You are browsing the website of your favorite store or have succumbed to the convenience of that same store's app. Amidst so many temptations, offers, and discounts, you start filling the shopping cart. Suddenly, a message arrives via WhatsApp, or you return to work and abandon your purchases. Who hasn't?

While this might not be a major concern for the consumer, for the store, it materializes the worst nightmare: a promising cart has been completely forgotten, at risk of never leaving there.

It is at this moment of "rescue" of the lost customer that WhatsApp comes into play and can establish itself as an effective retargeting tool in e-commerce.

With over 2 billion active users, the messaging app has become an ally in the mission to increase conversions and strengthen the relationship with consumers.

In this article, we will reveal the reasons why WhatsApp is helping to convince consumers to return to shopping.

Also read: Online retail: how to manage multiple WhatsApp accounts?

Bringing customers closer to their purchases

Convincing a customer to return, without the in-person experience at the point of sale, without the salesperson's conversation and the opportunity to check the product live is a challenge for online stores.

Regardless of the promotional campaigns that marketing may conduct, it is WhatsApp that enables the sale. According to information from Statista, 60% of abandoned carts are recovered with the help of WhatsApp. This happens because the app:

• Reinforces the connection with the buyer;

  
  

• Generates identification with people;

  
  

• Is more accessible than emails;

  
  

• Allows for more agile and direct communication;

  
  

• Promotes interactivity with two-way dialogue;

  
  

• Is a safe and reliable channel;

  
  

• Increases customer loyalty.

  
  

  

Also read: WhatsApp in retail: increase your sales with smart monitoring

How to ensure WhatsApp's effectiveness in the retargeting process

If there is communication via WhatsApp between companies and customers, there must also be a strategy to monitor those interactions to ensure they occur in accordance with the company's commercial policies and to ensure transparency in negotiations.

Zapper is a solution created to monitor dialogues via WhatsApp and thus prevent misconduct, infractions, fraud, improper charges, and misunderstandings.

Through the platform, keywords are registered to signal suspicious conversations and issue a notification to the manager of that communication, who can intervene immediately if necessary.

And the best part is: all information collected in monitoring is automatically saved in the cloud for an indefinite period, ensuring the confidentiality of sensitive data, especially related to banking information and personal documents.

In addition to these functionalities, Zapper also promotes a deep understanding of consumer profiles, thanks to the Analytics feature, which compiles the information collected from conversations to generate qualitative reports.

The insights generated from these surveys allow for continuous improvements in service, an analysis of consumption behavior, and also boost business.

Also read: Turn data into decisions with the help of WhatsApp

Maximize your sales and engage your customers by integrating WhatsApp with e-commerce. And to ensure governance of your communication with the market, implement Zapper!

Click here to schedule a demonstration of the tool.