January 14, 2025
How WhatsApp data reveals insights about consumer behavior
The conversational data from the app can guide your business.
January 14, 2025
How WhatsApp data reveals insights about consumer behavior
The conversational data from the app can guide your business.
January 14, 2025
How WhatsApp data reveals insights about consumer behavior
The conversational data from the app can guide your business.
When could we imagine that a company's strategies could be generated from simple conversations held on WhatsApp?
More than just serving as a communication platform, the messaging app has gained a role of utmost importance and has become a business intelligence tool for organizations across all segments. Conversations that were once commonplace have transformed into conversational data, a valuable asset in making more assertive decisions.
Read also: Transform data into decisions with the help of WhatsApp
In this post, we will better understand the moments when WhatsApp can define the direction of a company. Check it out!
Tell me who you talk to and I will tell you what strategy you will have!
If WhatsApp could speak, this would certainly be a phrase said by it: “tell me who you talk to and I will tell you what strategy you will have”. This saying perfectly translates how the messenger can contribute to business dynamics, beyond communication with clients and third parties.
It is by interacting with the audience, in a structured way, that an organization can understand them better and identify their real needs and behaviors. In this sense, WhatsApp not only facilitates dialogues but also records all the content discussed in the interaction, allowing for an analysis of the information.
Other benefits generated by the platform include:
Continuous improvement of the customer journey, optimizing the experience and increasing satisfaction with the company;
Innovations and improvements in product and service development, based on customer feedback;
Assertiveness in marketing campaigns, based on behavior analysis during conversations;
Increased efficiency based on data;
Identification of trends through sentiment analysis about the brand, product, or service;
Clustering, that is, creating communities and exclusive information channels according to the audience profile, to increase connection and promote engagement;
All the insights that WhatsApp offers are only possible, however, with the help of Artificial Intelligence. The technology plays a crucial role in processing natural language (NLP), identifying patterns (machine learning), and monitoring data to minimize the risk of fraud and misconduct.
Read also: How to apply Conversational Intelligence to corporate WhatsApp
Monitoring WhatsApp to mine data and promote integration between departments
The data intelligence of a business is not built just by capturing dialogues between the organization and customers. Relevant information must be securely saved and needs to be analyzed rigorously to generate reports in line with the true sentiment of the audience.
One way to implement this monitoring is to have a platform that offers the capture of conversations via WhatsApp, secure storage of this content, and that can also generate customized reports for different areas of the company.
Read also: Main questions about corporate WhatsApp monitoring
Zapper brings these functionalities and is easy to apply in everyday life. It is a strategy that can be adopted to monitor multiple corporate accounts on different devices, promoting greater governance over communication with clients, partners, suppliers, and teams.
The platform uses machine learning and conversational intelligence resources to identify sensitive dialogues that need closer management oversight. Keywords registered by the company are captured in interactions and a notification is immediately issued for evaluation.
With this procedure, the manager can intervene in the conversation and make the most timely decisions for the moment. Even if one of the parties deletes the dialogue or a part of it, all information is stored in real-time, in cloud, for an indefinite period.
The saved data is segmented into reports according to the applied filter, which can provide insights for departments like HR, sales, marketing, among others.
As we can see, artificial intelligence makes a difference when it comes to extracting the full potential of conversations via WhatsApp, but without human intervention, the ability of people to relate and generate creative solutions together, there is no sustainable innovation.
It is essential that professionals consolidate data from all platforms involved in the strategy, promote adjustments in approach whenever necessary, share insights, and listen to different perspectives on the issues to be resolved. The main thing in this journey is to keep the focus on customer satisfaction.
The largest global players have long understood the importance of listening to their audiences to create products and services that are now consumed worldwide! Amazon analyzes conversations to improve product recommendations. Netflix uses conversational data to personalize content. Uber analyzes interactions to optimize the user experience.
Do you want to join this list of players? Zapper can help you monitor consumer interactions via WhatsApp so that you offer exactly what they want. It's time to move forward!
Click here to schedule a demonstration of the tool.
When could we imagine that a company's strategies could be generated from simple conversations held on WhatsApp?
More than just serving as a communication platform, the messaging app has gained a role of utmost importance and has become a business intelligence tool for organizations across all segments. Conversations that were once commonplace have transformed into conversational data, a valuable asset in making more assertive decisions.
Read also: Transform data into decisions with the help of WhatsApp
In this post, we will better understand the moments when WhatsApp can define the direction of a company. Check it out!
Tell me who you talk to and I will tell you what strategy you will have!
If WhatsApp could speak, this would certainly be a phrase said by it: “tell me who you talk to and I will tell you what strategy you will have”. This saying perfectly translates how the messenger can contribute to business dynamics, beyond communication with clients and third parties.
It is by interacting with the audience, in a structured way, that an organization can understand them better and identify their real needs and behaviors. In this sense, WhatsApp not only facilitates dialogues but also records all the content discussed in the interaction, allowing for an analysis of the information.
Other benefits generated by the platform include:
Continuous improvement of the customer journey, optimizing the experience and increasing satisfaction with the company;
Innovations and improvements in product and service development, based on customer feedback;
Assertiveness in marketing campaigns, based on behavior analysis during conversations;
Increased efficiency based on data;
Identification of trends through sentiment analysis about the brand, product, or service;
Clustering, that is, creating communities and exclusive information channels according to the audience profile, to increase connection and promote engagement;
All the insights that WhatsApp offers are only possible, however, with the help of Artificial Intelligence. The technology plays a crucial role in processing natural language (NLP), identifying patterns (machine learning), and monitoring data to minimize the risk of fraud and misconduct.
Read also: How to apply Conversational Intelligence to corporate WhatsApp
Monitoring WhatsApp to mine data and promote integration between departments
The data intelligence of a business is not built just by capturing dialogues between the organization and customers. Relevant information must be securely saved and needs to be analyzed rigorously to generate reports in line with the true sentiment of the audience.
One way to implement this monitoring is to have a platform that offers the capture of conversations via WhatsApp, secure storage of this content, and that can also generate customized reports for different areas of the company.
Read also: Main questions about corporate WhatsApp monitoring
Zapper brings these functionalities and is easy to apply in everyday life. It is a strategy that can be adopted to monitor multiple corporate accounts on different devices, promoting greater governance over communication with clients, partners, suppliers, and teams.
The platform uses machine learning and conversational intelligence resources to identify sensitive dialogues that need closer management oversight. Keywords registered by the company are captured in interactions and a notification is immediately issued for evaluation.
With this procedure, the manager can intervene in the conversation and make the most timely decisions for the moment. Even if one of the parties deletes the dialogue or a part of it, all information is stored in real-time, in cloud, for an indefinite period.
The saved data is segmented into reports according to the applied filter, which can provide insights for departments like HR, sales, marketing, among others.
As we can see, artificial intelligence makes a difference when it comes to extracting the full potential of conversations via WhatsApp, but without human intervention, the ability of people to relate and generate creative solutions together, there is no sustainable innovation.
It is essential that professionals consolidate data from all platforms involved in the strategy, promote adjustments in approach whenever necessary, share insights, and listen to different perspectives on the issues to be resolved. The main thing in this journey is to keep the focus on customer satisfaction.
The largest global players have long understood the importance of listening to their audiences to create products and services that are now consumed worldwide! Amazon analyzes conversations to improve product recommendations. Netflix uses conversational data to personalize content. Uber analyzes interactions to optimize the user experience.
Do you want to join this list of players? Zapper can help you monitor consumer interactions via WhatsApp so that you offer exactly what they want. It's time to move forward!
Click here to schedule a demonstration of the tool.
When could we imagine that a company's strategies could be generated from simple conversations held on WhatsApp?
More than just serving as a communication platform, the messaging app has gained a role of utmost importance and has become a business intelligence tool for organizations across all segments. Conversations that were once commonplace have transformed into conversational data, a valuable asset in making more assertive decisions.
Read also: Transform data into decisions with the help of WhatsApp
In this post, we will better understand the moments when WhatsApp can define the direction of a company. Check it out!
Tell me who you talk to and I will tell you what strategy you will have!
If WhatsApp could speak, this would certainly be a phrase said by it: “tell me who you talk to and I will tell you what strategy you will have”. This saying perfectly translates how the messenger can contribute to business dynamics, beyond communication with clients and third parties.
It is by interacting with the audience, in a structured way, that an organization can understand them better and identify their real needs and behaviors. In this sense, WhatsApp not only facilitates dialogues but also records all the content discussed in the interaction, allowing for an analysis of the information.
Other benefits generated by the platform include:
Continuous improvement of the customer journey, optimizing the experience and increasing satisfaction with the company;
Innovations and improvements in product and service development, based on customer feedback;
Assertiveness in marketing campaigns, based on behavior analysis during conversations;
Increased efficiency based on data;
Identification of trends through sentiment analysis about the brand, product, or service;
Clustering, that is, creating communities and exclusive information channels according to the audience profile, to increase connection and promote engagement;
All the insights that WhatsApp offers are only possible, however, with the help of Artificial Intelligence. The technology plays a crucial role in processing natural language (NLP), identifying patterns (machine learning), and monitoring data to minimize the risk of fraud and misconduct.
Read also: How to apply Conversational Intelligence to corporate WhatsApp
Monitoring WhatsApp to mine data and promote integration between departments
The data intelligence of a business is not built just by capturing dialogues between the organization and customers. Relevant information must be securely saved and needs to be analyzed rigorously to generate reports in line with the true sentiment of the audience.
One way to implement this monitoring is to have a platform that offers the capture of conversations via WhatsApp, secure storage of this content, and that can also generate customized reports for different areas of the company.
Read also: Main questions about corporate WhatsApp monitoring
Zapper brings these functionalities and is easy to apply in everyday life. It is a strategy that can be adopted to monitor multiple corporate accounts on different devices, promoting greater governance over communication with clients, partners, suppliers, and teams.
The platform uses machine learning and conversational intelligence resources to identify sensitive dialogues that need closer management oversight. Keywords registered by the company are captured in interactions and a notification is immediately issued for evaluation.
With this procedure, the manager can intervene in the conversation and make the most timely decisions for the moment. Even if one of the parties deletes the dialogue or a part of it, all information is stored in real-time, in cloud, for an indefinite period.
The saved data is segmented into reports according to the applied filter, which can provide insights for departments like HR, sales, marketing, among others.
As we can see, artificial intelligence makes a difference when it comes to extracting the full potential of conversations via WhatsApp, but without human intervention, the ability of people to relate and generate creative solutions together, there is no sustainable innovation.
It is essential that professionals consolidate data from all platforms involved in the strategy, promote adjustments in approach whenever necessary, share insights, and listen to different perspectives on the issues to be resolved. The main thing in this journey is to keep the focus on customer satisfaction.
The largest global players have long understood the importance of listening to their audiences to create products and services that are now consumed worldwide! Amazon analyzes conversations to improve product recommendations. Netflix uses conversational data to personalize content. Uber analyzes interactions to optimize the user experience.
Do you want to join this list of players? Zapper can help you monitor consumer interactions via WhatsApp so that you offer exactly what they want. It's time to move forward!
Click here to schedule a demonstration of the tool.
When could we imagine that a company's strategies could be generated from simple conversations held on WhatsApp?
More than just serving as a communication platform, the messaging app has gained a role of utmost importance and has become a business intelligence tool for organizations across all segments. Conversations that were once commonplace have transformed into conversational data, a valuable asset in making more assertive decisions.
Read also: Transform data into decisions with the help of WhatsApp
In this post, we will better understand the moments when WhatsApp can define the direction of a company. Check it out!
Tell me who you talk to and I will tell you what strategy you will have!
If WhatsApp could speak, this would certainly be a phrase said by it: “tell me who you talk to and I will tell you what strategy you will have”. This saying perfectly translates how the messenger can contribute to business dynamics, beyond communication with clients and third parties.
It is by interacting with the audience, in a structured way, that an organization can understand them better and identify their real needs and behaviors. In this sense, WhatsApp not only facilitates dialogues but also records all the content discussed in the interaction, allowing for an analysis of the information.
Other benefits generated by the platform include:
Continuous improvement of the customer journey, optimizing the experience and increasing satisfaction with the company;
Innovations and improvements in product and service development, based on customer feedback;
Assertiveness in marketing campaigns, based on behavior analysis during conversations;
Increased efficiency based on data;
Identification of trends through sentiment analysis about the brand, product, or service;
Clustering, that is, creating communities and exclusive information channels according to the audience profile, to increase connection and promote engagement;
All the insights that WhatsApp offers are only possible, however, with the help of Artificial Intelligence. The technology plays a crucial role in processing natural language (NLP), identifying patterns (machine learning), and monitoring data to minimize the risk of fraud and misconduct.
Read also: How to apply Conversational Intelligence to corporate WhatsApp
Monitoring WhatsApp to mine data and promote integration between departments
The data intelligence of a business is not built just by capturing dialogues between the organization and customers. Relevant information must be securely saved and needs to be analyzed rigorously to generate reports in line with the true sentiment of the audience.
One way to implement this monitoring is to have a platform that offers the capture of conversations via WhatsApp, secure storage of this content, and that can also generate customized reports for different areas of the company.
Read also: Main questions about corporate WhatsApp monitoring
Zapper brings these functionalities and is easy to apply in everyday life. It is a strategy that can be adopted to monitor multiple corporate accounts on different devices, promoting greater governance over communication with clients, partners, suppliers, and teams.
The platform uses machine learning and conversational intelligence resources to identify sensitive dialogues that need closer management oversight. Keywords registered by the company are captured in interactions and a notification is immediately issued for evaluation.
With this procedure, the manager can intervene in the conversation and make the most timely decisions for the moment. Even if one of the parties deletes the dialogue or a part of it, all information is stored in real-time, in cloud, for an indefinite period.
The saved data is segmented into reports according to the applied filter, which can provide insights for departments like HR, sales, marketing, among others.
As we can see, artificial intelligence makes a difference when it comes to extracting the full potential of conversations via WhatsApp, but without human intervention, the ability of people to relate and generate creative solutions together, there is no sustainable innovation.
It is essential that professionals consolidate data from all platforms involved in the strategy, promote adjustments in approach whenever necessary, share insights, and listen to different perspectives on the issues to be resolved. The main thing in this journey is to keep the focus on customer satisfaction.
The largest global players have long understood the importance of listening to their audiences to create products and services that are now consumed worldwide! Amazon analyzes conversations to improve product recommendations. Netflix uses conversational data to personalize content. Uber analyzes interactions to optimize the user experience.
Do you want to join this list of players? Zapper can help you monitor consumer interactions via WhatsApp so that you offer exactly what they want. It's time to move forward!
Click here to schedule a demonstration of the tool.
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
Claudia Campanhã
Journalist, broadcaster, and postgraduate in social media from FAAP
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