Jul 23, 2024
WhatsApp Business Premium: understand why it is important for your business
WhatsApp Business Premium: understand why it is important for your business
The most used app by companies now has a subscription version to boost business.
Since the WhatsApp Business launched in 2018, companies of all sizes have turned to the platform to streamline communication with customers and suppliers, as well as to facilitate the marketing of products and services.
With a more robust menu of features than the traditional WhatsApp, targeted at the average user, the corporate version has recently gained premium tools to optimize communication management with third parties and attract more customers.
Read also: Corporate WhatsApp: what it is and how to use it?
The new service is sold through a subscription system and is presented as a complete package of solutions, with no option currently available for contracting standalone functions.
The subscription costs $4.99 per month, approximately R$25, or $49.99 for the annual plan, corresponding to about R$250, according to exchange rate variations. Payments for WhatsApp Business Premium are processed through the Google Play Store or Apple Store, considering the available options on the platform. Before deciding to subscribe, there is the possibility to test the tool for 30 days.
What are the news about WhatsApp Business Premium and how to subscribe?
Before exploring the features of the tool, you need to know if you have access to WhatsApp Business Premium, as not all regions in Brazil may have this update yet. To check, click the three dots in the upper right corner of the screen, go to "Settings" and look for "Business Tools" and then, "Premium." If you find it, it means you have access to the version.
Among the functionalities prepared by WhatsApp to boost business, we have:
Company link and personalized page on Google to expand online presence;
Photo: Disclosure/WABetaInfo
Multiple attendants: you can have up to 10 participants and identify each of them by name and the name of the machine they are working on;
More devices connected to WhatsApp: while the free version of Business allows use on four devices per account, the Premium version can be used on up to 10 different devices;
Conversation service with specific participants. You can delegate a conversation to a team member and track its progress. This is extremely useful to ensure that conversations are handled in an accessible and efficient manner.
How to monitor conversations through WhatsApp Business Premium?
For the customer journey on WhatsApp to be tracked end-to-end by the company, it is necessary to have other strategies beyond the Premium features for sending and receiving corporate messages.
Monitoring conversations with customers and the entire relationship network of the company through business accounts ensures the integrity of communication and compliance with the laws and policies of the organization.
Read also: Legal monitoring of corporate WhatsApp
Zapper is a Brazilian solution and a pioneer in the Latin American market in the field of monitoring, governance, storage, and analysis of data transmitted on WhatsApp.
The platform supervises several WhatsApp accounts used by the company simultaneously and, thanks to Artificial Intelligence and machine learning resources, detects the presence of suspicious conversations that may indicate misconduct, infractions of corporate policies and rules, harassment, and fraud.
A notification about these dialogues is sent to the communication manager, who can intervene as needed, thereby preventing data leaks, risks to the company's image and credibility, among other issues.
The conversations monitored by the tool and all types of files are stored in the cloud, ensuring data security and privacy, following the principles of the General Data Protection Law (LGPD).
And for those who wish to extract conversational intelligence from interactions, all stored content is qualified by the platform to create analytical reports regarding campaign performance, peak service hours, public feedback, among other metrics.
It's time for your business to take a different direction with the help of the scaling of WhatsApp Business Premium and Zapper technology. We want to see you grow!
Click here and schedule a demo of the tool now!
Since the WhatsApp Business launched in 2018, companies of all sizes have turned to the platform to streamline communication with customers and suppliers, as well as to facilitate the marketing of products and services.
With a more robust menu of features than the traditional WhatsApp, targeted at the average user, the corporate version has recently gained premium tools to optimize communication management with third parties and attract more customers.
Read also: Corporate WhatsApp: what it is and how to use it?
The new service is sold through a subscription system and is presented as a complete package of solutions, with no option currently available for contracting standalone functions.
The subscription costs $4.99 per month, approximately R$25, or $49.99 for the annual plan, corresponding to about R$250, according to exchange rate variations. Payments for WhatsApp Business Premium are processed through the Google Play Store or Apple Store, considering the available options on the platform. Before deciding to subscribe, there is the possibility to test the tool for 30 days.
What are the news about WhatsApp Business Premium and how to subscribe?
Before exploring the features of the tool, you need to know if you have access to WhatsApp Business Premium, as not all regions in Brazil may have this update yet. To check, click the three dots in the upper right corner of the screen, go to "Settings" and look for "Business Tools" and then, "Premium." If you find it, it means you have access to the version.
Among the functionalities prepared by WhatsApp to boost business, we have:
Company link and personalized page on Google to expand online presence;
Photo: Disclosure/WABetaInfo
Multiple attendants: you can have up to 10 participants and identify each of them by name and the name of the machine they are working on;
More devices connected to WhatsApp: while the free version of Business allows use on four devices per account, the Premium version can be used on up to 10 different devices;
Conversation service with specific participants. You can delegate a conversation to a team member and track its progress. This is extremely useful to ensure that conversations are handled in an accessible and efficient manner.
How to monitor conversations through WhatsApp Business Premium?
For the customer journey on WhatsApp to be tracked end-to-end by the company, it is necessary to have other strategies beyond the Premium features for sending and receiving corporate messages.
Monitoring conversations with customers and the entire relationship network of the company through business accounts ensures the integrity of communication and compliance with the laws and policies of the organization.
Read also: Legal monitoring of corporate WhatsApp
Zapper is a Brazilian solution and a pioneer in the Latin American market in the field of monitoring, governance, storage, and analysis of data transmitted on WhatsApp.
The platform supervises several WhatsApp accounts used by the company simultaneously and, thanks to Artificial Intelligence and machine learning resources, detects the presence of suspicious conversations that may indicate misconduct, infractions of corporate policies and rules, harassment, and fraud.
A notification about these dialogues is sent to the communication manager, who can intervene as needed, thereby preventing data leaks, risks to the company's image and credibility, among other issues.
The conversations monitored by the tool and all types of files are stored in the cloud, ensuring data security and privacy, following the principles of the General Data Protection Law (LGPD).
And for those who wish to extract conversational intelligence from interactions, all stored content is qualified by the platform to create analytical reports regarding campaign performance, peak service hours, public feedback, among other metrics.
It's time for your business to take a different direction with the help of the scaling of WhatsApp Business Premium and Zapper technology. We want to see you grow!
Click here and schedule a demo of the tool now!
Since the WhatsApp Business launched in 2018, companies of all sizes have turned to the platform to streamline communication with customers and suppliers, as well as to facilitate the marketing of products and services.
With a more robust menu of features than the traditional WhatsApp, targeted at the average user, the corporate version has recently gained premium tools to optimize communication management with third parties and attract more customers.
Read also: Corporate WhatsApp: what it is and how to use it?
The new service is sold through a subscription system and is presented as a complete package of solutions, with no option currently available for contracting standalone functions.
The subscription costs $4.99 per month, approximately R$25, or $49.99 for the annual plan, corresponding to about R$250, according to exchange rate variations. Payments for WhatsApp Business Premium are processed through the Google Play Store or Apple Store, considering the available options on the platform. Before deciding to subscribe, there is the possibility to test the tool for 30 days.
What are the news about WhatsApp Business Premium and how to subscribe?
Before exploring the features of the tool, you need to know if you have access to WhatsApp Business Premium, as not all regions in Brazil may have this update yet. To check, click the three dots in the upper right corner of the screen, go to "Settings" and look for "Business Tools" and then, "Premium." If you find it, it means you have access to the version.
Among the functionalities prepared by WhatsApp to boost business, we have:
Company link and personalized page on Google to expand online presence;
Photo: Disclosure/WABetaInfo
Multiple attendants: you can have up to 10 participants and identify each of them by name and the name of the machine they are working on;
More devices connected to WhatsApp: while the free version of Business allows use on four devices per account, the Premium version can be used on up to 10 different devices;
Conversation service with specific participants. You can delegate a conversation to a team member and track its progress. This is extremely useful to ensure that conversations are handled in an accessible and efficient manner.
How to monitor conversations through WhatsApp Business Premium?
For the customer journey on WhatsApp to be tracked end-to-end by the company, it is necessary to have other strategies beyond the Premium features for sending and receiving corporate messages.
Monitoring conversations with customers and the entire relationship network of the company through business accounts ensures the integrity of communication and compliance with the laws and policies of the organization.
Read also: Legal monitoring of corporate WhatsApp
Zapper is a Brazilian solution and a pioneer in the Latin American market in the field of monitoring, governance, storage, and analysis of data transmitted on WhatsApp.
The platform supervises several WhatsApp accounts used by the company simultaneously and, thanks to Artificial Intelligence and machine learning resources, detects the presence of suspicious conversations that may indicate misconduct, infractions of corporate policies and rules, harassment, and fraud.
A notification about these dialogues is sent to the communication manager, who can intervene as needed, thereby preventing data leaks, risks to the company's image and credibility, among other issues.
The conversations monitored by the tool and all types of files are stored in the cloud, ensuring data security and privacy, following the principles of the General Data Protection Law (LGPD).
And for those who wish to extract conversational intelligence from interactions, all stored content is qualified by the platform to create analytical reports regarding campaign performance, peak service hours, public feedback, among other metrics.
It's time for your business to take a different direction with the help of the scaling of WhatsApp Business Premium and Zapper technology. We want to see you grow!
Click here and schedule a demo of the tool now!
Since the WhatsApp Business launched in 2018, companies of all sizes have turned to the platform to streamline communication with customers and suppliers, as well as to facilitate the marketing of products and services.
With a more robust menu of features than the traditional WhatsApp, targeted at the average user, the corporate version has recently gained premium tools to optimize communication management with third parties and attract more customers.
Read also: Corporate WhatsApp: what it is and how to use it?
The new service is sold through a subscription system and is presented as a complete package of solutions, with no option currently available for contracting standalone functions.
The subscription costs $4.99 per month, approximately R$25, or $49.99 for the annual plan, corresponding to about R$250, according to exchange rate variations. Payments for WhatsApp Business Premium are processed through the Google Play Store or Apple Store, considering the available options on the platform. Before deciding to subscribe, there is the possibility to test the tool for 30 days.
What are the news about WhatsApp Business Premium and how to subscribe?
Before exploring the features of the tool, you need to know if you have access to WhatsApp Business Premium, as not all regions in Brazil may have this update yet. To check, click the three dots in the upper right corner of the screen, go to "Settings" and look for "Business Tools" and then, "Premium." If you find it, it means you have access to the version.
Among the functionalities prepared by WhatsApp to boost business, we have:
Company link and personalized page on Google to expand online presence;
Photo: Disclosure/WABetaInfo
Multiple attendants: you can have up to 10 participants and identify each of them by name and the name of the machine they are working on;
More devices connected to WhatsApp: while the free version of Business allows use on four devices per account, the Premium version can be used on up to 10 different devices;
Conversation service with specific participants. You can delegate a conversation to a team member and track its progress. This is extremely useful to ensure that conversations are handled in an accessible and efficient manner.
How to monitor conversations through WhatsApp Business Premium?
For the customer journey on WhatsApp to be tracked end-to-end by the company, it is necessary to have other strategies beyond the Premium features for sending and receiving corporate messages.
Monitoring conversations with customers and the entire relationship network of the company through business accounts ensures the integrity of communication and compliance with the laws and policies of the organization.
Read also: Legal monitoring of corporate WhatsApp
Zapper is a Brazilian solution and a pioneer in the Latin American market in the field of monitoring, governance, storage, and analysis of data transmitted on WhatsApp.
The platform supervises several WhatsApp accounts used by the company simultaneously and, thanks to Artificial Intelligence and machine learning resources, detects the presence of suspicious conversations that may indicate misconduct, infractions of corporate policies and rules, harassment, and fraud.
A notification about these dialogues is sent to the communication manager, who can intervene as needed, thereby preventing data leaks, risks to the company's image and credibility, among other issues.
The conversations monitored by the tool and all types of files are stored in the cloud, ensuring data security and privacy, following the principles of the General Data Protection Law (LGPD).
And for those who wish to extract conversational intelligence from interactions, all stored content is qualified by the platform to create analytical reports regarding campaign performance, peak service hours, public feedback, among other metrics.
It's time for your business to take a different direction with the help of the scaling of WhatsApp Business Premium and Zapper technology. We want to see you grow!
Click here and schedule a demo of the tool now!
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
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