Brazil reached the impressive number of 630 thousand real estate agents and 70 thousand real estate agencies in April 2024, according to a survey by the Federal Council of Real Estate Brokers (COFECI). There was a growth of 23% and 6% respectively compared to 2023, which indicates strong growth in this area.

Among the reasons for this good phase of the sector are the increase in real estate launches, the reduction in interest rates, the consolidation of the new Minha Casa Minha Vida, and the emergence of digital real estate agencies that have facilitated the process of renting and selling for various audiences.

In this context, WhatsApp has become an indispensable tool for bringing clients closer to brokers, being responsible for speeding up contract closures. The more agile and efficient communication optimized professionals' time, enhanced scheduling, and reduced costs, making the process more efficient and practical.

Thanks to virtual platforms and WhatsApp itself, the work that used to be 100% in-person has undergone a significant reduction and has become mostly remote. Visits to properties before closing deals decreased from 12 to three, and information and documents have started to be transmitted via messaging apps, requiring control over conversations and greater care regarding privacy.

How to monitor interactions between brokers and clients via WhatsApp?

These recent data on the expansion of the real estate market signal not only a post-pandemic recovery but also a transformation in companies' sales strategies to remain competitive.

Today, clients themselves expect more dynamic alternatives when looking for a new place to live. They want to immediately talk to brokers about the properties of interest, receive updates on proposals, conduct virtual visits, send documents, and sign contracts without the need for travel and bureaucracy. All these activities are currently possible with the help of WhatsApp.

However, adopting the app for business is not so simple. The operation requires care regarding privacy and the security of personal data circulating through the platform, demanding full-time monitoring of interactions between the company and clients.

Read also: Data security and governance is a trend for corporate WhatsApp

This is where the monitoring of conversations via WhatsApp comes in, carried out by Zapper. Thanks to this solution, the communication manager can supervise the information transmitted by brokers, detect misconduct and legal irregularities during negotiations while protecting the personal data contained in the conversations.

The operation of Zapper is very simple and easy to implement. Keywords are registered in the platform, and when mentioned in dialogues, a notification is sent to the manager who can immediately check the content of the message and intervene if necessary.

Each operator using a corporate WhatsApp number or even a device from the real estate agency, whether a laptop, smartphone, or tablet, can be monitored. If there is a disconnection between the user's app and Zapper, the manager is also notified to request immediate reconnection.

Documents, proof of address, receipts, signatures, and even photos and audio exchanged between WhatsApp users are collected by Zapper and stored in the cloud with restricted access and maintenance of records for an indefinite period.

Read also: Main questions about monitoring corporate WhatsApp

How to leverage WhatsApp conversational intelligence to improve sales strategies?

An important feature of Zapper is that in addition to improving control over conversations between brokers and prospects, ensuring the privacy of confidential data, the platform can also collect various data to enhance operations.

The manager can filter information of interest in conversations and compile them in reports that will serve to create a business intelligence base. See what the tool can analyze:

• Peak interaction times to personalize services;

  
  

• Number of responses following the transmission of a particular campaign;

  
  

• Most common questions among clients to improve brokers' pitches;

  
  

• Product attributes most valued or requested by clients to offer the best market opportunities;

  
  

• Regions with the highest demand for properties and correlation with the price per square meter;

  
  

• Identification of audiences.

  

WhatsApp has long ceased to be a simple communication tool to actively collaborate with companies' strategies. The app can now maximize results, expand the range of action, strengthen ties, engage, and retain clients.

Read also: Intelligence in communication via corporate WhatsApp

However, to access these benefits, one must understand the technology already available and utilize cutting-edge resources like Zapper, which adds intelligence to the business. Initiate a more productive and profitable phase with our solution!