With the evolution of communication through WhatsApp, companies that were previously opposed to the use of the application in the corporate environment have learned to view this resource more positively, seeing in the platform a much greater potential than just transmitting messages quickly.

From being a villain, WhatsApp has become an ally in various departments, thus starting to reinforce commercial channels, integrate customer service, compose the ombudsman, and contribute to good practices and ethics in organizations.

Moreover, the contribution of the application to the compliance sector in companies can be a significant differentiator in building authority and credibility in the market, especially if, in addition to the intelligent use of the platform, there is also governance over the messages transmitted through the channel.

Also read: Corporate WhatsApp: what it is and how to use it?

Monitoring WhatsApp ensures the compliance of communication

Considering all the organizational processes that occur today with the help of WhatsApp, we can get an idea of the volume of information that circulates daily through the messenger and what would happen if there were minimal governance over this content.

On one hand, the professional gains the freedom to communicate via WhatsApp, but their responsibility regarding what is said in the messages and how it is said also increases, often requiring an intervention from the manager during interactions to prevent anything from misconduct and the use of inappropriate language to fraud and data leaks.

With the monitoring of corporate conversations on WhatsApp, conducted by Zapper, the company adopts an ethical stance and demonstrates its concern regarding the integrity of the information transmitted by its employees, as well as the security and confidentiality of the content in circulation.

Also read: WhatsApp in companies: how to formalize?

In fact, preserving the confidentiality of clients and users of WhatsApp and ensuring transparency in communication should be initiatives of any company that values good practices and wants to be well evaluated in the market.

Zapper is a pioneering solution in Latin America that detects in messages, keywords indicating suspicious dialogue and thus issues a notification to the communication manager for assessment and intervention if necessary.

By accessing the monitored WhatsApp conversation in full, it is possible to verify the existence of illegal behaviors, non-compliance with the company's rules and policies, any form of coercion, embarrassment or harassment, preventing risks to the company’s image, reputation, and potential legal proceedings.

The dialogues monitored by Zapper receive the treatment required by the General Data Protection Law. Everything is stored in the cloud, being viewed exclusively by the manager. The tool can also analyze the collected information and generate reports according to the company's needs, thus contributing to the creation of new strategies.

Also read: Legal monitoring of corporate WhatsApp

The view on Zapper from compliance professionals

The focus on good practices, information security, and data privacy has led Zapper to attract the attention of companies interested in practicing compliance in their communication routines via WhatsApp.

With the goal of expanding the dissemination of corporate conversation monitoring, Zapper has been invited for the third consecutive year to participate in the largest compliance event in Latin America, EXPO Compliance 2024, where it will participate as a sponsor and exhibitor from August 6 to 8, 2024, in São Paulo.

In this edition, Zapper celebrates five years since the launch of the tool, the acquisition of multinational clients listed in Fortune 500, ranking among the 100 Best Startups in Brazil (listed by SEBRAE), and among the TOP 5 in the Cybersecurity category.

Furthermore, we will hold an unmissable workshop at the event. Our CEO, Frederico Groth, will speak about "Governance in corporate WhatsApp - how to formalize the app in your company". It will be on August 6 at 5:45 PM in Auditorium 03 - Workshop Arena.

Those who attend EXPO Compliance and check out Zapper's functionality up close will certainly understand the reason for so many celebrations and, who knows, may want to be part of this success too. Let’s go?

Click Here and schedule a demonstration of the Zapper tool now.