Ordering a product from an international website, getting medicine at the pharmacy, shopping at the market... All of this without leaving home, relying only on the app or the store's website to place the order.

For the customer, what is evident in this transaction is the practicality and comfort provided by e-commerce, but for the supplier, with each processed order, a long and complex journey begins until the goods reach their destination. For the operation to have fluidity, agility, and efficiency, clear and effective communication is essential.

Also read: WhatsApp in retail: increase your sales with intelligent monitoring

And where does this communication occur? Through WhatsApp, the most accessible means to ensure speed and alignment in processes involving multiple users from different sectors. However, relying on WhatsApp without proper communication management can have negative impacts on the logistics chain, resulting in customer dissatisfaction.

Let's understand how monitoring WhatsApp is crucial for the success of a business?

4 reasons to monitor WhatsApp in the logistics sector

In a dynamic logistics context, time is a decisive resource for the success of the operation, so internal communication must be cohesive and efficient among the team. To ensure that information flows and there are no failures, delays, or operational errors, monitoring WhatsApp makes all the difference in the outcome.

Some of the advantages of controlling conversations through the corporate app are:

1. Detection of procedural failures, delays, and loss of goods;

   
   

2. Supervision of customer service and assessment of performance for implementing improvements;

3. Location of goods and tracking during deliveries;

   
   

4. Identification of violations of company rules or transmission of incorrect information that may harm understanding and the relationship with the customer.

Also read: How WhatsApp data reveals insights about consumer behavior

However, it is important to reinforce that managing communication via WhatsApp goes beyond providing the app and devices for the teams; it is a process that includes monitoring and goes up to the secure storage of data.

The General Data Protection Law requires organizations to implement strategies that ensure the privacy and confidentiality of the information collected from customers, which makes the operation even more challenging.

Zapper is an intelligent solution for logistics operations

One way to ensure compliance in conversations via WhatsApp while also handling third-party data is to include Zapper in the communication. This is a solution that oversees interactions in real-time, stores content in the cloud, and maps interactions with report generation.

Zapper monitors corporate WhatsApp conversations in real-time and automatically saves all content in the cloud, even if one of the users tries to delete the conversation or part of it.

Each time a suspicious conversation is detected, the communication manager is notified via mobile, allowing for immediate intervention in the dialogue and decision-making.

The archived information remains in the cloud for an indefinite time and can only be accessed by the manager, thus increasing data protection. The saved interactions are available for future consultations and can be used to create analytical reports to enhance business intelligence.

Also read: Monitoring corporate WhatsApp to enhance security and efficiency

With Zapper, the organization's logistics department gains strength, efficiency, and more precise communication, delivering more satisfying experiences to customers and greater credibility in the market.

Become a reference in logistics processes, and for that, rely on our solutions for WhatsApp!

Click here to schedule a demonstration of the tool.