At a time when people predominantly communicate through WhatsApp, including at work, overseeing the interaction between professionals, teams, leadership, and clients has become a necessity in companies.

Among the motivations for this monitoring, the main ones are information control, detection of potential risks, and protection of confidential data. Initiatives that respond to the compliance sector, which implements good business management practices.

However, there is a functionality of this WhatsApp monitoring that is still little explored in corporations and that meets a significant challenge for HR: the dissemination of organizational culture.

See also: Essential tips to integrate WhatsApp into the company's HR management

By observing interaction patterns, employees' attitudes, and the most discussed topics in conversations via the app, it is possible to assess various aspects of these employees' behavior and the impact of this on productivity and results.

In this post, we will discover what insights we can gain from monitoring internal communication via WhatsApp that contribute to a healthy organizational culture.

See also: Internal communication on WhatsApp: how to optimize team management?

What does WhatsApp reveal about your team?

Understanding how employees align with the company’s values and recognizing the practices that guide the behavior of teams and leadership determines how the company will sustain itself in the long term, which impacts all stakeholders in the organization.

Today, monitoring of corporate WhatsApp can provide these answers. It is through professionals' expressions in the app that the following can be detected:

• the degree of satisfaction in working at the company;

• the level of cooperation among teams;

• the level of commitment from managers regarding challenges;

• the efficiency of communication within teams and leadership;

• issues with language use;

• the need for specific training;

  

• bullying, prejudice, favoritism, and misconduct situations involving any user;

• cases of abuse of authority and gaslighting by leaders;

• the evolution of team productivity;

• managers' skills in conflict management and relationship crises, among others.

As we can see, these insights are valuable for building internal policies that make more sense for the corporate environment. When such information is genuinely used to implement a healthier work environment and to disseminate the corporation’s values, professionals feel valued, heard, and respected, which brings various benefits to the business.

Among the positive aspects of monitoring interactions via WhatsApp are the strengthening of team spirit, individual motivation, improved client relationships, greater engagement, and lower turnover rates.

See also: How WhatsApp can boost productivity in companies?

When investing in organizational culture, it is also necessary to consider that human behavior changes continuously, and as such, constant re-evaluation of the company climate is needed. For this reason, monitoring conversations via WhatsApp is so important. Let’s discover how this initiative works?

See also: Companies can monitor corporate WhatsApps

Monitoring solution for WhatsApp is Zapper

Knowing that important insights can be extracted from corporate WhatsApp for the company to promote an inclusive and stimulating work environment, it is now necessary to have an effective solution to monitor the app.

Zapper is the first platform in Latin America to monitor conversations via WhatsApp for companies comprehensively, even if users delete a message or the entire conversation.

It is possible to register keywords in the platform, and when these are identified during monitoring, the manager will receive a notification for immediate review, enabling more informed decision-making.

Once conversations are captured, they are automatically saved in cloud, with restricted manager access for an indefinite period, thus minimizing the risk of sensitive data leaks and allowing for future consultations.

All stored content can be used to generate analytical reports, which are produced by the platform itself according to the company's needs. It is in these reports that we can visualize information regarding employee performance, how they interact, detect inappropriate behaviors, among other situations.

See also: Awareness in corporate WhatsApp: monitoring and limits of interaction

Know how your collaborators relate to one another, and you will know how the organizational culture of your company is. Now you have Zapper to help you with this mission!

Click here to schedule a demonstration of the tool.