Professional concerned while reading messages on the corporate cell phone, illustrating the risks of WhatsApp without monitoring.

June 5, 2025

The hidden danger of the massive use of corporate WhatsApp

How communication through the app can become a risk for the corporation.

Professional concerned while reading messages on the corporate cell phone, illustrating the risks of WhatsApp without monitoring.

June 5, 2025

The hidden danger of the massive use of corporate WhatsApp

How communication through the app can become a risk for the corporation.

Professional concerned while reading messages on the corporate cell phone, illustrating the risks of WhatsApp without monitoring.

June 5, 2025

The hidden danger of the massive use of corporate WhatsApp

How communication through the app can become a risk for the corporation.

He is omnipresent and omniscient. He is in personal routines and likewise, he influences professional dynamics. The WhatsApp has become the most used tool for human communication and for interaction within companies, whether to speed up internal processes or to facilitate business with external agents.

The practicality and accessibility of the tool, which initially were the main attractions for use, have resulted in a series of risks that are still neglected by companies, leaving them vulnerable in the market. The absence of governance, traceability, and intelligence regarding conversations via corporate WhatsApp brings disastrous consequences ranging from the loss of confidential data to legal problems.

Also read: Is your company's WhatsApp really secure?

Ilustração sobre o risco do WhatsApp corporativo sem monitoramento, com o app preso em uma armadilha

Managing the content transmitted fulltime on the messaging platform is currently the main challenge for organizations, and it is about the consequences of poor management of this material that we will address in this article.

Why is WhatsApp a challenge?

Initially created for personal communication, WhatsApp was soon recognized as a powerful resource for corporate interaction, which demands increasing care regarding cybersecurity from companies.

To formalize the use of the app in the company, however, it is increasingly necessary to monitor professional conversations on corporate accounts. Among the main consequences of the lack of monitoring of WhatsApp we have:

  • Inadequate treatment of clients by company attendants, harming business relationships;


  • Occurrence of all types of harassment, at the operational and external levels;


  • Incidence of misconduct, such as bribery, kickback requests, blackmail, illicit favoritism, and other violations of company policies;


  • Leakage of confidential institutional and client data;


  • Financial losses due to the exposure of confidential information, leading to contract cancellations;


  • Investor flight due to fears of compromising the company;


  • Negative impact on productivity;


    Colaboradores recebendo mensagens suspeitas no WhatsApp corporativo, incluindo solicitação do número do cartão da empresa, pedido de comissão por fora e envio de contrato confidencial


  • Fines for failing to meet the requirements of the General Data Protection Law (LGPD);


  • Legal actions for material and moral damages, filed by clients and consumer protection entities;


  • Loss of trust in the market and damage to the company's image;


  • Theft of technology and intellectual property;


  • Loss of knowledge and history of clients;


  • Loss of competitiveness in the market;


  • Damages to the reputation of employees due to the leakage of personal data.

As we can observe, the lack of a robust strategy in managing communication and tracking key information on WhatsApp translates into a series of losses in operation, affecting the financial health and reputation of the company.

Also read: Risk management in corporate WhatsApp communication

Mitigating risks with Zapper

To transform WhatsApp from an underestimated risk into a strategic tool, companies need to adopt a proactive approach, which includes monitoring conversations.

Also read: Companies can monitor corporate WhatsApps

Brazil has Zapper, a suite of solutions for the governance of all communication via WhatsApp, enabling not only the supervision of dialogues between users but also storing content in high security and analyzing collected data, thus constituting business intelligence.

Zapper conducts full-time monitoring of multiple accounts, at no cost per message, and detects keywords indicating suspicious conversations or situations needing attention. Once one of these terms is identified, a notification is sent to the manager for possible intervention.

This way it is possible to check customer service performance, professional conduct of employees in incidents, examine arguments during negotiations and conflict resolution, and appropriate language use, for example.

In parallel to this monitoring, all conversations are automatically saved in the cloud, with restricted access and unlimited time retention. All captured content, including audio and image files, can be analyzed later by Zapper, resulting in qualitative reports that will assist in creating strategies for various departments.

Also read: Why backup corporate WhatsApp?

Telas da ferramenta Zapper, mostrando a funcionalidade de detecção de diálogos suspeitos e armazenamento de arquivos

In addition to a data audit regarding the best times for interaction, users with the highest productivity, and lead generation, Zapper's artificial intelligence also analyzes the sentiment employed in conversations, providing more concrete information about customer behavior and their level of satisfaction.

Also read: Transform data into decisions with the help of WhatsApp

Implementing Zapper's solutions into procedures via WhatsApp is investing in a technology capable of tracking reputation and security risks, and furthermore, providing the company with valuable data about clients, insights for operational improvements, and tactics to elevate results.

Using corporate WhatsApp in 2025 without monitoring is an initiative that can jeopardize your business. Learn more about Zapper!

Click here to schedule a demonstration of the tool.


He is omnipresent and omniscient. He is in personal routines and likewise, he influences professional dynamics. The WhatsApp has become the most used tool for human communication and for interaction within companies, whether to speed up internal processes or to facilitate business with external agents.

The practicality and accessibility of the tool, which initially were the main attractions for use, have resulted in a series of risks that are still neglected by companies, leaving them vulnerable in the market. The absence of governance, traceability, and intelligence regarding conversations via corporate WhatsApp brings disastrous consequences ranging from the loss of confidential data to legal problems.

Also read: Is your company's WhatsApp really secure?

Ilustração sobre o risco do WhatsApp corporativo sem monitoramento, com o app preso em uma armadilha

Managing the content transmitted fulltime on the messaging platform is currently the main challenge for organizations, and it is about the consequences of poor management of this material that we will address in this article.

Why is WhatsApp a challenge?

Initially created for personal communication, WhatsApp was soon recognized as a powerful resource for corporate interaction, which demands increasing care regarding cybersecurity from companies.

To formalize the use of the app in the company, however, it is increasingly necessary to monitor professional conversations on corporate accounts. Among the main consequences of the lack of monitoring of WhatsApp we have:

  • Inadequate treatment of clients by company attendants, harming business relationships;


  • Occurrence of all types of harassment, at the operational and external levels;


  • Incidence of misconduct, such as bribery, kickback requests, blackmail, illicit favoritism, and other violations of company policies;


  • Leakage of confidential institutional and client data;


  • Financial losses due to the exposure of confidential information, leading to contract cancellations;


  • Investor flight due to fears of compromising the company;


  • Negative impact on productivity;


    Colaboradores recebendo mensagens suspeitas no WhatsApp corporativo, incluindo solicitação do número do cartão da empresa, pedido de comissão por fora e envio de contrato confidencial


  • Fines for failing to meet the requirements of the General Data Protection Law (LGPD);


  • Legal actions for material and moral damages, filed by clients and consumer protection entities;


  • Loss of trust in the market and damage to the company's image;


  • Theft of technology and intellectual property;


  • Loss of knowledge and history of clients;


  • Loss of competitiveness in the market;


  • Damages to the reputation of employees due to the leakage of personal data.

As we can observe, the lack of a robust strategy in managing communication and tracking key information on WhatsApp translates into a series of losses in operation, affecting the financial health and reputation of the company.

Also read: Risk management in corporate WhatsApp communication

Mitigating risks with Zapper

To transform WhatsApp from an underestimated risk into a strategic tool, companies need to adopt a proactive approach, which includes monitoring conversations.

Also read: Companies can monitor corporate WhatsApps

Brazil has Zapper, a suite of solutions for the governance of all communication via WhatsApp, enabling not only the supervision of dialogues between users but also storing content in high security and analyzing collected data, thus constituting business intelligence.

Zapper conducts full-time monitoring of multiple accounts, at no cost per message, and detects keywords indicating suspicious conversations or situations needing attention. Once one of these terms is identified, a notification is sent to the manager for possible intervention.

This way it is possible to check customer service performance, professional conduct of employees in incidents, examine arguments during negotiations and conflict resolution, and appropriate language use, for example.

In parallel to this monitoring, all conversations are automatically saved in the cloud, with restricted access and unlimited time retention. All captured content, including audio and image files, can be analyzed later by Zapper, resulting in qualitative reports that will assist in creating strategies for various departments.

Also read: Why backup corporate WhatsApp?

Telas da ferramenta Zapper, mostrando a funcionalidade de detecção de diálogos suspeitos e armazenamento de arquivos

In addition to a data audit regarding the best times for interaction, users with the highest productivity, and lead generation, Zapper's artificial intelligence also analyzes the sentiment employed in conversations, providing more concrete information about customer behavior and their level of satisfaction.

Also read: Transform data into decisions with the help of WhatsApp

Implementing Zapper's solutions into procedures via WhatsApp is investing in a technology capable of tracking reputation and security risks, and furthermore, providing the company with valuable data about clients, insights for operational improvements, and tactics to elevate results.

Using corporate WhatsApp in 2025 without monitoring is an initiative that can jeopardize your business. Learn more about Zapper!

Click here to schedule a demonstration of the tool.


He is omnipresent and omniscient. He is in personal routines and likewise, he influences professional dynamics. The WhatsApp has become the most used tool for human communication and for interaction within companies, whether to speed up internal processes or to facilitate business with external agents.

The practicality and accessibility of the tool, which initially were the main attractions for use, have resulted in a series of risks that are still neglected by companies, leaving them vulnerable in the market. The absence of governance, traceability, and intelligence regarding conversations via corporate WhatsApp brings disastrous consequences ranging from the loss of confidential data to legal problems.

Also read: Is your company's WhatsApp really secure?

Ilustração sobre o risco do WhatsApp corporativo sem monitoramento, com o app preso em uma armadilha

Managing the content transmitted fulltime on the messaging platform is currently the main challenge for organizations, and it is about the consequences of poor management of this material that we will address in this article.

Why is WhatsApp a challenge?

Initially created for personal communication, WhatsApp was soon recognized as a powerful resource for corporate interaction, which demands increasing care regarding cybersecurity from companies.

To formalize the use of the app in the company, however, it is increasingly necessary to monitor professional conversations on corporate accounts. Among the main consequences of the lack of monitoring of WhatsApp we have:

  • Inadequate treatment of clients by company attendants, harming business relationships;


  • Occurrence of all types of harassment, at the operational and external levels;


  • Incidence of misconduct, such as bribery, kickback requests, blackmail, illicit favoritism, and other violations of company policies;


  • Leakage of confidential institutional and client data;


  • Financial losses due to the exposure of confidential information, leading to contract cancellations;


  • Investor flight due to fears of compromising the company;


  • Negative impact on productivity;


    Colaboradores recebendo mensagens suspeitas no WhatsApp corporativo, incluindo solicitação do número do cartão da empresa, pedido de comissão por fora e envio de contrato confidencial


  • Fines for failing to meet the requirements of the General Data Protection Law (LGPD);


  • Legal actions for material and moral damages, filed by clients and consumer protection entities;


  • Loss of trust in the market and damage to the company's image;


  • Theft of technology and intellectual property;


  • Loss of knowledge and history of clients;


  • Loss of competitiveness in the market;


  • Damages to the reputation of employees due to the leakage of personal data.

As we can observe, the lack of a robust strategy in managing communication and tracking key information on WhatsApp translates into a series of losses in operation, affecting the financial health and reputation of the company.

Also read: Risk management in corporate WhatsApp communication

Mitigating risks with Zapper

To transform WhatsApp from an underestimated risk into a strategic tool, companies need to adopt a proactive approach, which includes monitoring conversations.

Also read: Companies can monitor corporate WhatsApps

Brazil has Zapper, a suite of solutions for the governance of all communication via WhatsApp, enabling not only the supervision of dialogues between users but also storing content in high security and analyzing collected data, thus constituting business intelligence.

Zapper conducts full-time monitoring of multiple accounts, at no cost per message, and detects keywords indicating suspicious conversations or situations needing attention. Once one of these terms is identified, a notification is sent to the manager for possible intervention.

This way it is possible to check customer service performance, professional conduct of employees in incidents, examine arguments during negotiations and conflict resolution, and appropriate language use, for example.

In parallel to this monitoring, all conversations are automatically saved in the cloud, with restricted access and unlimited time retention. All captured content, including audio and image files, can be analyzed later by Zapper, resulting in qualitative reports that will assist in creating strategies for various departments.

Also read: Why backup corporate WhatsApp?

Telas da ferramenta Zapper, mostrando a funcionalidade de detecção de diálogos suspeitos e armazenamento de arquivos

In addition to a data audit regarding the best times for interaction, users with the highest productivity, and lead generation, Zapper's artificial intelligence also analyzes the sentiment employed in conversations, providing more concrete information about customer behavior and their level of satisfaction.

Also read: Transform data into decisions with the help of WhatsApp

Implementing Zapper's solutions into procedures via WhatsApp is investing in a technology capable of tracking reputation and security risks, and furthermore, providing the company with valuable data about clients, insights for operational improvements, and tactics to elevate results.

Using corporate WhatsApp in 2025 without monitoring is an initiative that can jeopardize your business. Learn more about Zapper!

Click here to schedule a demonstration of the tool.


He is omnipresent and omniscient. He is in personal routines and likewise, he influences professional dynamics. The WhatsApp has become the most used tool for human communication and for interaction within companies, whether to speed up internal processes or to facilitate business with external agents.

The practicality and accessibility of the tool, which initially were the main attractions for use, have resulted in a series of risks that are still neglected by companies, leaving them vulnerable in the market. The absence of governance, traceability, and intelligence regarding conversations via corporate WhatsApp brings disastrous consequences ranging from the loss of confidential data to legal problems.

Also read: Is your company's WhatsApp really secure?

Ilustração sobre o risco do WhatsApp corporativo sem monitoramento, com o app preso em uma armadilha

Managing the content transmitted fulltime on the messaging platform is currently the main challenge for organizations, and it is about the consequences of poor management of this material that we will address in this article.

Why is WhatsApp a challenge?

Initially created for personal communication, WhatsApp was soon recognized as a powerful resource for corporate interaction, which demands increasing care regarding cybersecurity from companies.

To formalize the use of the app in the company, however, it is increasingly necessary to monitor professional conversations on corporate accounts. Among the main consequences of the lack of monitoring of WhatsApp we have:

  • Inadequate treatment of clients by company attendants, harming business relationships;


  • Occurrence of all types of harassment, at the operational and external levels;


  • Incidence of misconduct, such as bribery, kickback requests, blackmail, illicit favoritism, and other violations of company policies;


  • Leakage of confidential institutional and client data;


  • Financial losses due to the exposure of confidential information, leading to contract cancellations;


  • Investor flight due to fears of compromising the company;


  • Negative impact on productivity;


    Colaboradores recebendo mensagens suspeitas no WhatsApp corporativo, incluindo solicitação do número do cartão da empresa, pedido de comissão por fora e envio de contrato confidencial


  • Fines for failing to meet the requirements of the General Data Protection Law (LGPD);


  • Legal actions for material and moral damages, filed by clients and consumer protection entities;


  • Loss of trust in the market and damage to the company's image;


  • Theft of technology and intellectual property;


  • Loss of knowledge and history of clients;


  • Loss of competitiveness in the market;


  • Damages to the reputation of employees due to the leakage of personal data.

As we can observe, the lack of a robust strategy in managing communication and tracking key information on WhatsApp translates into a series of losses in operation, affecting the financial health and reputation of the company.

Also read: Risk management in corporate WhatsApp communication

Mitigating risks with Zapper

To transform WhatsApp from an underestimated risk into a strategic tool, companies need to adopt a proactive approach, which includes monitoring conversations.

Also read: Companies can monitor corporate WhatsApps

Brazil has Zapper, a suite of solutions for the governance of all communication via WhatsApp, enabling not only the supervision of dialogues between users but also storing content in high security and analyzing collected data, thus constituting business intelligence.

Zapper conducts full-time monitoring of multiple accounts, at no cost per message, and detects keywords indicating suspicious conversations or situations needing attention. Once one of these terms is identified, a notification is sent to the manager for possible intervention.

This way it is possible to check customer service performance, professional conduct of employees in incidents, examine arguments during negotiations and conflict resolution, and appropriate language use, for example.

In parallel to this monitoring, all conversations are automatically saved in the cloud, with restricted access and unlimited time retention. All captured content, including audio and image files, can be analyzed later by Zapper, resulting in qualitative reports that will assist in creating strategies for various departments.

Also read: Why backup corporate WhatsApp?

Telas da ferramenta Zapper, mostrando a funcionalidade de detecção de diálogos suspeitos e armazenamento de arquivos

In addition to a data audit regarding the best times for interaction, users with the highest productivity, and lead generation, Zapper's artificial intelligence also analyzes the sentiment employed in conversations, providing more concrete information about customer behavior and their level of satisfaction.

Also read: Transform data into decisions with the help of WhatsApp

Implementing Zapper's solutions into procedures via WhatsApp is investing in a technology capable of tracking reputation and security risks, and furthermore, providing the company with valuable data about clients, insights for operational improvements, and tactics to elevate results.

Using corporate WhatsApp in 2025 without monitoring is an initiative that can jeopardize your business. Learn more about Zapper!

Click here to schedule a demonstration of the tool.


Claudia Campanhã

Claudia Campanhã

Journalist, broadcaster, and postgraduate in social media from FAAP

Claudia Campanhã

Claudia Campanhã

Journalist, broadcaster, and postgraduate in social media from FAAP

Claudia Campanhã

Claudia Campanhã

Journalist, broadcaster, and postgraduate in social media from FAAP

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Who we are

Zapper offers independent solutions so that your business can use WhatsApp in a secure and smart way, enhancing the experience and breaking down barriers in this important communication channel.

Copyright 2025 | Zapper

Visconde de Pirajá Street, 495 - Ipanema - Rio de Janeiro, Brazil - Whatspread Marketing LTDA - CNPJ 25.128.908/0001-06

LinkedIn logo
Instagram logo

Who we are

Zapper offers independent solutions so that your business can use WhatsApp in a secure and smart way, enhancing the experience and breaking down barriers in this important communication channel.

Copyright 2025 | Zapper

Visconde de Pirajá Street, 495 - Ipanema - Rio de Janeiro, Brazil - Whatspread Marketing LTDA - CNPJ 25.128.908/0001-06

LinkedIn logo
Instagram logo

Who we are

Zapper offers independent solutions so that your business can use WhatsApp in a secure and smart way, enhancing the experience and breaking down barriers in this important communication channel.

Copyright 2025 | Zapper

Visconde de Pirajá Street, 495 - Ipanema - Rio de Janeiro, Brazil - Whatspread Marketing LTDA - CNPJ 25.128.908/0001-06

LinkedIn logo
Instagram logo

Who we are

Zapper offers independent solutions so that your business can use WhatsApp in a secure and smart way, enhancing the experience and breaking down barriers in this important communication channel.

Copyright 2025 | Zapper

Visconde de Pirajá Street, 495 - Ipanema - Rio de Janeiro, Brazil - Whatspread Marketing LTDA

CNPJ 25.128.908/0001-06