your company in maintaining a positive image in the market and contributing to business sustainability.
Click here and schedule a demo! Let's go together!
A long time ago, the corporate environment awakened to the benefits of using WhatsApp for communication with the market; however, the application seems to have more advantages to offer than simply transmitting messages and files.
There are other situations in which the platform effectively and swiftly assists, and one of them is in crisis management. In these cases, the tool is an ally in disseminating official information to both internal and external audiences and can also facilitate monitoring and coordination of actions.
Guidelines for Using WhatsApp in Corporate Crisis Management and Control
We have already seen other articles here on the blog discussing the importance of training teams during the implementation of corporate WhatsApp as the official communication vehicle with third parties.
Continuous and updated training is certainly the first step to enhance the app's use in the company's daily routine. In this sense, it is essential to guide employees on best practices, from adopting the appropriate language to the necessary procedures for conducting dialogues in delicate moments.
Having observed this, it is necessary for the communication manager to know the WhatsApp platform to understand how it can streamline the team's work and benefit the company in emergency situations, such as the dissemination of fake news, data leaks, sensitive files, and inappropriate conversations.
Features of WhatsApp to Optimize Crisis Management
Real-Time Communication: Creating specific groups and appointing key employees are effective strategies for managing conversations and disseminating accurate information quickly.
Agile Sharing of Information: The application facilitates continuous updates for the team and stakeholders with clear instructions and relevant information for the continuity of operations, through sending messages and attachments.
Monitoring and Recording Feedback: Require regular check-ins from group members to ensure that the entire team is aligned with the actions and information.
Broadcast Messages for Emergencies: Use this feature to communicate safety procedures and critical updates effectively.
Remote Access: Allow remote access to corporate WhatsApp so that employees can receive critical information even outside the office.
Integration with Other Tools: Integrate Corporate WhatsApps with other management tools to extend the range of action and create accurate reports.
Integration with Zapper: Monitoring Corporate WhatsApps
You can link corporate WhatsApp with Zapper, a platform that monitors conversations from multiple WhatsApps with third parties and detects potential communication problems, immediately sending a notification to the manager so they can act promptly when issues arise. The content recorded in dialogues generates reports and is stored with maximum security in the cloud.
All tasks related to management, control, and crisis management require organization and technological resources such as Zapper, which help achieve effective results. We are that strategic partner that will walk alongside you, assisting your company in maintaining a positive image in the market and contributing to business sustainability.
Click here and schedule a demo! Let's go together!
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Share:
Share:
Share:
Share:
