Since the pandemic, when the work model changed, all corporate communication has also taken on a new form and elevated WhatsApp to the position of the main tool for internal and external relationships.

What was previously done by email, for example, has now been replaced by the instant messages of the platform, accelerating the work dynamics, facilitating decision-making, and allowing for greater alignment among teams in a short period of time.

And it wasn't just communication that gained speed, but negotiations as well. Sending contracts, spreadsheets, documents, personal data, and other important files has become a common practice, allowing a silent risk to settle in the process.

Also read: The hidden danger of massive corporate WhatsApp use

Resorting to monitoring strategies for conversations and secure storage of information transmitted through WhatsApp has become a priority in organizations to prevent leaks and misuse of sensitive data, as well as loss of credibility in the market and damage to the company's reputation.

What are the risks involved in the lack of WhatsApp governance?

The daily use of WhatsApp to conduct a company's work has been so absorbed in all departments and hierarchical positions that today it is unthinkable to operate without the platform. However, corporate communication on this tool cannot occur in the same way as in interpersonal relationships.

The sending and receiving of confidential content, such as banking data, credit card information, contracts, for example, characterizes the need for differentiation of this content, requiring closer monitoring of interactions and cybersecurity strategies.

The most common issues during communication on WhatsApp when there is no governance are:

• accumulation and disorganization of messages;

  
  

• difficulties in locating information in conversations;

  
  

• possibility of information loss because some user deleted it;

  
  

• noise in communication that creates misunderstandings;

  
  

• data leaks;

• disclosure or exploitation of personal data without the owner's consent;

• damage to the company's reputation;

  
  

• loss of credibility in the market and among investors;

  
  

• financial losses resulting from fines and sanctions;

  
  

• lawsuits.

Also read: Your company may be at risk due to improper use of WhatsApp

How to mitigate the lack of governance and data handling on WhatsApp?

Before implementing strategies to supervise corporate communication via WhatsApp, it is necessary to prepare by creating an app usage policy and raising awareness among employees about good practices.

It is important to emphasize that this resource should only serve professional matters, and for leaders, it is worth warning about the restriction of requests during business hours, to avoid overloading employees and prevent claims of overtime, for example.

Also read: How to assess your company's organizational culture via WhatsApp

It is essential that everyone also pay attention to the language used during dialogues and the responsibility for transmitting files containing confidential information. These measures contribute greatly to avoiding disruptions in operations, but the company must go beyond these recommendations and adopt effective solutions.

Zapper promotes governance of communication via WhatsApp through comprehensive and full-time monitoring of conversations occurring on corporate accounts and has functionalities that enhance conversational intelligence.

The implementation is super easy, does not alter the communication method already used nor the dynamics of the conversations. In the event of a disconnection from the tool by any account, the manager is immediately alerted and can request reconnection quickly.

Thanks to the Storage functionality, Zapper automatically stores all dialogues and files exchanged on WhatsApp and saves this material in the cloud, for an indefinite time, with restricted access for the manager. Even if a monitored user deletes conversations or parts of them, the content is fully captured and saved, allowing for future consultations.

Conversations can also be analyzed by other Zapper functionalities: Analytics and Pulse. They allow understanding the context of interactions and the emerging sentiments, in addition to constructing reports with valuable insights to aid in strategy creation.

Also read: How to safeguard the company's image and integrity with corporate WhatsApp monitoring

Corporate WhatsApp is serious business and the use of this resource cannot be confused with a common means of communication. Exercising control over these conversations is taking care of the intelligence of your business. Count on Zapper to protect your strategic data.

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