Have you ever received offers from stores or markets via WhatsApp that encouraged you to buy directly through the app? Know that such experiences are becoming more common among Brazilians and have become the main sales driver for 67% of retailers and service providers, according to research conducted by CNDL and SPC!

This movement is transforming not only the way to connect with consumers but is also demanding updates to the entire sales system, whether for small businesses or large enterprises.

Traditional methods for capturing leads are fading away, the control of sales through spreadsheets, the sending of newsletters via email, and integrated automation methods tied to WhatsApp are coming into force for sending promotions, campaigns, discounts, and invitations to events, aiming to enhance interactions and boost commercial results.

See also: 10 practices to improve customer service via WhatsApp

The technology that speeds up communication and optimizes business, however, does not work without controlling interactions and data governance. For the process to meet the company's expectations, monitoring conversations with customers via WhatsApp must be included in the strategy.

Therefore, if you are not yet achieving the expected return from your operation, there is a great chance that communication via WhatsApp needs to be reviewed and updated to ensure the utilization of opportunities. Below are signs that your company may be losing sales through the app.

See also: Conversations through corporate WhatsApp are worth gold and you didn't even know it!

10 signs that WhatsApp is not suitable for sales

Okay, your managers are aware of the impact of WhatsApp on the commercial strategy, and investments have been made for the implementation of the platform in the sales routines. Lead capture has increased, but sales, the company's main objective, are lagging behind the effort and financial investment made.

What is preventing conversions via WhatsApp? If you identify at least four situations similar to those in the list below in your operation, this is a sign that monitoring conversations via the app should be initiated immediately:

1. Your salespeople are forgetting to follow up, and as a result, initiated conversations do not turn into proposals;

   
   

2. Potential leads are being abandoned and there is no stimulus for decision-making;

   
   

3. Fostered customers are not being detected and lose benefits on new purchases, which affects their credibility with the company;

   
   

4. Consumer dissatisfaction is negatively influencing public opinion, bringing reputational problems to the brand;

   
   

5. Employees leave the company, taking contacts and the history of relationships with clients, resulting in a breakdown of experience;

   
   

6. Clients are complaining about the absence of service, as the messages they send get lost in conversations;

   
   

   

   
   

7. Lack of metrics and performance indicators prevents the evaluation of the effectiveness of conversations and areas for improvement;

   
   

8. Consumers report inappropriate treatment, offering benefits that the organization does not actually provide;

   
   

9. Occurrences of compliance issues in service;

   
   

10. Lack of guarantee regarding the security of information, which can lead to data leaks at any moment.

See also: Why analyze customer service metrics via WhatsApp?

Only by exercising control over messages and governing communication via WhatsApp can we disarm each of the triggers that are putting your business at risk. Fortunately, there is already Zapper, a suite of solutions for monitoring messages, storage, and analysis of data traffic through the corporate app.

How Zapper can help increase results

Zapper is a platform with functionalities that allow not only the monitoring of conversations in real-time but also processes sensitive data through the complete storage of conversations and analyzes the context of the information and the sentiment expressed by interlocutors during the interaction.

By registering keywords on the platform, every time they are detected in dialogues, a notification is issued to the manager allowing for immediate intervention. Even if one of the users tries to delete the conversation or a part of it, all captured content is automatically saved, enabling future consultations and verification of facts.

See also: WhatsApp monitoring ensures efficiency in logistical operations

Conversations saved in the cloud remain archived indefinitely and access to them is restricted, mitigating the chances of leaks. With these contents in the company’s possession, managers can create qualified reports with data on individual operator performance, campaign performance, potential risks, operational improvement points, among others.

With the launch of a new conversational intelligence resource that analyzes the emerging sentiment of conversations, it is also possible to better understand consumer behavior, the actual satisfaction rate, pain points, and expectations in relation to a product, service, or the company itself.

Zapper enhances business intelligence through the strategic use of WhatsApp. By monitoring interactions and indicating risks to operations, the platform generates reliable indicators that enable the creation of effective and profitable strategies for the business. To learn how to achieve your company's full sales potential, connect with Zapper now!

Click here to schedule a demonstration of the tool.