Can you imagine a construction site with dozens of professionals involved in a project and without WhatsApp to communicate and make decisions quickly?

And what about sales teams? How would it be to advertise properties, clarify doubts for clients, send and receive documents quickly, if it weren't for the messaging app?

Well... Just like in other sectors, in the construction industry, WhatsApp also plays an extremely important role, as it brings large teams together in a single communication channel, facilitating the sharing of information and problem-solving.

In this article, we will convince you to adopt WhatsApp to speed up and improve both the execution of projects and relationships with clients.

Also read: Corporate WhatsApp: what it is and how to use it?

Real-time project status updates

Tracking in real time the progress of a project is crucial for a construction company, as this initiative provides information that contributes to the creation of a more accurate schedule. With WhatsApp, this work has become more practical and easy because it allows:

1. Centralization of information in an accessible channel for all professionals, full-time;

   
   

2. Project tracking with the sending of photos, reports, and videos that can assist in the conduct of work and correct any execution errors;

   
   

3. Creation of groups to improve communication between architects, engineers, contractors, and workers, ensuring that everyone is aligned and informed about deadlines and incidents;

   
   

4. Quick problem resolution, reducing delays and additional costs for the company;

   
   

5. Real-time location sharing;

Strengthening relationships with clients

In addition to the construction site, there are also teams responsible for creating marketing, sales, and relationship strategies that need to communicate quickly and prospect as many buyers as possible for the launches of each project.

Here, WhatsApp not only speeds up communication and decision-making in these departments but is also an essential platform to attract clients interested in purchasing a property during sales events.

Once the project has been presented to a potential buyer, the realtor can still keep in touch with the client via WhatsApp to clarify doubts, send proposals, start a negotiation, receive documentation for credit analysis, or inform about other projects of the construction company.

Also read: WhatsApp for Real Estate Agencies: increase sales and improve communication

It is in nurturing this relationship with the consumer that often leads close deals. And since this process is the high point of the entire purpose of the construction company, there is a need to take greater care in transmitting information so that no detail is overlooked and could hinder the sale.

Supervising conversations via WhatsApp between real estate representatives and buyers is a decision that makes all the difference in service and impacts results. Let's understand better how this works?

WhatsApp monitoring ensures transparent communication

A single construction company can work with hundreds of professionals on its sales team to market the projects it has. Since the relationship with potential buyers preferentially occurs on WhatsApp, monitoring conversations and transactions through the messenger can be a challenge, given the large number of devices and accounts to supervise.

To address this demand, there is already in Brazil Zapper, a pioneering platform in Latin America for monitoring corporate WhatsApp messages and securely recording and storing this content.

Through monitoring, it is possible to track representatives' performance, identify areas for improvement in commercial argumentation, spot communication noise, inappropriate language use, leaks of confidential data, violations of the construction company's policies, among other situations. When occurrences are detected, a notification is immediately sent to the managers.

Also read: Monitoring corporate WhatsApp to increase security and efficiency

The collected conversations are stored in cloud, with restricted access, for an indefinite period, and with all the security care required by the General Data Protection Law. The platform also generates analytical reports from this information to better guide the actions of the company's stakeholders.

Here is a complete solution for governing interactions via WhatsApp that can be a significant competitive advantage in the construction market. After all, the company that manages communication through the app is more agile, serves clients better, and leaves competitors behind!

Click here to schedule a demonstration of the tool.