It is hard to believe, but there was a time when using WhatsApp at work was grounds for a warning and even punishment for employees. Initially seen as the villain in the corporate environment for distracting employees too much, the messaging app is now the main means of communication and an essential tool in the strategy of organizations.

The WhatsApp is a facilitating and inclusive tool in the professional field and is currently being used even to manage teams, regardless of the members' location; however, these benefits are only for those who use the resource appropriately. The consequences for those who use the platform incorrectly are serious and can even lead to legal issues.

In this article, we will discuss the potential of WhatsApp in improving productivity in companies and the risks that the lack of governance over this communication can pose to businesses.

Also read: WhatsApp in companies: how to formalize?

Strategic WhatsApp is one that boosts results!

During the pandemic years and even after the period of social isolation, many companies opted for remote work to continue operating, and in this context, WhatsApp played an essential role in concentrating teams and aligning work.

After this time, the use of the app has only increased in organizations and has taken on other functions, thanks to the implementation of innovations by the platform itself.

It is undeniable the improvement brought by WhatsApp in internal communication and with third parties. The messenger speeds up the transmission of messages, brings teams closer, strengthens relationships with clients, decreases response time, reduces bureaucracy in sending and receiving documents, and facilitates decision-making, increasing the number of negotiations.

Also read: Awareness in corporate WhatsApp: monitoring and interaction limits

The most used app in Brazil has allowed corporations the chance to increase their own results and expand the promotion of products and services in an accessible and cost-free way, but it has also decentralized communication among stakeholders and managers, requiring extra care regarding data security and the company's reputation.

The solution to these challenges has been monitoring corporate WhatsApp to ensure compliance, protect app users, and ensure the integrity of processes and negotiations, factors that directly impact productivity.

WhatsApp monitoring brings efficiency to operations

Before adopting message monitoring on the company's WhatsApp, it is necessary to clearly define the app usage policies and inform all users of the company's accounts and devices about the supervision of interactions.

With the employee's consent regarding the monitoring of conversations, the corporation can enjoy the advantages of this practice, which includes:

• Verification of the quality of communications between employees and clients, to ensure the integrity of information and avoid noise;

  
  

• Observing user productivity;

  
  

• Visualizing operational problems

  
  

• Identifying misconduct in conversations and signs of violations;

  
  

  

• Obtaining insights from conversations with clients to improve processes and enhance service;

• Receiving data that can contribute to a positive experience for the client.

Also read: Companies can monitor corporate WhatsApps

There is already a WhatsApp monitoring platform in Brazil!

With the monitoring of corporate WhatsApp, the app becomes a more strategic tool for the organization. On one hand, the user directs professional matters to the company account and rethinks their own communication, while the company enhances the management of digital interaction, both internally and externally.

To meet the demand for governance of corporate messages, Zapper was born, the first monitoring solution for WhatsApp in Latin America, which not only provides coverage of all conversations in real-time, from various accounts and devices but also stores the captured content in cloud for the appropriate handling of confidential data.

The interactions are archived in full, even if users delete the entire conversation or part of it, allowing for better understanding of the context of the interactions by the manager. The storage is absolutely secure because access is limited, and the content remains in the cloud for an indefinite period.

The platform also utilizes AI and machine learning resources to detect words that indicate suspicious conversations and issues an alert for the manager to review the communication and intervene immediately if necessary.

In the same way that artificial intelligence indicates risks, it also points out opportunities for improvement in customer relations and gathers data that can constitute analytical reports, developed by the platform itself.

Also read: Monitoring corporate WhatsApp to increase security and efficiency

The most favorable hours for contacts, complaints and suggestions from the consumer, performance of promotional campaigns, logistical issues are some of the information that can be gathered to optimize the creation of strategies and thus improve the customer experience.

Instead of abolishing the use of WhatsApp by the team, why not turn it into an ally of your business and achieve more results? Zapper monitoring is for that! Consult our specialists and discover how your communication via the app can integrate the intelligence of your business.

Click here to schedule a demonstration of the tool.