We are living in the Age of Artificial Intelligence, a historic moment in the world where technology once again changes the way we work, study, and behave in society.

As a result, the term AI is gaining more and more space in our daily lives, originating other concepts, such as Conversational Intelligence, which when applied to interactions via WhatsApp corporate has impacted businesses, improved customer experience, and elevated communication to other levels.

Also read: How Conversational Intelligence on WhatsApp Can Transform Your Business

But after all, what does this new term mean? That is what we will discuss in this article!

What is the purpose of using Artificial Intelligence in conversations?

Have you ever been attended by a chatbot during an interaction with a company's customer service via WhatsApp? This is a type of intelligent technology that enables communication between machines and people.

For this to happen, resources from machine learning are used, where natural language is processed, recognized, and imitated to reproduce a human interaction.

This practice has been applied in automating communication aimed at speeding up steps in virtual customer service by companies. Something similar already happened over the phone, but today it is primarily adapted for WhatsApp.

With this strategy, dialogues with real operators are reserved for more complex issues, alleviating the volume of demands in customer service, sales departments, and call centers.

This is just one function of Conversational Artificial Intelligence; however, there is another application, which is the extraction of information from conversations between clients and organizations via WhatsApp, generating qualitative data that can contribute to the creation of campaigns, improvements in the company's logistical processes, and even provide ideas to increase productivity and performance of attendants.

Also read: Intelligence in communication via corporate WhatsApp

To turn interactions with the public into a tool for boosting business, it is necessary to monitor these dialogues on WhatsApp, today carried out by Zapper, a revolutionary solution in Latin America to supervise message conversations.

WhatsApp monitoring generates Intelligence for business

Created by a Brazilian startup, the Zapper platform was developed for corporate use and provides governance of a company's communication through WhatsApp.

As most interactions occur via messaging application, organizations feel the need to monitor internal dialogues among employees and external ones with the public, to ensure the accuracy of information transmitted and compliance with company policies.

With the Storage feature, Zapper tracks all conversations that occur on the devices and accounts registered by the institution, and upon capturing them, saves this content immediately in the cloud, with restricted access by the manager of this communication. Even if someone tries to delete any part of the conversation on WhatsApp, everything remains recorded.

Also read: Why WhatsApp backup is vital for businesses?

Once this data is stored, the platform itself generates analytical reports, thus providing information about peak access times on WhatsApp, average duration of interactions, customer satisfaction levels, suggestions, operational gaps, among others.

The Analytics tool is essential for:

• providing strategic insights that impact sales;

  
  

• evaluating the performance of promotional campaigns;

  
  

• identifying areas for improvement across all sectors of the company;

  
  

• observing products and services that are most sought after or have the highest turnover;

  
  

• detecting logistical failures and deadlines;

  
  

• registering misconduct;

  
  

• directing the sending of messages at the most convenient times for customers;

  
  

• assessing the performance and effectiveness of the attendants' approach.

  

Also read: Turn data into decisions with the help of WhatsApp

Just imagine what a company can do with this information in hand! Zapper allows for greater understanding of the target audience and the accuracy of decisions made by each sector of the corporation. With this, the company gains resources to improve processes, engage consumers more, and increase conversion rates.

This is how to use WhatsApp intelligently! Count on Zapper!

Click here to schedule a demonstration of the tool.